2011’s Best Gifts for Authors and Small Business Owners
Here are 7 suggested gift ideas for the tech-savvy brand-building authors and small business owners in your life.
I tried to choose gifts that offer genuine day-to-day utility and brand-building value for today’s smartphone and iPad-carrying, brand-building authors and small business owners. But, I also wanted suggestions that also incorporated elements of engagement, personality, and …
You Need Not Sell to Get the Sale
Frequently I hear questions of, “How can I get the sale without being overly aggressive”? If you believe being pushy or aggressive is required, stop to read now: Sales techniques focused on building relationships first will remove the pain of having to ask your potential client for the sale. It is the relaxed conversation that …
Using Pinterest To Display Your Personal Brand
Your personal brand is all about showing what you know and love. So why not use a virtual pin board to do so? This is where Pinterest — a website designed for users to post different things they have found online — comes in. It is a way other than written text to demonstrate your …
Building Your Brand in a New Leadership Role
In 2003, Fred Cook became the third CEO of Golin Harris in 54 years, when Al Golin stepped aside. As the baton was passed, the financial picture at Golin Harris was a bit shaky. “We had grown complacent,” recalls Cook. “We were resting on our laurels. A collaborative, friendly and supportive culture meant that we …
5 Areas That Can Reinvent, Reimagine and Reinvigorate Your Business!
As one year comes to the finish line and another gets ready to launch, reviewing our process, what key trends emerged and where they are going are essential for planning a sustainable strategy for success.
Some of the business and career trends that emerged and developed this year were focused around new technologies and platforms(mobile, …
Turn Your Seasonal Gig Into A Full-Time Position
So you’ve landed a temporary seasonal job. But you’d like to stick around even after the holidays are over. While full-time positions may be few and far between when the holiday rush is over, you already have your foot in the door as a seasonal worker, so you’re one step ahead of the pack.
What …
3 Considerations When Embarking on A New Path
After several years at a job, it’s common for people to contemplate a new position within their organization, leave the company for something new or even strike out on their own to try their hand in an entrepreneurial stint.
The reasons for their changes often include dissatisfaction with the current organizational culture, lack of promotion, …
Direct Sellers: Friend from the Field
The direct selling industry has been around for a very long time, and it continues to be an excellent way to sell products. It’s because consumers buy from people they know and trust, and direct sellers mainly rely on the relationships they build with their customers through parties and personal interactions.
Word of mouth marketing …
Unplugging Yourself To Feel More Electric
What would be the worst thing if you didn’t have a telephone or fax machine? You’d have to write a client a handwritten letter.
What would be the worst thing if you couldn’t e-mail or use a cell phone? You’d have to take a trip to see that client face to face.
What would be …
The Four Aces of Online Personal Branding
Many Generation Y and X folks with digital DNA are looking toward the online medium to build their personal brands. And this is without doubt a smart move on their behalf: the countless benefits and untapped potential that the Web 2.0 can offer for those serious about personal branding are too many to list. And …