You’re at that pivotal point in your entrepreneurial journey. It’s time to secure an investor. You’re ready to take the next step, and want to partner with a business minded person who understands your specific needs. You managed to peak the interest of several big name money makers, and it’s time to move on to level two. Perfect your pitch with these lead ins that kickstart your forward moving conversation.
“I hate sales pitches.”
Want to totally relieve that awkward, “oh no, I’m about to get pitched” feeling? Start off with this statement. It keeps everything honest and transparent. This shows vulnerability, which will increase trust in your proposal.
“Let me buy you a drink. Then we’ll talk business.”
Don’t be uber serious. Avoid preparing a ten page report detailing out why people should invest in your next level concept. The stuffier you are, the less chance you have of acquiring crucial financing. It doesn’t have to be a drink. I’m not saying you can’t negotiate without alcohol. Take them out for ice cream, waffles, ribs … whatever works. But commit to a casual, sit down conversation.
“Pay close attention, this is kind of a “next level” concept.”
This phrase challenges your listener, but in a healthy way. It forces them to focus on what you’re saying. Why? Because they want to prove that they’re not outside your realm of thinking. They want to be a part of the “smart kids” club. Who doesn’t want contribute to the next big thing? When the dust settles, your investors want to associate with something that gains public attention and traction.
“I haven’t told anyone else this but …”
Make people feel like you’re about to let them in on an exclusive secret. This phrase builds anticipation and listener loyalty. For example, let’s say you’re a big time angel investor. I’m about to pitch you the next big business idea. How would you feel if you knew you’re the 57th person to hear this pitch? Probably a bit annoyed.
But, how would you feel if you were one of the first people to hear about this new concept? Pretty freaking awesome. See my point? Make your listener feel special with this go-to lead in.
“I really need your feedback on this idea.”
Include them in your brainstorming and creative development process. Most of the time, investors want to be involved in your business growth. They want to have a say in your direction, and influence your decisions for the better. The more specific you get, the better. For example, instead of asking them for their general opinion, get a bit more granular. Say, “Do you think I should be taking route X for Q1 or route Y?” This proves how much you value their opinion.
These statements are sure to peak the curiosity of even the most stuffy, “too cool for school” investors.