7 Ways to Make Sure Your Book Gets the Cover it Deserves
Every author should be involved with the front and back covers of their books. This is true whether you self-publish your book, or you’re working with a trade publisher.
Authors who fail to be involved with the content and design of the book’s front and rear covers are usually disappointed with the way their covers …
Personal Branding Interview: Ranjay Gulati
Today, I spoke to Ranjay Gulati, who is the Jaime and Josefina Chua Tiampo Professor at the Harvard Business School and the author of Reorganize for Resilience: Putting Customers at the Center of Your Business. In this interview, Ranjay talks about why companies aren’t customer-focused, how companies can keep track of customers, the five key …
Quality vs. Quantity: What do you Think is Best?
Last week @danschawbel and I caught up over lunch and something we touched on was whether the best strategy moving forward for personal brands was the debate between quantity or quality of content. I love this discussion because it really makes you think about what you want to stand for and the perceptions that others …
Personal Branding Interview: Michael Fertik and David Thompson
Today, I spoke to Michael Fertik and David Thompson, who are the authors of Wild West 2.0. Michael is the CEO of ReputationDefender, and David Thompson is the Chief Privacy Officer for the company. Note that ReputationDefender has been a previous sponsor of Personal Branding Magazine. In this interview, both Michael and David talk about …
How to Determine and Sell Your Differentiation
Employers and clients are looking for ways in which you are different from everyone else – your unique selling proposition (USP). And if you don’t know your USP, there’s no way you’re going to be able to articulate it and sell others on your abilities.
What do you bring to the table others can’t?That’s …
What the Lost Series Finale Taught Me About Personal Branding
There is a fabulously complex concept sewn in to the fabric of the Lost series that not only confuses me, but makes me think about myself as a brand. Flash sideways is a seemingly new concept introduced through Lost that just doesn’t completely make sense to me. Somehow it enables the ability for parallel lives …
Conversation or Content. Who Rules the Internet?
After doing some research for a speaking engagement, I ran across this quote by Cory Doctorow from BoingBoing:
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you …
Personal Branding Interview: Laura Vanderkam
Today, I spoke to Laura Vanderkam, a USA Today contributor and author of 168 Hours: You Have More Time Than You Think. In this interview, Laura talks about what can be accomplished in 168 hours, how she manages her weekly schedule, gives some time management tips, and more.
What can be accomplished in 168 hours?…10 Pearls of Wisdom From Keith Ferrazzi, Networking Ninja
There are hidden opportunities waiting to be accessed in everyone if you just tell them where you’re headed and what you want to achieve. In that vein, today I’d like to share ten networking tips from my personal business hero, Keith Ferrazzi, to help you achieve your goals.
If you aren’t clear about your own …
Personal Branding Interview: Scott Stratten
Today, I spoke to Scott Stratten, who is the president of UnMarketing, and author of the upcoming book, UnMarketing: Stop Marketing. Start Engaging, which comes out in the fall. In this interview, Scott talks about the difference between marketing and engaging, gives some tips on engaging your audience, and more.
How do you define marketing…