Tips For Positioning Your Book In A Crowded Field
One of the best examples of book title positioning and personal branding I’ve found in a long time is Jennifer Lee’s The Right-Brain Business Plan: A Creative, Visual Map for Success.
I was immediately impressed by the book’s positioning, it’s excellent execution, and its strong sales. The more I looked and read, the more I …
Turn Goal Setting Into A Party Atmosphere
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If you are like most people, you dread the idea of sitting down to set goals. Next comes the bewildering need to create a complementary plan for accomplishment. You …
Control Your Brand’s Search Results With BrandYourself
Establishing a brand becomes increasingly difficult when you can’t be found online – and it’s a common scenario. When you type your name into a search engine, how many links that belong to you show up? If you’re lucky, you might find just one on the first page of results, while the rest belong to …
The Kama Sutra of Business
Who knew that physical positions mattered so much when it comes to generating novel, useful and profitable business ideas? Your feet, your hands and your use of space directly impact your fluency (how many ideas you can generate), flexibility (the sheer number of ideas) and originality.
In recent studies conducted at the University of Michigan …
At Last, Your Brand and Connect.Me
Today’s highly competitive and digitized world has really changed the game for brands, both business and personal. Though advertisements may still attract your clients’ or customers’ attention, these aren’t enough to convince them to secure your services or buy your products. People are doing their research, asking for referrals and recommendations from people they know, …
Trust Your Worth
No matter what you’re doing personal branding for, there will come a time you’ll get asked that terrifying question: “how much?” That’s the one most people struggle with the most: you don’t want to be too high – or you won’t get the business, and you don’t want to be too low – or you’ll …
6 Tools Better Than An FAQs Page
Picture that someone has just absorbed your home page and perhaps dove into your other pages. They’re crossing an important point where they’ve gone from ordinary visitor to more interested party. They may not be ready to BUY just yet, but it’s reasonable to expect that they’re moving toward having an initial conversation, right?
They …
Your Résumé Should NOT Include A Headshot
Just don’t do it.
“But what if I—”
No.
“But what about—?”
No!
“But I like to—”
No!
Unless you are a model or an actor applying for a modeling gig or auditioning for a part, you should never, ever, ever, ever, EV-VER …
Personal Branding: When To Call In The Pros
Almost everyone who is drawn to personal branding is seeking some practical result who will translate into tangible improvements for their lives. The list includes the likes of obtaining suitable employment, getting a promotion, improving our career prospects, establishing ourselves as referents or gaining influence in our field of expertise. And for those more bent …
Eliminating The Nerves Of Networking
Do you walk away from networking situations feeling like it was a display of your best you? Or do you walk out the door feeling like you missed out on great relationships simply because you were too nervous?
Looking at those who network best, it seems to be some natural trait that they were born …