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  • A Quick Way To Measure Your Personal Brand Using Twitter Lists

    Use Twitter Lists to see how people are branding you on Twitter. Are the results what you expect?

    A simple branding test

    One of the nice things about personal branding is the ease of verifying your efforts- just ask people in your target audience what comes to mind when they think of you:2384656420_f66ea56306

    • If their answers match up with your personal branding, good job! Keep doing what you’re doing and look for ways to reach more people.
    • If their answers don’t match your personal branding, try to understand why so you can decide what action to take.

    Is this really necessary? What if this information is already available, current and can be found in an instant?

    How Twitter Lists makes this test even simpler

    In her writeup about Twitter Lists here on The Personal Branding Blog  a few days ago, Heather Huhman gave you some useful tips about how to use Twitter Lists for personal branding.twitlist

    One thing Heather said is “If you can get yourself on the right lists, the effort will go a long way toward building your follower base and your brand.” Which is true, if the right lists are ones that match your personal brand.

    How can you tell?

    One way you can tell is to see which Lists are following you by visiting your Twitter Lists page and browsing who Listed you and on which List. Unless you’re just starting out in your branding efforts – in which case you probably won’t be on many relevant Lists yet anyway – you’ll probably be able to recognize the “right Lists” at a glance.

    However, the Twitter Lists page only shows 20 Lists at a time so it can be time-consuming to get a really good idea of how people are Listing you.

    Good thing there’s a better way.

    The List Tags tool

    The swissmiss design blog – one of my favorites – was where I discovered MustExist’s List Tags tool, one of the Twitter Lists tools I mentioned in my How To Best Use Twitter Lists article.

    According to the homepage:

    “When people add you to Twitter lists, they tag you.

    May be you are on “Cool Peeps I Know”, “Uber-Geeks”, or “Marketing Aces”
    …or, may be, you somehow ended up on someone’s “People to Avoid”.

    What do Twitter lists say about you? Enter your Twitter username and find out. Look up others too!”

    List Tags then takes your username, compares all the Lists following you and generates a tag cloud with the results, where the more frequent terms appear larger than others:jshare

    • If the larger tags are words you use to brand yourself – congratulations, personal branding success!
    • If the larger tags include words unrelated to your personal brand- you still have brand-building work to do. That said, by understanding where the unrelated tags came from, you’ll get an idea of the actions you need to take.

    Finally- if you’re just starting out in your branding efforts and only have a few Twitter Lists following you, don’t expect much from this test. As you can imagine, the more Lists following you, the better the results will be as more people will have “voted”.

    Try MustExist’s List Tags tool now- are you surprised by the results?

    Author:

    Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

    avatar

    Jacob Share is the founder and SVP of Share Select Media, a company focused on empowering quality bloggers and blogs such as Group Writing Projects, The Original Home of Group Writing Projects. His JobMob blog has attracted over a million page views last year alone. He grew up between Canada, France and Israel where he had his first Internet experience in 1994 and was hooked. Since then he’s enjoyed playing a part in growing the Web as a manager-developer and project manager at Amazon.com and other e-commerce companies before starting up his own venture.

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    Posted in eBrand, Personal Branding, Social Media
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    3 comments on “A Quick Way To Measure Your Personal Brand Using Twitter Lists
    1. avatar
      EXPERT

      That is interesting, will definitely check out that application. Thanks!

    2. avatar
      EXPERT
      Amy B says:

      Very useful, detailed info on the twitter lists. It’s such a new feature that I know I (and many others) am not using it to its full potential. This is also a great motivation to revisit personal branding efforts, which is something many of us neglect to do on a regular basis.

    3. avatar
      EXPERT
      Courtenay says:

      One thing I’ve learned about lists is that they reveal who your target markets are. Unfortunately, you can’t control which lists you get on. It is purely decided by your followers. The content you provide on your blog or website, though, will help move you onto the right lists.

      Great article. thought-provoking.

    3 Pings/Trackbacks for "A Quick Way To Measure Your Personal Brand Using Twitter Lists"
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