• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 6 Things You Forget About When Building A Personal Brand

    Thinking of Plan photo from ShutterstockMost professionals know by now that a strong personal brand is the foundation for a successful career.

    Whether you use your personal brand to find jobs, promote your freelance business, or build your professional network, it’s important to create a brand that illustrates your professional experience and personality. Your personal brand can also help you stand out from professionals in your industry and make a name for yourself as an expert.

    While you might understand the basics of personal branding, such as building a blog or connecting with people on LinkedIn, there are a few things you’re forgetting to include. Here are six things people forget about when building a personal brand:

    1. Create a personal mission statement.

    Before you can position yourself as an expert in your field, you need to have a mission for your brand.

    Your personal mission statement defines what you want to accomplish as a professional. Whether you want to become a thought leader or help people reach their dreams, make sure you incorporate your goals into your mission.

    2. Develop a lesson to teach your audience.

    Do you have a unique story to share with your audience? If so, this is your opportunity to shape it into a lesson to teach your audience.

    For example, if you’ve managed to have success breaking into your industry at a young age, share some of your tips with young professionals who are trying to follow your path.

    3. Connect with influencers.

    If you want to become known for your expertise in your industry, connect with influential leaders. By building a network of influential people in your industry, you’ll learn from their success and discover how you can become of value to them.

    4. Create an email list.

    Whether you’re networking with employers or reaching out to professionals in your field, it’s a good idea to create an email list. This list will enable you to keep track of important contacts and know who to contact when you have a question or need advice.

    5. Help others.

    An excellent way to build your personal brand is to help others. You have a variety of skills, knowledge, and relationships you can share with others.

    For example, if you find a job opening that would be perfect for one of your colleagues, share it with them. This gesture shows that you genuinely care about their success.

    6. Ask questions.

    When building a personal brand, it’s essential to ask questions. Ask people for advice. Ask others to tell their story. By asking questions, you’re able to learn more about your field and gain valuable lessons from your networks.

    What are some other things people should remember to include when building a personal brand?

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    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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    Posted in Personal Branding, Skill Development, Workplace Success
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