Attract the Right Audience and Influencers with an Authentic Brand Persona

The quality of your connections far out weigh the quantity when it comes to building a personal brand online. In order to create more visibility for your brand it is important to forge relationships with the right niche and influencers.

How can your personal brand attract a targeted audience online? Through content and communication that …

Why Use Professionals When Job Searching

A recent visit to a public restroom made me smile. I was hoping nobody saw me smiling, but it was quite humorous. In this recently remodeled restroom, everything was automated. To wash my hands, I placed one hand under a U-shaped pipe, which squirted soap. I then moved my hand under the faucet, and water …

Why is Employee Recognition Important?

Every human being wants to be recognized and appreciated for the work they do because they like to see the reward of their efforts. However, managers often wait until the annual performance review day to give their feedbacks and show their recognitions. Managers shouldn’t wait only one day of the year to recognize their employees. …

Get Leadership Coaching But Don't Admit You Got It

The best in every field of endeavor gets coaching — that being objective, professional advice and direction. Trust me, whatever field you’re in, your competition is getting outside input right now. To compete you should too but just don’t tell anyone. Not that it’s a sign of weakness, far from it. But because whatever you…

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Use These 4 Tips to Expand Your Personal Brand on Instagram

Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.

Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for …

Yes, Education is The Way Forward

No matter where you are in your career you know things.

You actually know a lot more than you think.

Sometimes we get down on ourselves for not knowing about X or Y or Z.

The fact is that we know so many things that if we wrote them all down we’d be writing for …