• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 4 Ways to Build Your Employment Brand

    So there’s been a lot of focus on your personal brand, but have you ever considered your employment brand?

    Your employment brand is very similar to your personal brand in respect to marketing your expertise to the people in your networks. However, when you create your employment brand, you’re specifically marketing yourself as a job seeker for employers and recruiters. By doing this, you can help recruiters discover you as a potential candidate for their company.

    Employment branding definitely switches gears from personal branding. As you brand yourself as a professional, the focus is on building your network and developing your career. With employment branding, you are building a brand as a job seeker in order to attract recruiters and employers. Therefore, your focus should be on how you want employers to view you as the right fit for their company.

    By creating your employment brand, you will be able to focus on immediate goals for your career. Think about where you want to be in the next five years and what type of job you need in this moment to fulfill those goals. When you create those goals, you will have a better idea of what type of job to look for and how you can market yourself as an asset for employers.

    If you’re wondering how you can build your employment brand, check out these four tips to help you get an edge on your job search:

    1. Determine if you’re looking for a job or a career. This is the first step in building your employment brand because as a job seeker you need to determine the desired results of your job search. Are you searching for a job because you want to try something new or do you want a job that will advance your career? By asking yourself these questions, you will be able to guide yourself in the right direction to help employers discover your employment brand.

    During your job search, figure out what it is you accomplish by looking for a new position. If you’re simply looking for a job to be employed, market yourself for positions where you want to stay at for a length of time. However, if you’re looking to advance your career, focus on finding opportunities to help you learn new skills and gain the experience you desire. Don’t focus so much on the title of the position or the company, but focus on what you will gain from working in that position and how companies will benefit from hiring you.

    2. Create a blog for your journey as a job seeker. Did you know only seven percent of job seekers actually have a blog or personal website? That means, if you start blogging, you will automatically stand out among the other 93 percent of job seekers! When you create a blog for your employment brand, it will serve as a tool for you to record what you learn during your job search and write about your experience. You can also use your blog as a way to demonstrate your expertise and build credibility as a job seeker. This way, when employers view your blog, they will be able to learn about your character, experience, and if you’ll be a good fit for their company.

    3. Market yourself as an expert. Even though you are a job seeker, you are still a professional. To create a successful employment brand, it’s important to market yourself as an expert in your field. However, in order to do this successfully, you must build credibility for yourself. You can do this by marketing the experience you’ve had from previous jobs or internships as well as creating and sharing content relevant to your field. When you market the skills and accomplishments that define you as a professional, you will show employers confidence as a job seeker and they will be interested in learning more about what you have to offer.

    4. Clearly state how employers will benefit from hiring you. Remember, your job search isn’t just about your personal success. Employers are looking for candidates who will help their company accomplish goals and go above and beyond expectations.Your employment brand should illustrate how you are the best fit for their company and how you’ll help the company increase sales, save money, and become an asset for their team.

    Your employment brand is an excellent way for you as a job seeker to become noticed by employers. It will increase awareness of your employability and the skills you have to offer to a company. By following these employment branding tips, you will be able to maximize your job search, stand out among job seekers, and land a job that fits your career path.

    What are you doing to build your employment brand?

    Author:

    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

    avatar

    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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    4 comments on “4 Ways to Build Your Employment Brand
    1. avatar
      EXPERT
      Rachel says:

      Thanks for the unique post, Heather. Most people talk about personal branding on the web, but I like that you’ve targeted it specifically to employment. If I create a blog, what would I write about?

    2. avatar
      EXPERT

      Thanks for reading, Rachel! There is a lot of advice for personal branding, but not a lot of people remember that you should brand yourself for employment as well. You want potential employers to be impressed with not only who you are personally, but also who you are professionally — represented in-person and online. With regard to your blog, there are infinite topics you could write about. What are you interested in? Would it be personal or professional? Who is your audience? These are important things to consider before launching a new blog. Here are a couple of my PBB posts on the subject: http://www.personalbrandingblog.com/6-easy-steps-to-identifying-your-blogging-niche/ and http://www.personalbrandingblog.com/blogging-for-your-brand-3-factors-to-consider/ and http://www.personalbrandingblog.com/get-blogging-leverage-a-blog-for-your-personal-brand/. Good luck!

      • avatar
        EXPERT
        Rachel says:

        Thanks for the quick response Heather! I’m still a student so I don’t have a lot of professional experience yet but your tips (especially the ones about identifying my blogging niche) are things that I’ll definitely keep in mind as I start my career.

        I look forward to more of your posts!

    3. avatar
      EXPERT

      Thanks for the distinctive post, Heather. The Most people talk about personal disapproval on the net, but I favor that you’ve targeted it specifically to employment. There are a lot of success stories about Build Your Employment Brand with new technology for recruiting.

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