If you missed it this week, Linkedin added some new functionality this week. Now you can sync up your Linkedin and Twitter profiles to share content you chose with either network.
From the Linkedin blog:
Now you can tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status.
Make your Twitter account visible on your profile
Use #in to share posts from Twitter to your LinkedIn status (#li also works)
Choose which LinkedIn status updates you share with Twitter
This is big news for your personal brand.
It is becoming increasingly easier to share content between multiple social networks and I predict that this “ease of use/efficiency/flexibility” feature will continue to gain in popularity in 2010.
Does it make sense to login to each of your social networks to share something? No way. It makes much more sense to have one portal where you can share everything or just what you choose. Social networks are moving in that direction.
It will be very similar to what the RSS reader did to make checking your favorite blogs much easier and a more enjoyable experience. It simply did not make sense to visit the website for every blog you enjoyed. It also does not make sense to have to visit each social network if you only want to post a link or update your status.
Further, does is make sense that you do not have the choice to share some updates/tweets with one network and not the other? Absolutely not.
This week’s announcement from Linkedin and Twitter fixes some of these issues and gives those that have created their personal brands more reach and potential to grow their personal brand awareness.
How long until Facebook syncs up with Linkedin? Let the countdown begin.
At first, this announcement may not seem all that important to your personal brand – but it is a giant leap forward that will make Linkedin and Twitter even bigger components of your personal branding foundation.
After you kindly tweet this post, head over to Linkedin and sync up your Twitter and Linkedin profiles.
Check out the following video from Reid Hoffman co-founder of Linkedin and Biz Stone co-founder of Twitter.
Have a great weekend!
Author:
Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. Make sure to connect with him on Twitter @chadalevitt.
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Good topic Chad. I don’t think people should use this feature if they have different audiences on Twitter and LinkedIn. You wouldn’t want your colleagues to know of certain things you’re doing on Twitter sometimes.
@Dan: Yes, if your audiences are very different on Twitter and Linkedin you will want to make sure you are sharing the right messages with each network. The #in #li feature makes this very easy and convenient. If there is a message you do not wish to share — simply do not use the #li #in hashtags in your tweets or status updates.
Dan, true, but don’t get a false sense of privacy. Twitter is very public, so I wouldn’t recommend posting anything that you wouldn’t want people to know about.
@Stephanie: As you point out — nothing is private on the internet regardless of the social network. It is important to understand your brand image so you can use tools like Twitter, Linkedin and Facebook to promote your personal brand consistently. Part of the value of social networks is that they make it very easy to spread content that you want to be shared — this is powerful stuff for those who are using there personal brand to create opportunities for themselves.
I agree with Dan. For me, the equation as follows:
LinkedIn: 1 status / week
Facebook: 3 status / day
Twitter: 10+ tweets / day
Recently, I met Reid Hoffman in Amman, Jordan and was planning to ask him about syncing Facebook with LinkedIn but I didn’t as I see that each network has its own audience.
@Mohammed: Thanks for sharing your process. I thought it was very valuable that now all you have to do is use #li or #in in your tweets to have them automatically post to Linkedin. Of course, you would only use the hashtags when you want what you are posting to be shared. Just because you choose to synch up Twitter with Linkedin does not mean everything you update on Twitter will post on Linkedin.
Thanks for your comment!