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Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to the work that they do every day. Companies benefit from clearly defined values because it provides a guideline for the decisions you make and how your business should operate.
So take some time … Read the Rest →
Looking for a big personal brand boost? Join me at UCLAx Personal Branding Boot Camp this weekend! bit.ly/1NFpKHQ
A big “aha!” moment for my campers is seeing how out of control they really are, when it comes to creating their reputations. In fact, many of them spend the majority of each day, in fact their … Read the Rest →
I recently spoke to my good friend Dorie Clark as she released her new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. She consults and speaks to a diverse range of clients, … Read the Rest →
Email is one of the most used communication tools in business. It allows us to connect with each other whenever we want and gives us the ability to work together sharing our files or notes from wherever we are. Also, it is fast and easy to use making it very popular. Therefore, everyone prefers to … Read the Rest →
How do you get the sale while leaving the client feeling like they won the lottery?
Whether you’re a business owner or employee, in a sales function or not in a revenue-generating position, you are a sales person. We may “sell” our personal brand for a new position or our company’s products and services to … Read the Rest →
April is time when there is a lot of focus on championships in the athletic world in the United States.
When the Major League Baseball season began a couple of weeks ago every team was in first place with equal visions of winning the World Series Championship.
That same week the NCAA Men’s and Women’s … Read the Rest →