Be relentless. Be resilient. Be able to repair.

Be ready to play hurt. Play tired. Play even with despair.

Everything can change in one moment.

Every thing passes. Every thing that is good and every thing that is bad does not last.

What have we learned from the latest terror campaign acted out on Paris and Nigeria? What have we learned from Boko Haram and other followers of religious or political texts that preach the elimination of anyone who does not follow those “teachings?” What have we learned from Iraq, Afghanistan, Cuba, Russia, the US and every other territory on the planet?

What have we learned that is so valuable that it should inform the way you live and work, and the way you express your personal brand?

We have learned not to be afraid. Being afraid makes you a resident of a permanent state of instability and some would say its neighbor: insanity. Afraid is not a place where you can reside if you believe that your freedom to make decisions for yourself is the best way to live. If you are among my tribe of intentional personal branders, you believe that freedom opens all doors and all possibilities. Of course that includes the best and the worst of times.

Although you may be in a heightened state of grief right now, in fact no place is absolutely safe nor has it been at any time. We have learned there is no safety if you shelter in place. If you try to remain quiet with the door shut.

We have learned if you are armed with a pencil, with the talent of a cartoonist and the intellectual capacity of a pundit, you are not safe. That if you shop in a market, you are not safe. We have even learned that a young girl may come into a town square, probably unknowingly carrying a bomb that kills and injures as many people as possible.

The actions of states or individuals can result in such tragedy. You cannot actually hold all the possibilities in your brain and stay calm. That does not mean you should look away from the truth, or act in spite of, or in any way fail to acknowledge it.

You should just take in what you can, when you can. Then do your best to live the best life you can. Remember to kiss the ones you love good-bye or tell them that you love them before you get off the phone or text. Support strangers in times of grief and in times of celebration, and do not be surprised that those occur quite close to each other.

We are mourning and celebrating. We are in despair and yet our faith in humanity has deepened.

Je vous suis. Nous sommes une.