I won’t even bother with the typical exercise goals – I’ll start with the goals that are easier for me to accomplish in 2012 in the social media realm. I’ll bet you may want to take a few of these for yourself too.
1. Clean out the quiet people on Twitter.
If they haven’t said anything in 21 days, they’re just listening. I respect that, but I’m here to have conversations. Quality of audience, not quantity. I would actually unfollow more than that but you have to allow that people do go on vacation for a week or two and want to completely disconnect from electronic contact during that time.
2. Do less searching and do more Stumbling.
StumbleUpon is a terrific resource for content ideas and inspiration. You get things within your area of interest, but you discover topics that surprise you at the same time.
3. Focus more on the metrics that matter.
In addition to the metrics of social media that have meaning, there are some glossy metrics that I find myself wrapped up in. The standard ones, really. I’m going to push myself harder to dig deep and not get distracted by the fluffy metrics that sound good but matter less.
4. Watch 1 TED video per day.
Not all from my industry either. We can spare 18 minutes to feel inspired. Pretty much all the TED videos do that for me.
5. Look at social influence scores far less.
I’m not terribly proud to look at my Klout, Kred, PeerIndex as much as I do. I don’t plan on dropping them yet, but I also know they aren’t why my clients make decisions on my services. And they never sum up the kind of person I am in my real world interactions. Planning on taking them with less than a grain of salt.
6. View at least 3 SlideShare presentations per week.
This is probably the most useful form of content I have ever gleaned insight from. I am thankful for the people who believe in sharing their knowledge on SlideShare and will try to return the favor by sharing my own.
7. Remember that social media isn’t everything.
It matters and it’s wonderful. I won’t let anyone tell me otherwise. But I have formed relationships this year with people in business networking settings that have proven to be abundantly fulfilling as well. Not to mention a few speaking engagements. To neglect that and be cooped up in an office online all the time would have been such a missed opportunity. So I plan on getting out there even more in 2012.
Got any you want to add? Let’s hear ‘em. I’d like to add to this list with a few ideas from you.
Dan Gershenson is a Chicago-based consultant focused on brand strategy and content marketing. Dan has guided a variety of CEOs and Marketing Directors at small to medium-sized companies, providing hundreds of strategic plans to help businesses identify their best niches and areas of opportunity. Dan blogs on Chicago Brander, mentors advertising students and cheers relentlessly for the Chicago Bears. Dan graduated from Drake University with a degree in Advertising.