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  • 5 Free Tools for Personal Reputation Management

    I guest posted on Keith Ferrazzi’s blog over a week ago. I felt that this post was so important that I had to re-post it here for you to read.

    Reputation management consists of tracking your personal brand both online and offline and reacting when necessary.

    A lot of people think that personal branding is synonymous with reputation management, but I like to position it as routine maintenance, after you’ve already established yourself.

    • On the web, reputation management is when you have to monitor the web for sites that have cited your brand name.
    • Offline, reputation management is where you assess the success or failure of your brand by seeking feedback from your network.

    Reputation management is mandatory for career development and personal brand management. Let’s face it, it’s nearing 2009 and if you aren’t online right now, what are you waiting for!? People are already creating loads of content. There are over 80 million YouTube videos, over 110 million blogs and over 230 million profiles on the largest social networks (Facebook & MySpace). Content that is created on one website can travel to others and people can comment on you at an instant.

    Do you know what people are saying about you?

    If you want to know how to track your presence and monitor your brand, then you are in luck. Below are the top 5 tools for your personal reputation management. They can be used for product and corporate brands as well. Use each to search, locate and respond when necessary.

    Google – Google.com/alerts

    Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can subscribe through email and RSS. Many people use their RSS readers to view these alerts and PR agencies use alerts to track their campaigns. You can monitor a news story, keep current with your industry and competitors and see who is writing about you.

    Blog posts – Technorati.com

    If you have a blog, then you have to be on Technorati, which is the largest blog search engine in the world. Technorati tracks “blog reactions” or blogs that link to yours, upon registration. Search for your name on Technorati and subscribe to RSS alerts, so when someone blogs about you, you will find out.

    Blog comments – backtype.com

    Recently, a new service came out to solve the problem of monitoring blog comments. Think about it, someone can comment on you on a series of blogs, but if you only track posts, you’ll really miss out. BackType is a service that lets you find, follow and share comments from across the web. Whenever you write a comment with a link to your website, BackType attributes it to you.

    Discussion boards – boardtracker.com

    Aside from blogs and traditional news stories, discussion boards are another channel when people can gather in a community and talk about YOU. Most people disregard discussion boards until they see other sites commenting on information they viewed on them. Use boardtracker.com to get instant alerts from threads citing your name.

    Twitter – search.twitter.com

    Twitter messages (tweets) move at the speed of light and if you don’t catch them, they will spread like a viral. Using Twitter search you can locate any instances of your name and either tweet back or remain silent.

    All five of these free tools can be used to monitor your company’s brand name as well. If you aren’t taking care of your online reputation, others will. It’s time to find out what people are saying and do something about it.


    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Career Development, eBrand, Personal Branding, Reputation Management, Social Media, Success Strategies
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    11 comments on “5 Free Tools for Personal Reputation Management
    1. avatar
      Vanessa says:

      Really useful article–thank you!

    2. avatar
      Chris says:

      Really useful – didn’t know about boardtracker and backtype – so much appreciated.

    3. avatar
      Mike Montano says:

      Thanks for the mention – we hope you continue to find BT useful. We added BackType Alerts last week so you can be notified by email of comments that mention a given topic.


    4. avatar
      Levy says:

      You have put together a really interesting collection – I personally use CoComment for my comments but I’m sure you have your reasons.

    5. avatar
      Gene says:

      I liked the article and have saved the list of resources you mentioned. While I used some of the tools there were two which I was not familiar with.


    6. avatar
      Susan says:

      How do I ask questions with interest in input?


    7. avatar

      Nice concise list and useful explanations, thanks for sharing Dan. I’ve found Backtype increasingly useful as I have used it over the past few weeks, especially when you ‘follow’ key URLs and people to widen your terms of reference.

      It’s worth noting that Twitter Search can be set up to feed you the results of a search via RSS, so it can act as an ‘always on’ monitor that catches the mentions for you.

      Regards, David

    8. avatar
      tmmckinley says:

      I have been on your site for the last 4 hours and have garnered a wealth of information. I appreciate all you do.

    9. avatar
      SEM Services says:

      There’s a great new book out helping people manage their online reputation. It’s written by Louis Halpern and Roy Murphy, and it talks about how people can make the Internet work harder for them. It’s definitely one of the must have reputation management tools. However, I do love your site and ideas. Keep up the good work.

      • avatar

        Thanks for the nice comment about the book Puneet (SEM Services )

        My advice is to everybody is to be pro-active. Creating your personal web presence and keeping it up to date is as important as regularly updating your resume.

    10. avatar
      Roy Murphy says:

      Good advice Dan, and thanks also Puneet for the book comment.

    4 Pings/Trackbacks for "5 Free Tools for Personal Reputation Management"
    1. […] In The Blog Comments?: [Via Beth’s Blog: How Nonprofits Can Use Social Media] Dan Schwabel’s 5 Free Tools For Reputation Management introduced me to a new listening tool, backtype. It solves the problem of monitoring blog comments […]

    2. […] Social Networks, Twitter, valeria maltoni, YouTube Alot has been written about online reputation management of late, and recently I was asked by a company that is interested in my skill sets to explain to […]

    3. […] Monitor: Use reputation management tools in order to find out what people are saying about you online. Try your hardest to stop bad press […]

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