Personal Branding Interview: Sarah Evans
Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more. I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there. In this interview, we talk about her personal …
Personal Brand Audit: What’s Your Google Score?
This is part 3 in the “Personal Brand Audit” series. Feel free to start at the beginning with Part 1: LinkedIn Audit and Part 2: Facebook Audit.
Google is today’s instant reputation checkGoogle is how we find out more about people: first dates, business partners, celebrities, clients. It’s fast, easy, and objective. That’s why …
Personal Branding Interview: Kevin Maney
Today, I spoke to Kevin Maney, who is a journalist at Fortune, The Atlantic, Fast Company and other magazines. He just released his latest book called Trade-Off: Why Some Things Catch On, and Others Don’t. In this interview, Kevin explains how convenience and fidelity impact purchasing decisions, products that have succeeded and failed based on …
This May Be Too Disgusting to Read But It’s True
Last week on Oprah, MacKenzie Phillips launched her new personal brand. She is the self-dubbed, new face of “consensual incest,” according to Sunday’s New York Times.
I won’t guess what reaction you’re having to MacPhil’s latest attempt to spin a lifetime of addiction and dereliction into an Oprah book bestseller (featured for ratings, not endorsed …
Personal Branding Interview: Gretchen Rubin
Today, I spoke to Gretchen Rubin, who is the author of the popular blog, The Happiness Project and the forthcoming author of the book by the same title. I’ve spoken to Gretchen before, but this time I wanted to focus more on her book and some new ideas she has for how to be happier. …
Predict The End of the Traditional Resume Here
Now that I have your attention, I’d like to go over where resumes (or as some call, the CV) are now and where I feel they will be in the future. If you want to predict how many years it will take for the traditional resume, the one we love to hate, will disappear from …
Personal Branding Interview: Jim Camp
Today, I spoke to Jim Camp, who is the best-selling author of negotiation books Start with No® and No: The Only System Of Negotiation You Need For Work and Home, and is chairman of Camp Negotiation Systems®. In this interview, Jim tells us what challenge we all face, what people need to know about how …
Personal Brand and Word of Mouth, Part 5
This is part five of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
Personal Branding and the Digital Economy
The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.
Change is inevitable – growth is a choiceThe world economy is in the process of going digital …
7 Habits of the Successfully Published, Part 3: Efficiency
Continuing my survey of the 7 habits of successfully published authors, I’d like to address the importance of efficiency. After interviewing hundreds of successfully published and branded authors, and looking back on my own experiences, efficiency emerges as a highly important component of personal branding success.
Ultimately, an author’s success is more closely tied to …