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Last week I sat down with Brad Haugen, CMO of SB Projects, in their Los Angeles office to talk about entertainment and marketing. SB Projects is the management firm associated with Justin Bieber, Ariana Grande, and the new tv show Scorpion. In the interview we cover topics such as mentorship, creativity, good people, and authenticity.… Read the Rest →
“We made up all our lines,” Seth Rogen remembered of Apatow’s 2005 flick, “The 40-Year-Old-Virgin.” A lot of the stuff was just us talking to each other and trying to make each other laugh, knowing that we had the freedom to say whatever we wanted. It looks very natural, because we honestly didn’t know what … Read the Rest →
Everyone loves the idea of becoming their own boss but unfortunately, not everyone is suitable for becoming an entrepreneur. According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. As you can see from the statistics, becoming an entrepreneur is not an easy path. Therefore, you should consider … Read the Rest →
Having to run a business can take someone through the mufti-tasking Olympics on top of being an emotional roller coaster. How do you stay on top of all the marketing you’re doing?
I hope you’re measuring your marketing.
Be it for yourself as a personal brand or for your small business which is often an … Read the Rest →
In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to the Protestant Reformation) which accurately predicted the vast changes the web would bring to companies, markets and consumers.
Now referred to as the Cluetrain Manifesto, the then heavily scrutinized paper declared that the consumer would … Read the Rest →
Building a strong personal brand is less about large-scale efforts and more about the everyday ways you can make it happen. Take a look at just a few of the things you should be doing weekly to strengthen your brand:
Tweet. You should actually be doing this on a daily basis, but if you are … Read the Rest →