Have you ever considered whether you should create your personal brand? Have you been procrastinating? Are you thinking that 2010 will be the year you jump on the personal branding band wagon?
Maybe you should read this first before you take the plunge.
Here are 26 reasons to NOT create your personal brand:
- You do not want to differentiate yourself
- You want to receive less opportunities
- You want to achieve your goals slower
- You do not want to be found online
- You do not like meeting new people digitally
- You do not want to be seen as a thought leader
- You want to make less money
- You prefer more risk
- You want less job security
- You do not want to make sacrifices
- You do not want to take control of your career
- You do not see the value in social media
- You are unwilling to learn new trends
- You do not want to try something new
- You do not care about personal branding
- You are willing to let others speak for you
- You prefer to live in the past
- You are stubborn
- You are a late adopter
- You are not driven to succeed
- You do not want to rise above the noise
- You do not aspire to be a leader
- You do not want to create your circumstances
- You prefer to be passed over
- You prefer to not have a voice
- You think branding is only for companies
Personal branding is your gateway to success
I’m sure you all get it by now — there is no good reason to not create your personal brand. If you have a goal and it is something you want to reach — your personal brand can help get you there faster. I have still haven’t heard a reasonable excuse to not create your personal brand — and there are some creative excuses out there.
What do you think? Did I miss any reasons to NOT create your personal brand? Please leave your reason to NOT create your personal brand in the comment section below. Let’s get some good one’s going.
Have a great weekend.
Author:
Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. Make sure to connect with him on Twitter @chadalevitt.
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[...] the original post: 26 Reasons to NOT Create Your Personal Brand | Personal Branding … Related Posts:10 Personal Branding Predictions for 2010 | Personal Branding Blog …3 Personal [...]
Hi Chad, In France, there is a very old saying ” To live happy, live hidden”…” Maybe it sounds akward, but a reason Not to create a personal brand, would perhaps, looks like wanting just to be happy ! Is that utopic ? Smile… Have a great week end too…P.S. I will try to write on this a bit deeper, and send you a link soon…
@Helene: The perfect word to describe what old saying is utopia — which by definition describes an imaginary place or state. The reality is that you can choose to be invisible, but it will have consequences for your career — most likely negative consequences.
There has also been research that shows blogging can increase your happiness through the social connections it creates. Try Googling it.
Thanks for your comment!
How about, “I don’t have time to create a personal brand”. It is definitely a time-consuming process, but one that I believe has become a must in today’s job market.
Thanks for the great post, and I look forward to reading more of your personal branding insights.
[...] Levitt over at the Personal Branding Blog lays out – 26 Reasons to NOT Create Your Personal Brand (being sarcastic, of course), but it will help you understand the benefits and importance of [...]
[...] En la mayoria de artículos siempre hablo de por qué debemos enfocarnos en crear una marca online. Sin embargo, en este voy a hacer todo lo contrario: Voy a listar 26 RAZONES para NO crear tu marca personal. [...]
great post, shall RT and more. remembered Don Juan telling Carlos Castaneda not to have a history, to delete all knowledge about himself because if you have a history people are goping to expect certain things of/from you and you will forever either fight their ideas (if you want to change) of not change of course, Don Juan is a magician, je needs to be hidden and to have people see him without preconceived notion. but if we are authors (i am) and public speakers (i am) then being invisible is ridiculous. so that’s really the decision. and I suggest people do NOT create a personal brand, until they have something to show. i had written my first few books before i sarted to “go public”, because of the advice of Don Juan. that way i kept my path free to chose until i was certain, i wanted to continue because i had found my calling. once you know you have, go and do whatever experts like Chad Levitt advise you to do…
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[...] 3-26 Reasons to NOT Create Your Personal Brand | Personal Branding Blog – Dan Schawbel [...]