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  • 5 Reasons Gen Y’ers Are Leaders in Branding

    When it comes to personal branding, Gen Y’ers have a few tricks up their sleeves. With their knowledge of effectively using a variety of social media platforms, Gen Y knows what it takes to build a strong personal brand.

    Personal branding is an essential tool for job seekers — and Gen Y’ers understand how to do it right. Not only do Gen Y’ers have the knowledge, but they are also inspired by their passions. This allows them to create a unique brand which helps them stand out in the growing pool of job seekers.

    If you’re wondering what you can learn from Gen Y’ers about personal branding, here are some reasons they’re successful:

    1. They’re creative. Generation Y is one of the most creative and innovative generations yet. Their ability to think outside of the box and knowledge of technology and design gives them an advantage in their branding strategy. Because of this, Gen Y’ers can build a unique brand which displays characteristics of their personality and their passions.

    2. They aren’t afraid to take risks. Gen Y’ers are immersed in the trends of marketing and personal branding. They’re more likely to discover the latest social media platforms and experiment with those tools to expand their brand. Millennials use new platforms to have a competitive edge and increase their ability to be discovered by recruiters.

    3. They understand how social media works. The most important tool for personal branding is social media — and Gen Y’ers know exactly how to utilize it to its best potential. From creating personal websites to marketing their brand on Twitter and LinkedIn, Gen Y knows how to market themselves through their personal brand.

    4. They realize branding is crucial to their job search. Gen Y’ers know that in order to stand out in the job market they must have a strong personal brand. College graduates who brand themselves as talented professionals will have an edge on their competition when looking for entry-level positions. Gen Y’ers also understand how recruiters use Google to discover who they are before the interview.

    5. They know how to network through branding. Gen Y’ers are the masters of building their personal brand through networking. Networking is one of the most important tools during the job search, and a strong online presence helps job seekers discover more opportunities — ones they wouldn’t have without having a strong online presence.

    Gen Y’ers are leading the way in this strategy and serve as a great example of how to advance one’s career with a personal brand. They know that in order to be noticed by employers they must market themselves through social media platforms and creative design strategies. By paying attention to Gen Y’ers and their lead in personal branding, any job seeker will be able create a personal brand which will provide the advantage they need during their job search.

    What ways do you think Gen Y’ers do personal branding well?

    Author:

    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

    avatar

    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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    Posted in Career Development, gen-y, Personal Branding
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    6 comments on “5 Reasons Gen Y’ers Are Leaders in Branding
    1. avatar
      EXPERT

      It’s incredible to watch younger generation. My 12-year old daughter wants to bake cupcakes and bring them to school every week, so that she’s known as “the cupcake girl”! I guess she has personal branding in her veins :-)

    2. avatar
      EXPERT

      Great article. I also think more important than the “what” is the “why”. Why do Gen Y’ers do personal branding so well? I believe the answer to that is deeply rooted in the need to stand out from the crowd. Gen Y’ers get a bad rep for being so much about “me” but that innate desire of “it’s all about me” motivates them to find ways to distinguish themselves from the rest of the group. That, in turn, plays very well into the 5 reasons you outlined in the article. Again, great job.

    3. avatar
      EXPERT

      Hi I am Penny de Villiers and I work individually with people and their dreams/brands. True, but the Gen Y’s that I work with know how to use social media but do not always have focus and keyword usage needed to be found by recruiters. My clients between 40 and 50 often have walked a road understand their brand and are very motivated and clear in their strategy. I find the Gen Y’s more passionate, but you know how the saying goes – if you don’t know which road you want to take then it doesn’t really matter.

      • avatar
        EXPERT

        You make a valid point, Penny. Many Gen Y’ers lack the life experience and perspective of a more seasoned job seeker, which gives them the disadvantage when it comes to trying to understand themselves and ultimately their personal brand — which for a young person, is constantly evolving. Yet, the passion and dedication to their current purpose is unmatchable. The only problem, like you say, is finding a path and sticking to it. Thanks for reading!

    4. avatar
      EXPERT

      Larry, I absolutely agree. What you described plays a key role in how Gen Y’ers become such masters of their personal brand. Thanks for reading!

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