• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 30 Costly Personal Branding Errors To Avoid

    See “intellectual dishonesty” if you think this list isn’t for you.

    We’re all somewhere on this list.

    And that’s not a bad thing; it means there’s still room to grow.

    30 personal branding no-no’s

    photoIn no specific order:

    1. Lack of a chosen, designed branding plan to follow, including online and offline strategies
    2. Not measuring your branding activities, i.e. never knowing how well you’re following that plan
    3. Intellectual dishonesty such as misreporting numbers to make it appear as if your plan is on track
    4. Dishonesty in general; perhaps in making promises you can’t keep
    5. Too self-serving; it’s always about you and your projects
    6. Appearing too self-serving, which is just as bad
    7. Feeling entitled to success and acting like it
    8. Impatience with branding tactics before they can succeed
    9. Over-reliance on past achievements
    10. Overly slow execution towards new achievements
    11. Waiting too long to brand yourself as a mentor or expert
    12. Not practicing what you preach
    13. Not even being able to demonstrate what you preach, i.e. building an unauthentic brand
    14. Choosing the wrong niche to brand yourself in
    15. Taking too long to realize you’re in the wrong niche
    16. Branding yourself in unrelated niches
    17. Branding yourself with your job title
    18. Adopting a copycat or generic brand
    19. Lacking personality possibly due to fear of exposure or vulnerability
    20. Caught publicly doing something inappropriate, especially if you have role model status or aspire to
    21. Having an unfocused, seemingly random web presence
    22. Failing to check the quality of your content
    23. Not owning your personal domain name
    24. Asking too much of your contact network
    25. Not giving enough back to your contact network
    26. Not having profiles on Facebook, LinkedIn and Twitter and any other social websites critical to your niche
    27. Poor social media management, such as having too many social profiles to manage or not keeping those profiles updated
    28. Poor personal management, resulting in e.g. being late
    29. Poor network management, such as spending too much time with people who only take and not enough time with people who can give
    30. Poor brand management, such as not recognizing any of the other errors in this list and then taking corrective action

    Want some more?

    If you have any other suggestions for this list, I’d love to hear them in the comments. Or, share a story about how you recognized an error and fixed it.


    Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.


    Jacob Share is the founder and SVP of Share Select Media, a company focused on empowering quality bloggers and blogs such as Group Writing Projects, The Original Home of Group Writing Projects. His JobMob blog has attracted over a million page views last year alone. He grew up between Canada, France and Israel where he had his first Internet experience in 1994 and was hooked. Since then he’s enjoyed playing a part in growing the Web as a manager-developer and project manager at Amazon.com and other e-commerce companies before starting up his own venture.

    Tagged with: , , ,
    Posted in Personal Branding, Positioning, Reputation Management
    Promote Yourself Newsletter
    Sign Up & Download For Free:
    10 Personal Branding Secrets You've Never Heard Before
    2 comments on “30 Costly Personal Branding Errors To Avoid
    1. avatar
      Greg Herman says:

      Good stuff Jacob. I see a lot of others making these mistakes. The trick will be to turn this list on myself and identify where i can improve.

    2. avatar
      Peter Raeth says:

      You can achieve considerable success in your career. It is possible to overcome what most people call discrimination, accidents of birth, and late blooming as you continue down the path you prefer. But, you will find that it is not something to be done casually. There are no get-rich-quick schemes, no 90-day wonders, and no labor-free approaches to a successful career. If you want success, you have to reach for it. That reaching takes time and effort: a continuous cycle of studying, learning, working, and producing. In this personal enterprise, you will find great joy and solid employment opportunities. The CareerMentor website offers insights from a 35-year industrial career. You are welcome to make use of its free content (http://informationanthology.net/CareerMentor).

    1 Pings/Trackbacks for "30 Costly Personal Branding Errors To Avoid"
    1. […] 30 Costly Personal Branding Errors To Avoid (personalbrandingblog.com) […]

    Leave a Reply

    Your email address will not be published. Required fields are marked *


    Content Partners
    As Seen In