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5 Good Personal Branding Habits For Bloggers

The best habits lead to effective results while becoming second nature so that you don’t even notice yourself doing them. Here are 5 worth making part of your blogging routine.

A word of warning

By taking on new habits, you build expectations of what you can do. Although you should try out all of these suggestions, once you understand the effort each habit involves, ask yourself if you’ll be able to sustain that effort. If you can’t, just don’t make that suggestion a regular habit, instead keeping it in mind for exceptional occasions.

1) Watch trends

Make it a regular part of your routine to follow the trends in your industry. Staying current is to stay relevant. This can be as quick as a daily glance at the last 100 tweets of a (your?) Twitter List of industry leaders and news sources or a monthly check of Google Trends.

2) Watch your trends

Track all your brand-building activities, because this is the only way to know which tactics are working and which aren’t. Tracking is a long-term activity but you should make it a regular habit to glance at your statistics packages and get an idea of progress or lack thereof.

If you’re considering a new tactic, always ask yourself how you’ll measure its results. If you can’t see a way, ask for help or consider a different tactic instead.

3) Do a nice thing for someone every day

Make it a point of doing at least one thing daily that a specific person will really appreciate. It can be as small as answering a question or sincerely complimenting on a job well done. Even better- do something that a specific group of people will really appreciate. Best- do something that a specific group of people will really appreciate where each of them feels as if it was done just for them, and do it in a public way so that other people will want to be included in that group next time.

If you’re a blogger, one example would be a blog post that responds to a common query of readers, with a section that addresses – by name – specific readers’ individual twists. You would only know which queries are common if you’re watching your trends to begin with. To take into account the earlier habits- that common query might be about a new trend, or something that’s about to become a new trend.

4) React quickly

One of the easiest ways to impress anyone is with speed. People are busy, and by responding quickly to them, they appreciate both your effort to get their request done but done in a way that makes their own responses easier due to the extra unanticipated time you’ve given them.

Continuing with our above example, be first or among the first to address a common query of your readers, because it’s likely to be a common query of your non-readers – potential readers to-be – as well.

Another typical example is email. While it is tempting to keep your email open all the time so that you can immediately react to new messages, that practice can easily harm productivity if you receive messages regularly. Experiment until you find a good compromise, such as checking your email once every 1-2 hours but only responding when a one-line reply is enough, while delaying other responses until after lunch or before the end of your day.

5) Daily blog comment

Make it a point of commenting on at least one blog article per day. Vary your blog selection to cover blogs of industry colleagues, friends, fans, people you admire, even competitors. While comments on big blogs are more likely to be seen, comments on small blogs are more likely to be appreciated, so aim for a balance of both. It’s critical that your comment be constructive and valuable, and not an airy ‘great post!’ that adds nothing while making you look silly or spammer-like.

Bloggers love good comments, making them another example of something nice you can do daily. Commenting soon after a trend-related article was published – a momentum-maker that will endear you even more to the blogger – is a great way to apply all the suggestions mentioned here so far.

Author:

Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

16 Responses to “5 Good Personal Branding Habits For Bloggers”

  1. avatar yinka olaito says:

    As you said a good habit is established through discipline. Great habit will require consecration, dedication. It is essential one weighs the implication of habit before braodcasting them. I noticed that it aids personal credibility.
    sometimes ago i promised a blogger i will blogpost for him weekly and I dii not keep that sure I need to develop habit of ensuring that I keep my promise in this regard. Thanx

  2. avatar Zadling says:

    Right on Jacob. Just last week, I wrote down goals to obtain more traffic and more customers for my website. My road map to getting there just wasn’t the number of blog posts that I want to write or the amount of Tweeting that I want to do, but a key element of my road map to blogging success was making sure that I comment on 5 blog articles per day so I really appreciate #5 from you.

  3. avatar Pameal says:

    Great stuff! Are you ever tooooooo old to brand yourself?

  4. [...] your influence on Twitter from a highly influential user.Personal Branding Blog: Want to know what the habits are of the best bloggers out there to increase your brand awareness?New York Times: Microsoft Office will soon be free over the internet. I never imagined I would be [...]

  5. All great tips, but I really hammer #4 into my readers, part time professional photographers. Often when starting a new photography business, one’s art and exposure might not be at the same level as other, established professionals. Often, though, the established folks are the slowest to react – to the market, and to their own customers. And thereby sits opportunity.

    Just as reacting quickly and with real personal attention to blog readers, treating your clients and potential clients with the same zeal is an easy way to differentiate from the competition and show folks that you’re hungry and eager to earn their business.

    I know I’ll put my money with an enthusiastic startup before the apathetic establishment.

  6. [...] 5 Good Personal Branding Habits for Bloggers by Jacob Share. [...]

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  • Dan Schawbel

    Dan Schawbel, the Managing Partner of Millennial Branding LLC, is a world renowned personal branding expert. He is the international bestselling author of Me 2.0, and the publisher of the Personal Branding Blog.

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