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  • 6 Ways to Expand Your Personal Brand Beyond LinkedIn

    LinkedIn photo from Shutterstock“If you want to land a job, you need to be on LinkedIn. Period!”

    How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news.

    Although LinkedIn is an amazing tool for your job search, it’s also important to remember that LinkedIn is just a tool. While it can help you find jobs, connect with recruiters, and build a personal brand, it’s not meant to be your only resource for creating an online presence during your job search.

    If you’ve focused solely on LinkedIn to create a name for yourself online, it’s time to utilize other resources. Here are seven ways to expand your personal brand beyond LinkedIn:

    1. Create an online portfolio.

    While LinkedIn gives you the tools to upload your resume and pieces from your portfolio, it’s also important to supplement your profile with your personal online portfolio.

    Use a platform such as Weebly, WordPress, or Blogspot to create an online portfolio where you can showcase your work and even blog about your experience. This way, you’ll have another tool to build your personal brand.

    2. Engage on other social media platforms.

    Regardless of how social media savvy you are, take advantage of the variety of social media platforms available for your job search. For example, use Twitter to connect with professionals in your field and answer industry specific questions on Quora. These activities will help you expand your network and contribute to industry conversations online.

    3. Become a speaker at industry events.

    A terrific way to build your personal brand offline is to become a speaker at an industry event. Whether you’re speaking on a panel or have the opportunity to give a 30 minute presentation at a conference, this is an excellent way to get your name in front of the movers and shakers of your industry.

    4. Host workshops.

    Another great way to build your personal brand is to host a workshop. This workshop is your opportunity to share your expertise and help professionals in your industry.

    For example, if you’re a marketing professional, host a workshop on how to use social media to increase sales. This enables to share your knowledge and build your brand at the same time.

    5. Create a Twitter chat.

    Twitter chats are a great way to connect with industry professionals and build relationships online. If you have a unique idea to discuss in your industry, reach out to a few of your colleagues to participate in the chat.

    It’s fairly simple to launch your own Twitter chat. First, select a topic and determine your audience. Next, schedule a date and time that generally works for most professionals (ideally around lunch time or late evening hours). Once you have the logistics figured out for your chat, start building buzz on Twitter and invite your friends and colleagues to join.

    6. Blog about industry news.

    To help you build your brand as an industry expert, blog about industry news and trends. Not only will this establish credibility for your brand, but you will also inform those who are interested in learning more about your industry.

    Here’s a secret tip for those of you serious about industry blogging: Publish your content on LinkedIn. LinkedIn has now enabled users to become content creators on its platform. This will enable you to reach the right audience and build your network.

    These are just a few of the many things you can build your personal brand outside of LinkedIn. By following these tips, you’ll have the opportunity to meet new professionals and discover more ways to advance your career.

    How have you expanded your personal brand beyond LinkedIn?

    Denys Prykhodov / Shutterstock.com

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    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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