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  • 4 Tips to Write a Career Blog That Gets You Noticed

    Google, Facebook, LinkedIn and Twitter are all tools we use to research people we’ve never met. Over 50 million people are  Googled a day. A career blog lets you ensure that employers, clients and business partners find positive content that solidifies their decision to work with you.

    What is a career blog?2028701349_1eba32a794

    A career blog is a journal style website where you periodically post content about your industry as it relates to your career goals. It’s a place where you can talk about current industry trends, ask and answer relevant questions, provide practical tips, provoke thoughts based on your career experience, connect to knowledge learned in the classroom, and turn the bullet points on your resume into a real, human story.

    Your career blog is the story you want to tell employers to convince them to hire you. Your goal is to make it clear through your blog posts what your strengths and unique skills are, making it obvious that you are the candidate for the job.

    What should you write about?

    345682587_37e2871bf0our career blog should have five “pillar” articles. These are posts that back up the claims on your resume through stories and examples. They should generally revolve around the following themes:

    Growth. Write a story about a class, a project or a job where your thinking shifted. Where you learned something that changed the way you think, behave, manage teammates or solve problems. Always portray the experience in a positive light. Then, concretely describe how you will apply what you learned to your next company.

    Expertise. Write about a specific topic you learned about in class or in life. Let’s say you’re an industrial design major, and you just learned about the importance of identifying user needs. Show that you understand the concept by relating it to something that happened to you.

    For example, let’s say you just got in an argument with your mom about never turning the lights off when you leave the room. At first you bickered about it’s importance, but when you asked her why she needs them off, she explained that it saves money that she could be investing in the family’s vacation fund. By understanding her needs, it became obvious that the lights should be turned off. In the same way, companies that spend time understanding their user’s needs will more clearly understand the next course of action or new feature to develop.

    Relate the lessons you’ve learned to specific projects or experiences you’ve had, so employers will see that the expertise listed on your resume is grounded in reality. Then, describe how you will apply this knowledge to your next company.

    Knowledge of current trends. Whatever your field, there are a number of industry leaders blogging about it. Find them by doing a Google search for top blogs in your field. For example, if you’re in marketing, search “Top Marketing Blogs” in Google. Choose three, and read the last three posts from each. Synthesize those posts and write an article that summarizes the main ideas. Clearly write about how the ideas mentioned affect businesses in your industry, and how you’ll use that knowledge to benefit your next company.4012311314_8905992ecd

    Ability to deliver. Write a post about a personal or professional project you’re proud of, and upload the end result. For example, upload the PowerPoint presentation of your thesis to SlideShare.net, embed it into a post, and write a blurb summarizing it. Upload images that tangibly show things you’ve created, embed YouTube videos related to you, link to PDFs of papers you’ve written, etc. The point is to give proof of your past performance. Provide the background story about each project and only upload your absolute best work.

    Remember that the purpose of your career blog is to get hired, not complain about what’s happening in your personal life. Avoid personal issues and stick to professional topics. When you go in for interviews, your blog is the story you want interviewers to have already read about you: the story of your growth, your expertise, your knowledge of current trends and your ability to deliver.

    Promote your career blog

    3402955869_5c79c8c7efFirst, refer employers to your career blog on your resume. Invite them to learn more about you by visiting your blog’s URL. Put it in your email signature so that your contacts are aware of your career goals, and link to it on your LinkedIn profile so that employers can go from one to the other. On your LinkedIn profile, add the LinkedIn app that automatically pulls your blog posts into your LinkedIn profile. This improves the visibility of your blog posts.

    Conclusion

    Your career blog is the story that will compel employers, clients and business partners to work with you. Use your articles to make your unique value clear, compelling, tie points back to what you can do for other people or your future employer, and make it easy to contact you.

    Author:

    Pete Kistler is a leading Online Reputation Management expert for Generation Y, a top 5 finalist for Entrepreneur Magazine’s College Entrepreneur of 2009, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger, and a Judge for the 2009 Personal Brand Awards. Pete manages strategic vision for Brand‐Yourself.com, the first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S.

    avatar

    Pete Kistler is a top 5 finalist for Entrepreneur Magazine's College Entrepreneur of 2009, a leading Online Reputation Management expert for Generation Y, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger for Brand-Yourself.com, and a Judge for the 2009 Personal Brand Awards. As CEO, Pete manages strategic vision for Brand‐Yourself.com, the world's first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S. He has won a number of top honors for his writing, presentations and business plans.

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    14 comments on “4 Tips to Write a Career Blog That Gets You Noticed
    1. avatar
      EXPERT
      yinka olaito says:

      This is a well structured piece from you Pete. Eyntheisizing great blog post also enhances relationship if there is a link back

    2. avatar
      EXPERT
      Srinivas Rao says:

      Nice post. I have a blog that I don’t write on very much called 100 Reasons You should hire me. MAybe I’ll start a career blog from that.

    3. avatar
      EXPERT
      Heidi Graf says:

      This is very informative post. Sign of intelligent life force is always refreshing.

    4. avatar
      EXPERT
      Andy Wittwer says:

      This is great stuff! I’m in the middle of developing my “career blog” (more to connect with others in my field than as a resume) but as I consider content to post, these are excellent tips.

    5. avatar
      EXPERT
      Kelly Lux says:

      Pete, nice post. I talk to job seekers frequently about the value of a career blog — this is an excellent explanation of the types of content that should be included. One tip that I also use when linking your blog from your LinkedIn profile is calling it something other than “My Blog” — give it a name, which gives it personality. Whenever possible, don’t use the generic.

    6. avatar
      EXPERT
      thinker says:

      Thanks for this Pete. When I read this article, I am filled with enthusiasm. I would really want to compose my second blog. I hope it would be noticed this time. Keep it up.

    7. avatar
      EXPERT
      Kelwyn says:

      Very interesting post. It deserves to be studied very carefully. You have inspired quite a lot of ideas with here.

    8. avatar
      EXPERT

      Good post. I would say that the goal of online presence personally is to become an expert in something. I am not sure how much weight posting about taking a class would have, versus continually highlighting things you learned, unique observations about your role and the industry.

      pick something you want to be recognized as an expert in, and stick to that.

      Rick Smith

    9. avatar
      EXPERT

      I also recommend having an online resume of sorts where you can have links to where you are online. Here’s my attempt, including links to my blog, podcast, and online profiles: http://www.estebancontreras.com

    10. avatar
      EXPERT
      Laura Paris says:

      Thanks a lot for good career writing tips. Thanks for writing this excellent resume. That’s really interesting Thanks very much for the advice. 🙂

    11. avatar
      EXPERT

      Wow that’s are really a great tips to Write a Career Blog. Thanks you so much for sharing those beautiful tips. Really i am inspired by you.

    12. avatar
      EXPERT
      Naveen says:

      Good post and nice information.

      I also have a blog in the Career Development niche.
      The URL of the post is http://planetnaveen.com/2010/04/ten-tips-for-achieve-great-success-in-your-job/

      I found your content very interesting, and I will
      definitely be recommending it to my readers.
      Best wishes,
      Naveen

    13. avatar
      EXPERT
      Cover Letter says:

      Hello Pete, this was world-class write up! brought lot of changes in my career..thanks and have shared this with face book! informative hub..keep writing

    14. avatar
      EXPERT
      Reena says:

      hey Pete, can you share some nice tips to promote your blog?

      Thanks

    6 Pings/Trackbacks for "4 Tips to Write a Career Blog That Gets You Noticed"
    1. […] From the Personal Branding Blog: 4 Tips to Write a Career Blog That Gets You Noticed “Google, Facebook, LinkedIn and Twitter are all tools we use to research people we’ve never met. Over 50 million people are Googled a day. A career blog lets you ensure that employers, clients and business partners find positive content that solidifies their decision to work with you.” […]

    2. […] However, like most blogs, career blogs are a dime a dozen. So to ensure yours stands out, follow these four tips. Here’s the first […]

    3. […] 3. Start a professional blog. If you haven’t already done so, start a blog relevant to your career. You’d be surprised how many entry-level professionals are found and then hired because of their blogs. Click here for a step-by-step guide. (And a hat tip to Dan Schawbel and the Personal Branding Blog for this piece.) […]

    4. […] I had a similar mind-set when I embarked on publishing my first my first post.  I didn’t have an elaborate vision in mind; I just wanted young people to learn from the mistakes and help pave a smoother road for them.  Well, I’m drinking the cool-aid now!  If you want not only more opportunities but BETTER opportunities, you should be blogging and building your personal brand! […]

    5. […] are four types of posts to write on your professional career blog, as recommended by personal branding and career development expert […]

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