In a Medium article by Gary Vaynerchuk, he talks about how a personal brand can lose value if an individual doesn’t “put in the work.” Vaynerchuk also explains many people overlook the most important step of building a personal brand, which is asking yourself what you’re an expert in and the value you have to offer people.
The truth is, many young professionals create a personal brand without thinking about the legacy they want to create for their careers. Now, it’s OK if you don’t have much experience when building your personal brand in the beginning of your career, but it’s important to be authentic and set realistic goals.
Whether it’s building your network, gaining work experience, or improving your skills, there are a number of things you need to do in order to build a powerful personal brand. As you continue to think about the personal brand you want to create, here are five things to consider:
1. Find the crossroads between what you’re good at and what you love.
The first step to identifying your personal brand is finding your strengths and aligning them with your passions. This will help you create a strong foundation for your personal brand. Next, you’ll be able to search for opportunities to grow your network and gain experience.
2. Gain as much experience as possible.
Speaking of experience, the number one way to build credibility for your personal brand is to accept position that helps you grow as a professional. Whether it’s through an internship, full-time job, or side hustle, you need gain experience that will provide you with the knowledge needed to be an expert.
3. Share your knowledge with your niche.
After you’ve gained some experience, it’s time to share your knowledge with your niche. The most popular and effective way to share knowledge is to create a blog. After creating a blog, write articles, publish videos, and share pieces of your work to demonstrate your knowledge and expertise. The more knowledge you share with your niche, the greater following you’ll create.
4. Have patience.
Building a personal brand takes time. It takes time to gain experience, build your portfolio, and discover what you’re truly passionate about in your career. The more effort you put into your personal brand, the more results you’ll experience. Employers will begin to notice your online presence and you’ll build a larger network.
5. Be ready to work hard.
You can’t just create a LinkedIn profile and expect huge results. Once you’ve established yourself as an expert, you need to continue to work hard to maintain your reputation and build credibility. Keep creating content, building your portfolio, and helping others. The harder you work on your personal brand and professional reputation, the greater legacy you’ll create for your career.
Personal branding is more than simply creating a brand for yourself. It’s about being authentic and sharing your experience with your industry. By following these steps when creating a personal brand, you’ll be able to position yourself as an expert and establish yourself within a niche.
What are some important things you’ve considered when building your personal brand?