To many, Apple is more than just a company – it’s an institution. I’m not a 100% Apple product consumer, but I’ve sipped some of the Kool-Aid. I’ve always admired the company for it’s innovative thinking, and finally took some time to think about some of the elements of the company that make it so successful:
Identify unmet needs
Apple has invented many of the most infamous industry-changing products over the last few decades – many of which satisfied a need among consumers that did not even exist yet. Case in point, the iPad. I once worked with someone who said that their strategy for success was finding a way to automate or eliminate the need for his job in order to get a better one. Either way, looking outside of the box means being a partner to your company and finding new ways for improvement and innovation.
Beat expectations
Apple products, like most products, have their faults; however, they consistently beat industry and analyst sales expectations. There’s nothing better you can do for your brand than to beat expectations.
Fix mistakes
As of late Apple has been a little slow to manage product controversy. The company is typically very good at making improvements in its product line to meet consumer demand and listen to consumer feedback – a good idea for everyone.
Be innovative
Apple = Innovation. They’re innovators and they’ve made billions. That’s not going to happen to everyone, of course, but being innovative in any context is going to benefit your performance and your brand.
Try new things
Take risks. Make sure you do your research and take calculated risks, but you want to be in the business of always thinking forward – no matter what your pace.
Author:
David Trahan is a Strategist at leading social marketing agency Mr Youth in New York, which was named one of the Top 10 Most Innovative Marketing Companies in the World by Fast Company Magazine. At Mr Youth David works with Fortune 500 companies to create innovative marketing and business strategies to reach modern consumers, or as he has learned to call them, Consumer 2.0. He previously held positions with the Ad Council, Goldman Sachs and the Federal Reserve. David currently serves on the AD Club of New York Young Professionals Steering Committee and is an Alumni Mentor to undergraduate students at Pace University. David prides himself by living his life with one mantra, “Everything happens for a reason, but you’re the one who makes it happen”. Connect with him on LinkedIn and Twitter or read his blog posts at GrownUpThinking.
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