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  • 6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert

    If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me.  Whenever someone has a question about social media or requests some strategic guidance, my name comes into their minds first because it’s my job title, but not my personal brand.  We’re living in a world where everyone is starting to learn best practices in social media, whether you’re in school or you’re in the workforce.  In the US, social networking is up 83% from a year ago.

    You’re probably one of 230 million people on Facebook, 40 million people on LinkedIn or approximately 17 million people on Twitter.  If you aren’t, then you will be sometime soon because you won’t have a choice. You’re friends, family, and co-workers will be using these tools to communicate and do business, which will force you to create an account to send and receive messages.  Face it, there’s no going back.

    Here are 5 reasons you shouldn’t brand yourself as a social media expert:

    1.  You can’t stand out

    Five years ago, you could have stood out as a social media expert because the pool was shallow and dipping your toe into it was easy. As long as you had a blog, you were an early adopter and could offer your services to end users or companies.  There certainly weren’t 300 million plus blogs and no one was talking about social networks, other than MySpace and Facebook. Saying you were an expert on social media was like saying that you were a web developer when websites first came out and an email expert way back in the dark ages.  In each example, there were few competitors back then and now the market is so flooded that you can’t stand out.

    The pioneers of new media are still successful today, but they don’t even brand themselves as “social media experts.”  Think about experts such as David Meerman Scott, Paul Gillan, Chris Brogan, Charlene Li, Steve Rubel, and Robert Scoble.  David is an author who has successfully blended social media with PR and marketing before everyone else.  Chris Brogan focuses more on social media’s impact on community building and he’s been blogging religiously before the medium became mainstream.  Don’t try and brand yourself as one of them because you’ll fail trying.

    2.  What is a social media expert anyways?

    If you’re a social media expert, try and define your own role.  I think most people can’t even do that because they got their current positions because of their activity using these tools  to gain attention.

    Social media expert defined: One who specializes in the use of social media…….????

    Do you do social media for a company or are you a consultant? Some of you just brand yourself as “social media expert” because no one can say you aren’t.  This title is very ubiquitous and since social media is a large umbrella that shelters the thousands of social networks out there, blogging, wiki’s and more, it’s hard to truly pinpoint where your expertise actually lies.  Are you a LinkedIn expert?  Are you a Twitter expert?

    What makes you an expert? This question comes up again and again.  An expert is someone who has proven results.  What results have you had with social media?  How did that benefit your client?  These are all questions you have to ask yourself before you brand yourself as a social media expert.

    3.  There are no barriers to entry

    Think about large companies such as P&G, GE and Coca Cola.  They have created massive barriers to entry, which means it’s harder to join the market because the costs are higher.  For example, Coca Cola has a lot of leverage with their distribution system, which extends to supermarkets, fast food chains and corporate cafeteria’s.  If you start a beverage company, it’s going to be hard to build it without relationships with vendors and to get to Coca Cola’s size is nearly impossible.

    Now think about yourself as a company in the same fashion. As a “social media expert,” all someone has to know is how to use one or more tools to help a business, themself or someone else.  It’s not very hard to do this because the tools, if used even half-correctly, can benefit anyone.  Thus, there are no barriers to entry and there are no costs associated with someone starting a blog or a Facebook page.  In this way, you become expendable.

    4.  You can’t command a premium salary

    Since social media experts are expendable, people won’t have to pay you a lot of money to get a blog going or their Facebook page up.  Unless you’re famous or have a very lucrative track record of providing enormous value to companies, you won’t get paid much to do this type of work.  There are also no advancement opportunities for you, so your career will be in a stranglehold and it will break you down at some point in the future.  Since the dollar is declining due to inflation, you can’t afford to stay at the same salary your entire less, so being a social media expert can’t be your “finish line” or long-term aspiration.

    5.  It’s impossible to measure your role

    No one has figured out social media ROI yet. A lot of so-called experts say “I got 300 retweets, 100 new Twitter followers, 60 fans on Facebook, 36 blog comments,” but what does that really mean?  It means nothing actually, unless you can convert that into sales or stockholder value.  If you can’t measure, you can’t improve and you can’t deliver on your promise of value.  How would you ever be able to measure the impact of a tweet from an influencer on your marketing program?

    6.  When everyone in the world is a social media expert it loses meaning

    I really sincerely feel that everyone in the world will be forced to learn about social media and use it every day to help build their platform or help market on their companies behalf.  I don’t even understand how some of my friends avoid purchasing their domain name.  It’s really at their own peril and I can predict their career will be impacted as a result.  The term social media expert is already losing meaning because everyone is using it on all of their profiles and blogs and we are so used to seeing it, that we dismiss it.

    avatar

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in eBrand, Personal Branding, Positioning, Social Media
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    58 comments on “6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert
    1. avatar
      EXPERT

      Great post..
      I brand myself here as a Personal eBrand expert – but people dont understand what it means. So I decided to change my title on my business card to Social Media Expert – and now I regret that

    2. avatar
      EXPERT
      Wogan says:

      Worse than “Expert” is “Guru”, imo. Still, the unenlightened fall for it, so it still holds some value for people – even if it’s pure ego.

      As far as I’m concerned, there are no SM experts. There are networking experts and technology experts, but you can’t excel in both, not without compromising on quality.

    3. avatar
      EXPERT

      I strongly oppose this articles.. Lol..

      ——–1. You can’t stand out
      Sort of true.. ;)

      ——-2. What is a social media expert anyways?
      It’s not only social media expert.. s/he suppose to know seo, smm, sem, keyword analysis.. bla blah..

      ———-3. There are no barriers to entry
      true

      ——–4. You can’t command a premium salary
      Who told you ? ;-)
      ——- 5. It’s impossible to measure your role
      Are you kidding ??

      ——-6. When everyone in the world is a social media expert it loses meaning
      Everywhere same scenario… everybody know everything… who knows actually :|

    4. avatar
      EXPERT
      Martín says:

      Nice but not 100% accurate. There is an “expert” for everything. May be when internet was new someone said the same. Iam an expert, just because no one else didn’t how to use it, yet. Today… Social Media is the new thing… and in an organization happens this, who is in charge of social media content about his company is the expert. And that’s his job. So why he can’t be an Expert? Linux is also free and the are a lot of experts in the world.

      A barrier not always means spending money, in Social Media a barrier could be getting more followers or friends, to make your brand known.

      • avatar
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        Dan Schawbel says:

        Martin, but what do you think about “email expert” or “Microsoft Word expert.” What I’m trying to get at is that these are basic skills that everyone should know. It’s not about specialization.

    5. avatar
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      Salazar says:

      I wish you had said how someone who is branding herself a social media expert should be branding herself, and not merely that she shouldn’t be branding herself that way.

    6. avatar
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      Dieter says:

      Dan, I wonder if “Personal Branding Expert” is any better?

      • avatar
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        Dan Schawbel says:

        Dieter, great point. Remember that I note that if you’re a pioneer you have already broken through the clutter and have established yourself. If a lot of people want to be personal branding experts they can now but won’t make nearly as much and wont’ get much publicity and attention.

    7. avatar
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      Jamison says:

      Great post! It says some things I’ve been thinking about lately and a few things I haven’t noticed.

      It’s almost like when you hear someone call themselves a motivational speaker. I have met people who say that. The first thing that comes into my mind is one of those old Chris Farley skits – and the reality is not too far off from it!

      A real social media expert doesn’t have to say they are one. If you’ve really cut the Gordian Knot of social media, then your customers will gladly brand you as an expert – and that travels a lot farther.

    8. avatar
      EXPERT
      Mary H Ruth says:

      Excellent guidance, Dan! I think it’s so true that while some may need expert assistance in understanding and using social media – thus providing paying work for those who offer such services – it’s a short-lived career because it really will not be long before we all know the tricks of SM as well as we know the telephone.

    9. avatar
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      Catherine says:

      Hi Dan –

      I agree with you that social media is a tool that everyone will eventually be using, like a telephone. But I disagree that just because people *should* know how to use the tools, there’s a limited future in being a “social media expert”. Some professionals have branded themselves as “corporate communications experts” for years, teaching employees productive use of simple tools like the phone, emails, and yes, writing and speaking styles. As long as there are people who struggle with effective communication, there will be a demand for expertise in that area, whether the tool is Microsoft Word, email, telephone or social media platform.

    10. avatar
      EXPERT
      Dave Allen says:

      Dan, I’m surprised that you didn’t include Online Community Manager as a position and a very important one at that. I hold that position and consider myself very capable at what I bring to the table for Nemo and its clients. I am considered an expert only when I’m asked to moderate panels and discussions that discuss the Social Web. Social media is just a channel, the social web is the online universe.
      Companies should consider hiring a Community Manager and consider it akin to buying a social web insurance policy. That way they may avoid the fate that Dominos endured or avoid the current eMusic/Sony fiasco.

      • avatar
        EXPERT
        Dan Schawbel says:

        This post has nothing to do with community management Dave.

      • avatar
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        Dave Allen says:

        Dan, sorry I disagree, unless you feel that a Community Manager has no social media experience. Why do companies hire Community Managers? Answer – to provide customer service and communications in social media.

    11. avatar
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      Beth Granter says:

      Hmm… I’m not so sure. Some good points made, but as long as you’re a few steps ahead of the general public, you can claim to be an expert in social media. Even if everybody becomes more familiar with the field and learns as much as I know now, by then, I’ll know a whole lot more, thereby keeping my status and value. Also you can earn decent money doing this, and measurement of ROI will come with time.

    12. avatar
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      Gabriella says:

      Excellent post Dan, I especially like #5.. As a matter of fact We are writing an article on this “ROI” calculator everyone seems to be so smitten with. Things are still evolving and morphing to be an “expert” you have to be a student, no matter what field you tout as your medium.

    13. avatar
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      Ola Rynge says:

      Well, the IMO the Internet is a social institution and such all media on the Internet is social, so what does really a “social media expert” mean. It is as vauge as calling yourself an Internet expert or consultant.

      So I think that it is really a good thing that people call themself a social media expert, cause then I know they have no clue about what makes them unique, and it makes it so much easier for me not to collaborate with them.

    14. avatar
      EXPERT
      Pritesh says:

      Dan:

      Great post and excellent views on Social Media Experts. In last month, I have been in touch with so-called ‘Social Media experts’ and I was wonder what excatly they do. When I asked them about their portfolio or successrate, all they showed me their Twitter followers and number of tweets and re-tweets they have done. I clearly couldn’t understand on how it does help a company or a person. As you said, if you can’t measure, you can’t improve and you can’t deliver on your promise of value.

      I think before we do anything, we just ask a simple question to ourselves: why do we want to be on Facebook or on Twitter or have a personal blog? Is it for personal marketing or just to have your blog to tell hundreds of people?

      If the answer is first, for personal marketing, we have to find out how we can measure our it’s value from results and our efforts. We have to find out if amount of energy, time and work we put down towards maintaining social media is worth to do or not. If it’s just for personal ego or tell to friends about it, it’s not going to help. We may just spend our precious time doing nothing on Internet which could have been spent on other usuful things.

      It’s better to have just one follower who actally helps you than having 1000 followers who does nothing but just spam the world!

      Cheers,
      Pritesh
      http://twitter.com/mehta1p

    15. avatar
      EXPERT

      An excellent article (probably one of the best I’ve read here). I was struck by how dilute the term Social Media Expert is and how quickly it became such. Also kudos to Gabriella for noting the ROI issue – buzzwords don’t produce ROI.

      Social Media is reminding me a lot of the early days of the web (some 15 years ago) where anyone with some HTML experience could call themselves a web developer. At the time it was arguably true such people were web developers, but in a changing market few grew or differentiated themselves, and many fell by the wayside. Social Media expertise is the same way.

    16. avatar
      EXPERT

      I was discussing this very topic with my business partner the other day. Labeling one’s self as a social media expert or ‘guru’ is holds no long term advantage because in addition to the points you mentioned above, you are pigeon holing yourself as a one trick pony. Social Media is simply a tool that can be used among many others to help achieve objectives. It holds little value when standing on its own.

    17. avatar
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      Trace Cohen says:

      I apologize for the previous comment as my browser crashed…

      I do believe that someone can be considered a social media expert as someone like you can be considered a personal branding expert. That’s not my concern though.

      I’m concerned about your 5th point. I spent last week participating in New York’s Internet Week which had a heavy focus on social media. Everyone (so called “experts”) spoke about how they started blogs, created viral media and now even Tweet which is great. But when asked how they measure the effectiveness and the reach of these campaigns, you could hear a pin drop between the stuttering of an answer.

      The most common answer was Google Analytics or “we outsource” when asked. “I got 300 retweets, 100 new Twitter followers, 60 fans on Facebook, 36 blog comments,” is NOT an answer to this question. This is just the potential that you can reach but shows nothing that is measurable.

      Whoever can answer that question can be dubbed “The Social Media Expert.”

    18. avatar
      EXPERT

      Trace – I think you make a good point. If someone can show HOW the use of social media their way pays off, they are the expert.

      I’d still say they need something else to call themselves, since the term “social media expert” is getting diluted.

    19. avatar
      EXPERT
      Tracey says:

      Interesting article, Dan, and I agree. I think that the “no/low barrier to entry” is a general issue in marketing as a whole. As far as measurement goes, I think the only useful measurement would be to tell a story about what kinds of sales or relationships were built through social media, which would most likely necessitate a combination of qualitative and quantitative measurement. But really, the number of tweets, followers, etc. doesn’t matter unless it’s getting your company somewhere.

    20. avatar
      EXPERT

      Great article. I think for marketers and business builders, social media is just one channel and never at the core of any marketing strategy. Also, I would say that at least half the people that I follow on Twitter say something about being a social media expert in their profile so I definitely agree that it has lost its’ appeal a little.

    21. avatar
      EXPERT

      Thank you for this post. I consider myself knowledgeable in social media, considering I’m a recent college graduate who just landed a “real job” that allows me to a) practice social media marketing techniques and b) teach others in my office about social media (marketing, terminology, etc.). I know a lot, yes. Am I an expert? No way.

      I’ve sat down with people who needed consulting on how to get started blogging, tweeting, facebooking and social networking for their business. They say that they never thought they had to “use this stuff” until their work insisted on it. So they ask me because they know I’m more than familiar (compared to them). I don’t charge for these consulting fees because it’s all information one can eventually learn on his or her own. Maybe one day I can have clients and charge for my services, but considering social media practices can be applied to almost any profession, I’d more likely establish credibility in social media after applying it to my work in corporate social responsibility, non-profit management or crisis communication, which I’ve yet to experience given my newbie status in the working world.

      Great post. I hope every “expert” reads this.

    22. avatar
      EXPERT

      Some excellent points! It reminds me of the early days of personal computing, when I was a “guru” to some (and trust me, I wasn’t) just because I knew how to install hardware in early IBM PCs. In particular, it truly amazes me that people don’t jump on the opportunity to own their own name as a domain, if available. I own my own name as a domain, and I still I regret not doing so with just my last name alone years ago when I had the chance; my cousin (a prominent PR professional) beat me to it.

    23. avatar
      EXPERT
      Arwen says:

      I actually will not follow someone who hypes themselves as a social media expert. That and those that auto DM on Twitter. HATE that. My new rule of thumb is that your tweets have to be interesting. Telling me how to get more followers is not interesting. Directing me to your web page ad nauseum? Not interesting. I am on social media to have fun and learn. Bore me? BE GONE. laughing. It’s my own little world so I can keep it however I like it! Intriguing post. Too bad it had to be said.

    24. avatar
      EXPERT
      Luc says:

      Good post.

      People branding themselves as ‘social experts’ is a pet peev of mine. Social media has only been in mainstream media for 5 years or so…. so how can you claim such a thing.

      Just had my new business cards printed with my new title, “Digital strategist evangelist god like figure with really large… feet.”

    25. avatar
      EXPERT
      Rick says:

      Great post. I recently attended the Online Marketing Summit where some very knowledgeable speakers cautioned us to be wary of anyone claiming to be an expert in this space. Here is my take about that on my blog: http://www.marketingwithmoxie.com/blog/2009/5/27/im-an-online-marketing-expert-not.html

    26. avatar
      EXPERT

      Excellent post! I agree, and many very knowledgeable people said much the same thing at a recent Online Marketing Summit I attended. I wrote about it on my blog.

    27. avatar
      EXPERT
      Sarah says:

      When I see someone brand themselves as a social media expert, I think they are one of two things: a laid off PR person trying to stay relevant, or a new college grad with no job offer in hand. Social media is great, but its just one aspect of a communications program. If you don’t know PR, branding, marcom and the rest, you don’t have a shot at a long term career in the corporate world. The only reason you *might* find a gig now is because us old fogeys (as in 30+) are having to learn a few new tricks. But it took me…3 months maybe? To get up to speed on RSS, blogs, wikis, Twitter, Facebook, LinkedIn, SecondLife etc etc in my spare time. Another month or two to build a nice infrastructure for my team. Now I have an admin who manages the updates and campaigns under one of our manager’s direction. The consultant? My 16 yr old niece.

    28. avatar
      EXPERT

      I can’t agree more on your views. I think the expertise here clearly comes in when one can show value to an organization or a group pursuing a common cause. Just being a part of a social networking tool and ensuring that you are active on it doesn’t give you much as it is easily duplicated. With followers and friends ever on the increase, only those who have something unique and substantial to offer can survive to the extent gain something personally from their presence in social media. The time is not far when we all will do network rationalisation exercises to only keep our most valuable connections!

    29. avatar
      EXPERT

      So what would be a better term?

    30. avatar
      EXPERT

      I agree fully, particularly with the ‘no barrier to entry’ idea – I’m an email expert, a telephone expert and a walking through my front door and not falling over expert, and I wouldn’t expect anyone to care. I’d disagree, though, that you need to show results in something to be an expert. I’m a journalist by trade and write a lot about social media and business – one can be an expert commentator in that field without needing a corporate background.

    31. avatar
      EXPERT
      Eric Tsai says:

      I couldn’t agree more Dan, good post.!

      At the end of the day social media is just a tool, it’s like knowing how to use a camera, people don’t care about the tools they want the outcome. Expert of not, it’s subjective anyway, the key is you must be able to fill your own hype, if you are an expert you need the audience to believe in you. I don’t brand myself as a social media expert, I just know how they work.

      Everyone can pick up a camera and take pictures but not everyone can be an expert in photography. Only few get paid to click the button and we call them professional photographers.

    32. avatar
      EXPERT
      Ralph Winn says:

      Fantastic Dan. I appreciate your point (5) on the value of social media.

    33. avatar
      EXPERT

      Yes, ignore the “experts’ because it’s a “social media guru” you’re looking for, no wait, maybe it’s a “ninja” … “sensai”???

      I Love this post but you’re totally wrong about #5. I know MANY people who already generate 80% of their sales through social media. Quite frankly, if you can’t attribute your business results to your SMM effort, you are doing it wrong (probably listening to an “expert”)

    34. avatar
      EXPERT

      This is a such a great post. I was amused at first but then realized that I’ve made some of these mistakes and it wasn’t so funny anymore. I think its important to be who you are – being a social media expert is really not as important as being able to use social media to achieve certain marketing and sales or promotion goals. That is all that matters.

    35. avatar
      EXPERT
      Scott Sharpe says:

      Thank God someone is finally blogging on this. I’m so sick of reading “social media expert” everytime i check out someones twitter page.

      I recently changed my bio to tell ppl how I’m not a social media expert…I get compliments on that too…ppl are shocked.

    36. avatar
      EXPERT

      These are great points and the “no barrier to entry” is particularly true.

      It’s good to remember that “expert” is a relative term. In some groups I’m called a “social media expert” mainly because I’m really enthusiastic, am willing to help others embrace it, and I have a background in marketing – so I can see opportunities in any portal. Other times, I get the title because I’m the only person in the group actually using, and feeling quite comfortable with, multiple social media platforms. It’s all relative….

      Thanks for the post!

      Ana-Marie
      http://www.Twitter.com/CARDcanhelp
      http://www.Twitter.com/MsDuctTape

    37. avatar
      EXPERT

      I kind of agree with this post – I am responsible for my PR agencies digital client work but would never call myself an expert. But as there are new platforms and approaches coming to market each and every day a true ‘expert’ will be able to stay at the forefront of whats hot and whats not and use that knowledge to command that salary

    38. avatar
      EXPERT

      I LOVE this post, but you’re wrong about #5. The only people who haven’t figured out how to measure the R.O.I. of social media are… well, the social media experts. It’s actually easy to do (it takes work, but it’s simple). Just because the majority of self-professed SM gurus doesn’t understand the basic definition of ‘return on investment’ doesn’t mean it can’t be easily framed and calculated. Many of us “non-expert” Social Media peeps with business management backgrounds know how to do it. ;)

    39. avatar
      EXPERT
      Rob says:

      There’s a seventh reason, which is something of a 400 pound gorilla: social media is a near-universal money loser. So what does a “Social Media Expert” really know? What is his expertise in? How to lose gargantuan sums of venture capital? That’s not appealing to ANYONE.

    40. avatar
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      TJAbif says:

      Really good read. I’ve ReTweeted on Twittter. Thanks for shedding some light on this particular topic. Good stuff!.

    41. avatar
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      mark evertz says:

      Dan,
      This is great and so timely given that everybody with a Facebook account is branding themselves (keyword: Themselves) a Social Media Expert.

      I’m going to let any follower, friend or adversary decide whether my opinions or interests provide value. In addition, I’ll share my ass off, validate opinions I agree with and raise an eyebrow on ones I don’t (Rob…seriously, “near universal money loser.” Stay warm under that broad blanket statement.) If that makes me valuable to somebody, cool. If not, equally cool. Until the book idea or new business project comes to mind, I’m just drafting off a ton of really smart people. Thanks for being out there and sharing. Cheers,
      Ev

    42. avatar
      EXPERT
      Rob says:

      It’s definitely a blanket statement, but one that merely reflects a blanket reality. After all, which well-known social media sites/services have ever turned an aggregate profit? (as opposed to an aggregate debt-shrinking quarter or two)

      Friendster: no
      Myspace: no
      Facebook: no
      Twitter: no
      Bebo: no
      LinkedIn: ???
      Etc.

      If even the brightest stars in the sector haven’t found a way to consistently stop the financial hemorrhaging, then it’s fairly clear that a proven method for monetizing social media has yet to be developed. Therefore, what are all of the self-proclaimed “experts” and “consultants” experts in exactly? What practical and quantifiable knowledge do such people possess which contributes to the core reason for the existence of these businesses, profits? Knowing how to generate headlines, traffic and/or large user bases is utterly useless without profits.

    43. avatar
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      mark evertz says:

      Hey Rob…We agree that sites aren’t turning a profit but to loosely say that social media isn’t profitable is just plain wrong. Ask the authors of Groundswell how unprofitable social media is. Ask Chris Brogan how his consulting gigs are going. The sites you mention are mere mechanisms for building your own personal or organizational brand…what you do with them or how profitable they make you is entirely up to you. Just please don’t become one of those guys that tells me how to turn 200,000 tweets into $200,000. I hate that.

      BTW…I don’t make a nickel on any of my stuff and I”m totally OK with that. I do it for the pure release of meeting new people and vetting ideas. That said, if someone reads our interactions here or anyone else and offers me a job based on our dialogue then I’m cool with that too.

      Let Evan Williams worry about the profitability of his own company…let’s you and me worry about how to use his technology to get whatever we need out of it to thrive. I don’t care if that’s money, friends, a stockpile of jokes or whatever makes it worth our collective while.

      I getcha man…I just thing your focal point is too narrow.

      Good luck out there.
      Cheers,
      Mark

    44. avatar
      EXPERT
      RIck L'Amie says:

      Great post Dan. I agree and wrote something similar on my blog. Are there knowledgeable people and companies with cutting edge ideas? Yes. But really, if someone claims to be any kind of expert, or uses words like guru of anything whether it’s a guru of marketing, advertising, sales or any service, be suspicious. That is a label that others should give you after you earn it. Here’s my post: http://www.marketingwithmoxie.com/blog/2009/5/26/im-an-online-marketing-expert-not.html

    45. avatar
      EXPERT
      LaTronBrown says:

      I completely agree with this posting. You hit the nail on the head with the second point. Personally, I believe people are underestimating the definition of an expert. To me an expert is someone who has demonstrated success and can reproduce results in various situations. Its not just simply being able to use the tools. Quite frankly, a large percentage of people our age are using these tools, perhaps not for business; however the usage, boils down to the same thing-“what are you doing?” If that is the case, then most of Gen-Y are Social Media Experts. Now, if people begin calling you an expert because you have given them some type of result that they have been looking for, then basque in your expertness; otherwise, don’t. Check out my blog posting on the “So called Social media Expert”:

      http://latron.wordpress.com/2009/06/08/the-so-called-social-media-expert/

    46. avatar
      EXPERT
      Andrew Davis says:

      Rob – MySpace has made a few billion over the years. FB still makes a substantial amount of money, just in global brand terms, the profit is not that much.

    47. avatar
      EXPERT

      No such thing as a Social Media Expert. Total B.S. What there is an over supply of is Social Media Sheep. All the sheep follow and link to and re-tweet a handful of the popular hoping to fit in. All the little bloggers out there afraid to lead but quite comfortable being some Guru’s little soldier.

    48. avatar
      EXPERT
      mwaters5 says:

      I am not sure I agree with this article either. The title may not be much but I have no problem picking up clients in my circle. Most business want to be in social media but they don’t know how to do it with a strategy that makes money.

      I help business put strategies in place to make money.

      The part I do agree with is that being a social media expert is a whole lot more than setting up a facebook and twitter account. Being a social media expert encompass multiple networks, multiple accounts with a cohesive marketing strategies.

    49. avatar
      EXPERT
      noahcarter says:

      no such word as anyways

    19 Pings/Trackbacks for "6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert"
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    9. […] a passionate discussion about social media experts earlier this week, kicked off by a blog post:  6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert by Dan Schawbel, who describes himself as “the leading personal branding expert for Gen-Y” – […]

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