• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • The Pipeline Model Experience

    The sales pipeline model dictates that not everything works out as we hope. Some people can manage where they are, while others seek out a new direction. Remaining in place or moving to the next opportunity does not necessarily indicate that one path is better than the other. However, it is the attitude toward the current versus the new road that counts most.

    Being content to remain miserable is the worst approach of all.

    Monday, Monday

    How would you describe your frame of mind on Monday morning? Do you look forward to work or do you dread another very long week? If the latter, what may you do to change that thought? Most likely if you aren’t happy when Monday arrives, it’s time to consider an alternative plan. Making the most of a new course of action will do best by mirroring the sales funnel.

    Model the Sales Funnel

    It’s a shock for new sales representatives to have to predict the total amount of sales they will bring in for the company beginning with their first month of employment. Sales are unpredictable due to a wide variety of circumstances. Therefore not everything in the pipeline of possibility will make it through. On average, only about 25% of opportunities flow through the funnel to become an actual sale. To remain employed, the professionals strive to maintain an overflowing sales funnel. A variety of possibility is dumped into the pipeline serving as an experiment to see which works best.

    The Stay or Leave Funnel

    Making a switch in a career is a big deal because it affects multiple areas of your life. So the question becomes, what may you add to your current repertoire to make staying more appealing? Sometimes one simple change will ignite enthusiasm and motivation to continue. And when you can continually add new ideas, then you will likely have a long-term career ahead.

    Should you feel it’s time to change employment or try your hand at entrepreneurship, it will be wise to come to terms with the exact pieces you wish to avoid in the future. As you list these out, the next step is to write a list for what you must have in your next endeavor. View everything in-between as negotiable items.

    Once you are clear on what you want, the next step is to begin filling your pipeline of possibilities. Examine each to make the determination which best fulfills the majority of your expectations. Experiment with creative ideas to be certain you do not miss something exciting. The motto, “leave no rock unturned” applies in this case.

    Continue adding to the pipeline as you have investigative meetings and interviews. The education contained in the conversations will lead you to an improved path. As others see you continually working to improve circumstances, they will come to admire the strength found in your personal brand.

    The proof of whether you have found a better road will be in how you greet your forthcoming Monday mornings. Should you awake early to get started in your new endeavor, you know your decision was a wise one! Following these guidelines will lead you to the Smooth Sale!

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    Posted in Career Development, Success Strategies

    Everything You Need to Know About Suing Your Employer

    Deciding to sue your employer is never easy, but it is sometimes necessary. If you’ve experienced harassment, discrimination, wrongful termination or a workplace injury, sometimes your only recourse is legal action.

    But filing a lawsuit against your employer can be complicated. Before you begin filing anything, consider the commitment and expectations that come with suing someone.

    Let’s look at a few of the details you should consider before you file a lawsuit against your employer.

    When a Lawsuit Is Appropriate

    Lawsuits should be saved for the most egregious acts — you can’t rightfully sue your employer every time you’re unhappy with your job. But that doesn’t mean there aren’t some circumstances when a lawsuit is appropriate. Here are a few situations where you may want to consider taking legal action against your employer.

    You’ve Faced Discrimination.

    Under the Civil Rights Act and the American Disabilities Act, it is illegal for an employer to discriminate against an employee or applicant based on race, gender, sex, ethnicity, religion or disability. If an employer discriminates against you, this could be a situation where a lawsuit is warranted.

    You’ve Suffered Harassment.

    The most frequently talked about form of harassment in a workplace is sexual harassment, although there are other kinds. Harassment does not need to come from the employer for you to sue. If you’re being harassed by a coworker, client or supervisor, and your employer doesn’t address the issue, a lawsuit may change those workplace dynamics.

    You’ve Been Wrongfully Terminated.

    Wrongful termination happens when an employer unethically lets an employee go for a reason unrelated to their performance or the state of the company. Wrongful termination may happen if the manager is looking to retaliate against the employer or as an act of discrimination. While wrongful termination can be difficult to prove, employees who can state their case may sue.

    You’ve Sustained a Workplace Injury.

    While we often think of workplace injuries only happening in dangerous jobs like construction work, they can happen just about anywhere. In most cases, workplace injuries are covered under workers’ compensation.

    However, there are some situations where an employee would be able to sue an employer over a workplace injury that isn’t covered under workers’ compensation. Those situations include third party negligence, toxic substance, defective products or intentional accidents caused by the employer.

    Employees might sue if they’re injured on the job and the employer does not have a workers’ compensation plan or the plan inadequately covers the financial burden.

    Starting a Lawsuit Against Your Employer

    If you believe you have a case against your employer, there are a few crucial steps you should take to ensure the process goes smoothly.

    If you’ve been discriminated against, harassed, wrongfully terminated or injured on the job, reach out to an attorney to see if you have a case. Because qualified attorneys deal with similar cases day in and day out, they can help you determine the strength of your case before you let your employer know you may be suing them.

    Talking with an attorney first, especially through a free consultation, allows you to understand whether a lawsuit would be justified. If a lawyer lets you know early on that you don’t have a case, you don’t need to waste time and energy collecting evidence or trying to negotiate with your employer.

    Next, talk with your employer to see if you’re able to resolve the situation without legal help. In many cases, your employer will want to resolve the problem without public attention or high legal fees. Schedule a meeting with your boss or supervisor to discuss your issue and see if they’re willing to come to an agreement.

    While you’re speaking with attorneys or your employer, begin documenting evidence related to your situation. A solid foundation of evidence can be helpful if you should ever need to go to court. Take pictures, save emails or messages and make notes related to any day-to-day encounters with potentially illegal behavior.

    Begin talking with other employees who may have experienced similar behaviors or have witnessed it happening to you. Ask them if they would be willing to speak with your attorney about their own experiences.

    Finally, decide whether you’d like to pursue legal action. If you decide to follow through with the case, your attorney can help you gather the rest of the information you need and file the appropriate paperwork.

    Find Outside Help

    Don’t suffer in a job where you are mistreated. When you’ve done all you can do to protect yourself against improper workplace situations, the law can offer job protection and fair compensation for your suffering.

    An employer can’t legally fire you for seeking help against unethical or illegal practices. While there are many different laws protecting employees, it’s important you understand your rights and what you can do if they are jeopardized. If you ever feel like you’ve encountered illegal or unethical behavior while at work, know the law offers recourse for you.

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    Posted in Career Resources

    9 Ways to Improve Your Brand’s Search Results

    What’s a simple but effective way to take control of the search results of my name?

     The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

     

    1. Register Your Domain Name

    Register your domain name, then start blogging. You don’t have to write every day or even every week. Just keep updating it with fresh content bi-weekly or monthly. Use plenty of images and fill out the alt text. Pretty soon, you should be ranking for your name.   – Ismael WrixenFE International 

    2. Create a Personal PR Strategy

    Investing just a few hours a month in exploring PR opportunities through HARO, local press or guest blogging can pay off in dividends for your personal search rankings. By authoring or getting media coverage from larger publications with an already established ranking in Google, you better your chances of filling up page one with content that you want.   – Ross BeyelerGrowth Spark 

    3. Consider a Wikipedia page

    It’s not too difficult to learn how Wikipedia works, and if you don’t have time to do that, it’s fairly inexpensive to pay a consultant to develop a page for you. I have found that my page consistently ranks at the top of search results, and it offers an immediate positive impression, as well as helpful branding information for potential customers who are searching my name.   – Alexandra LevitPeopleResults 

    4. Use Online Tools to Link Your Blog and Social Media

    Two key steps: Make sure you have active accounts on leading social media networks, and publish and publicize high-quality content that attracts links and shares. If you’re publishing on a blog, be sure to share to your social media accounts and use Schema.orgOpen Graph on Facebook and Twitter Cards to link the blog to your social media presence.   – Vik PatelFuture Hosting 

    5. Be Consistent and Patient

    Once you’ve established a presence in the digital spaces that make sense for you, create a link structure between these different platforms to share authority. Most importantly, stay consistent in updating all of them with strategic activity in regular intervals over time. Consistency is key in growing a readership and proving to Google your properties should be ranked as highly as possible.   – Ryan WilsonFiveFifty 

    6. Create a Fan Page on Facebook

    If there are people who share your name, but don’t reflect your professionalism, create a Facebook fan page to “bump” them out of the search engine results. You can also use your fan page to post articles and links that best reflect your successes and personal interests. Also, those who search for your full name will most likely find your fan page within the first 10 search results.   – Reuben YonatanGetVoIP 

    7. Refresh Your Website Content

    Add new landing pages and refresh existing website content so you can change your rank in the search results. Create micro-sites or a blog if you don’t have these already to give your name more attention that can also help in the rankings.   – Drew HendricksButtercup 

    8. Create Multiple Social Media Profiles

    Social media profiles like Instagram, Twitter and Facebook all rank high in the search results for your name because of the authority each have. Even if you have no interest in using a platform like Instagram, complete the profile anyway, as it gives you another position on page one of the search results. Use Facebook, Instagram, Twitter, YouTube and Pinterest to dominate the first page.   – Jonathan LongSexy Smile Kit 

    9. Name Your Profile Images Correctly

    Create social media accounts for yourself and upload an image. Make sure that the image file is named using your full name. Create profiles on sites like AngelListCrunchbase and Meetup. Always use your full name, and upload an image to profiles.   – Abhilash PatelRecovery Brands

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    Posted in Personal Branding

    Tenacity Wins Every Time

    If you are willing to consistently persevere, no person, outside force, current circumstance, or future obstacle can keep you from your destiny. If that means following up with some opportunity 4 times or 14, you need to do it. Now, you also need not be tedious, irritating, or bothersome, but you can be creative. Experts in skill development say it takes 10,000 hours of practice in a specific area to truly be good. Now that’s a lot of determination!

    The truth is that persistence and drive override skill. When people say “no,” it’s a “no” for now. It doesn’t mean you can’t or shouldn’t come back with a new approach. One CEO told me, “I always give ‘no’ as the first answer, and only if they don’t give up but have the confidence to persist and come back at me will I believe their conviction.”

    Being a self-starter is the same as being the last to quit, give up, give in, and sign off. Nothing ever happens unless one initiates and keeps trying what was started—with creativity that comes from continuous learning to give you new ideas and approaches.

    There will always be endless reasons to cave in “this one time” because you are tired, sick, mad, put down, challenged, threatened, beaten, or bullied—or whatever other reason you give yourself. Stick to it. Don’t give up, walk away, or abdicate your promise to yourself.


    In our new book from McGraw-Hill, The Leadership Mind Switch, my co-author and I write about the requirement of tenacity as a leader.  Pre-order on Amazon.com.

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    Posted in Personal Branding

    Do Personality Tests Lead to Better Hiring Decisions?

    It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I.

    Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization.

    Due to its importance, predicting the future success of an applicant is a difficult, high-stakes game. Therefore, it’s only natural that companies turn to psychological assessment tests in the hopes of improving the accuracy and validity of their recruitment processes.

    That begs the question: do personality exams prevent bias in recruiting and ultimately assist companies in choosing the most viable candidates? The answer is not a simple yes or no.

    Understanding Weaknesses

    It’s not an exact science. Tests are not always right. While there are benefits to incorporating behavioral and personality-based assessments in the executive recruitment process, they are far from fool-proof. In many instances, variables such as the ones below will present hurdles for the hiring manager.

    • Such tests may be able to detect global personality traits of individuals, their strengths and weaknesses, but will not be a good predictor of who will do well in a certain work environment. For example, extroverts and introverts may become equally good salespeople, using different strengths and skills to succeed. For example, an introvert may be a very good listener and use this talent to better understand his/her client.
    • Another problem is that individuals can “fake” the answers, providing the answers they think the employer is looking for (e.g., if an “extrovert” is considered a better for for a sales position, then the candidate will answer accordingly, irrespective of their “true” personality).

    Where the Tests Prove Helpful

    Despite not being perfect, studies have shown certain types of tests to provide valuable insight into an applicant’s ability to problem solve, reason and ultimately succeed in a position.

    Even though they disagree as to the extent of accuracy, most experts do agree that cognitive ability tests (in which an applicant’s capacity to mentally process, comprehend and manipulate information is measured) tend to be the most accurate success predictor when compared to other types of pre-employment tests.

    However, in order to benefit from a pre-employment assessment to the fullest extent, there must be an understanding that exams do not always accurately factor in certain variables important to success:

    • Current Competitive Advantage of the Company’s Product / Service
    • Positivity and Optimism Around the Office (i.e., cultural attitude)
    • Autonomy Given
    • Resources Provided for the Applicant to be Successful.
    • Management Dedication and Style

    Moreover, companies must supplement the test with a structured interview process. This means all candidates are asked the same questions making it easier for interviewers to score candidate responses and draw comparisons across applicants.

    Additionally, it must be predetermined what weight is going to be given to the results of the test. In twelve years of recruiting, we have numerous times seen great performers score lower on screening exams than those who have not worked out in a given role.

    Therefore, unless an applicant score comes out dismal, tests are best utilized as a supplemental measure rather than an ultimate decision maker.

    In the End

    While not perfect, pre-screening tests can hold merit. Though, they must be used correctly.

    Above all, benefiting from implementation requires an understanding of where the results fit in to the overall assessment of a candidate as test inaccuracies can weed out high performers on the job if given too much weight. However, despite some imperfections, hiring managers do benefit by combining a relevant test as a supplemental assessment variable.

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    Posted in Employer Branding, Job Search, Success Strategies, Workplace Success

    The Importance of a Good Web Hosting Service for Your Brand

    Choosing a reputable website hosting company for your brand is the beginning to attracting more subscribers. The goal is to provide them with the best experience possible, and to rank higher in the search engines.

    What type of host has the best service at a price you can afford? There are quite a few companies out there who offer both dedicated and shared hosting packages. In order to choose the right one your business should first assess your needs, audience, and the reputation of the provider.

    A good company will offer features that are included in the package such as WordPress installation. Whether you are starting from scratch or getting your website ready for a re-haul there are a few key things to consider when choosing the right one for your brand.

    Improve the Quality of Your Website with the Right Host Provider

    Here are several steps you can take when finding the right business:

    • Speed and loading times – If your website takes too long to load you could lose valuable visitors. It’s important not only to know the reputation of the web hosting service, but also how fast their server is. This includes the capacity that it can handle — take a look at other customer reviews to find out what their experiences have been.
    • Unlimited bandwidth – When choosing a dedicated server it’s important that your brand has access to unlimited bandwidth along with no limits on data transfer and disk usage. This is especially good to consider if you are planning on having multiple clients on your server.
    • Good security – With new malware and security attacks taking place daily your business will need to ensure that the host provider has the latest encryption available. This means they must include a Secure Sockets Layer, which protects private data of the users.
    • New versus older companies – The latest and cheapest company may be tempting to sign up with — but this could cost you more in the long run. Find out the different packages that are being offered, any price increases over time, and what others are paying. A more established company may be a bit higher than you would like, but what they may have to offer can far out way the costs.

    Attracting more website visitors for your personal brand starts with a good web hosting provider. As you take a look at the different options and conduct research you will discover exactly who is the right fit for your business. Signing a maximum of two years to start is the best way to test out a new service — you can always extend the package down the road.

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    Posted in Personal Branding

    The Gig Economy and The Rise of the Uber-Specialists

    Does the gig economy encourage the rise of the Uber Specialist?

    Where Uber Specialist means a person with deep and specific skills.

    Note: This has NOTHING to do with the car service.

    Effectively this is the market and model for independent consultants since the dawn of time. Where someone has a unique skill that people are willing to pay for.

    Simple. That’s consulting 101.

    What about generalists? We’ll come back to this.

    The Gig Economy encourages and enables people from all walks of life to take their skills and put them on the open market.

    For example, in business:

    • If you want somebody to clean up your audio files you can find that online.
    • If you want someone to help you proofread a technical document you can find them online too.
    • If you want someone to help you with almost any task you can find that skill somewhere online and/or in your town.

    Although the points above are specific tasks there are other skills that are more general generic in nature. There is nothing wrong with being a generalist in this sense. However, it is likely that generalists will be limited in what they can charge for their services.

    Back to the question from the title of this post:

    Does the gig economy encourage the rise of the Uber Specialist?

    The lead to two questions:

    1. Does this mean everyone’s specialties can be a skill that can be sold into the gig economy?
    2. Same question for general skills?

    I think the answer to both is yes.

    What do you think?

    Assuming we agree:

    • What does this mean?
    • What do you need to do in order to expose your specialties?
    • How can you get paid for your specialties? For your general skills?

    Ultimately it’s about making a living and perhaps a life. So, the biggest question is:

    • How do you set the value of your skills?
    • How do you determine the worth of your offerings?

    This is an age old question and one that will also confound The Gig Economy.

    Ultimately you’ll charge what the market will bear. That’s capitalism.

    You’ll find that, just as consultants have for millennia, that you will adjust your prices and you will make trade offs to secure business and to continue doing business with people you like – while firing others by pricing them out.

    The Use of Fractionals

    If you have skills … and EVERYONE does … you should be thinking about becoming a specialist. Even considering taking fractions of your specialization and putting those skills on the market. This is where I believe companies and people of all ages will begin to realize the value of their hard earned skills. It’s why I wrote:

    Why Millennials Will Be Hiring Fractionals

    Think about taking your specialized learning … no matter how arcane … and considering putting your skills on the market. More so than a general skill, but by specializing you can charge a premium. And, you can do so on terms that work for your life and your work-life balance.

    There is nothing wrong with being a generalist, but the risk you run is that everyone else can co-opt that generic skill too easily.

    By focusing on your specialized skills you will stand out in your career and perhaps you create a whole new market segment.

    Back to the question — Does the gig economy encourage the rise of the Uber Specialist?

    I think the answer is an unequivocal yes. The market is already moving in this direction. Companies are realizing they can find the skills they need in Fractional Forms. People are realizing they can use their Uber-Specialized skills to create additional income streams. alternative ways to share what they know, and rewarding ways to give back.

    So … What’s your specialized skill?

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    Posted in Career Development, Personal Branding, Success Strategies

    Seemingly Moving Backward Has Reward

    The worst direction is not to be moving at all but instead, standing still. Avoiding action while providing excuses brings about one’s worst nightmare. Standing still provides the feeling of being in quicksand because everything around us changes so quickly. One feels as if they are drowning in a sea of uncertainty.

    The person seeking best practices and new thought is the one who moves forward.

    For example, in today’s business world many have no interest in figuring out how to socially interact and sell. The idea is nonsense, or at least, that’s the excuse. Another example is that of new software, and associated apps add a burden of educating oneself to embrace it all. Those who don’t take the time to self-educate will find themselves in the quicksand disappearance act.

    Another drowning example may arrive in the form of the moment of truth. Those who refuse to admit anything might be wrong with the delivery of services will have clients making the determination of finding another supplier.

    Problem Solve

    The proper approach for addressing something that did not complete as promised is to say, “I’m sorry” or “I’ll fix it right now.” Telling people, you are busier than ever compounds the difficult situation.

    One flaw, when it comes to resolving issues, is for some to cover up their error with technical verbiage. Compounding the error, they try to impress the client with all they know. The customer isn’t interested in one’s knowledge; they are most concerned with attention to fixing the problem.

    The more successful strategy is to speak with everyone as an equal. Each person has something unique to share. As the conversation develops with a collaborative mindset, it becomes far more productive. Problems are resolved far more quickly this way, and new insights provide ideas for additional services.

    When mishaps occur, use these steps to retain a happy clientele: Notify ahead of time that there will be a delay, and apologize. Provide truthful reasons why the postponement will take place. Ask for an extended timeline with a commitment that you will be punctual.

    The next time a test arises for fixing a problem, observe your performance and how well it is received. Use this as ground zero for moving forward more quickly.

    Those who do find success are the people who do not allow the experience of moving backward to become showstoppers. It is true that moving back arises from errors. With the right mindset, the mistakes allow one to recognize where improvement is needed. Downtime allows one to focus on new plans and implement the better elements for moving forward. One excellent result is that of building a reputable personal brand in the process.

    Sales Tips

    1. Listen to all commentary.
    2. Be willing to learn from all feedback.
    3. Make improvement where needed.
    4. Be open to new ideas.
    5. Treat everyone as equals.
    6. Explain your industry specific verbiage for clear understanding.
    7. Ask others to clarify the meaning of their jargon.
    8. View each conversation as a collaborative effort.
    9. Should someone speak down to you, seek an improved match.
    10. Celebrate Success!

    Following these guidelines will lead you to the Smooth Sale!

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    Posted in entrepreneurship, Success Strategies

    Buying vs. Leasing Your Tech: Everything You Need to Know

    Staying up to date with the new forms of technology can be expensive and overwhelming. If you’re a small-business owner or entrepreneur, it may not be in your budget to purchase new tech every couple of years. This can leave you wondering if it makes more sense for you to buy or lease your equipment.

    Both buying and leasing tech have their own unique benefits and drawbacks. What is right for you and your company will depend on what you’re looking for. Let’s examine some situations when you may want to consider buying, when you may want to consider leasing and what you need to know to make an informed decision.

    What You Need to Know About Buying Your Tech

    When you purchase your technology equipment, it’s yours. You don’t need to worry about making additional payments each month or complying with the rental company’s rules and regulations for making repairs. When you’re done with the tech, you can resell it, repurpose it or even give it away. What you choose to do with the equipment is up to you.

    Purchasing your equipment also is a deductible expense. You can deduct the full expense of your equipment to save money on taxes. This can make the decision to buy rather than lease much more enticing.

    Unfortunately, buying does have some downsides. Because you are the owner of the equipment, you’re stuck with it even once it becomes outdated. If you don’t have the funds to purchase a newer version, you may need to deal with older computers, phones or other tech — which may hamper your productivity.

    Buying can also be difficult for new businesses just starting out. When you’re trying to get off the ground, you likely have a lot of other expenses you need to consider. Trying to purchase all new tech can be overwhelming or simply out of the question.

    What You Need to Know About Leasing Your Tech

    Leasing can be a better option for some companies and situations, but not all. When you first lease a product, you only need to pay a small fraction of what the tech is worth. This means you can get top-of-the-line technology for a set price each month — making you more competitive in your industry.

    Leasing or renting equipment also provides you with the tech you need for a short period of time. If you do not need a piece of equipment for day-to-day business operations, such as high-tech videoconferencing equipment, leasing can allow you to get what you need for a small chunk of the price.

    When you enter into a lease agreement, you also know how much money you’ll need to pay each month. Because the monthly payment amount is predetermined during the initial agreement, you won’t be caught off guard with high repair or maintenance payments you didn’t expect. Typically, the price of repairs is worked into your loan terms.

    However, this also means you’ll end up paying more in the long run. A lease isn’t set up the same way a payment plan is. Traditionally, the total payment you make at the end of your lease period is higher than the actual cost of the equipment — and you don’t get to own the product in the end. You make the monthly payments, but you can’t resell the product when you’re done.

    You’re also required to keep making payments as long as your lease term states. If you only use the equipment for a few months and then decide it isn’t relevant or necessary for your business, you must still make the monthly payment until the term expires.

    Should You Lease or Buy Your Tech? 

    There is no clear answer as to whether or not you should lease or buy. However, there are some circumstances when it makes more sense to do one over the other.

    If the tech is relatively cheap and you can afford to pay for it outright, it’s always a better bet to buy. You should also consider buying equipment if it is crucial for business operations and you don’t believe the investment will quickly become outdated.

    On the other hand, if you believe you’ll want to replace the equipment every few years, it may be in your best interest to agree to a short-term lease with a renter. Renting or leasing your equipment is also advised if you only need the tech for a very short period of time, such as for a conference or special event.

    Before you decide whether you should buy or lease your tech, consider your needs and the overall investment. If you believe this piece of equipment will be an essential part of your business success, go ahead and buy. If you see yourself wanting to trade it in for a new model in a year, go with the lease.

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    Posted in entrepreneurship

    9 Questions to Ask Before Sending Your Resume

    Finding a job is tough. It takes time and effort. You need to pay attention to tiny details, especially in your resume, and make sure everything is flawless. StandOut CV has recently put together a great infographic for candidates searching for a job. As a candidate if you want to look professional and get noticed among others, you must pay attention to the below 9 points in your resume.

    • Be Professional: If you want to show that you are professional, your resume should reflect this. There shouldn’t be any grammar mistakes or a funny email address. Also, you should use a simple and readable font.
    • Create Impact: Use the keywords that are on the job description and highlight your key skills and successes. Make sure you have a persuasive profile and a recruiter can quickly match your profile with the job.
    • Easy to Read: Your resume should be easy to read. Use bullet points, bold headings and clearly divided sections. Recruiters generally only scan resumes and don’t read them. They spend less than a minute in one resume.
    • Right Length: Your resume should be in the right length. It shouldn’t be too long or too short. In this infographic, it mentions that it should be under 2 pages long. However, for the US, your resume should be 1 page long unless you have a Ph.D or at least 7-8 years of experience.
    • Requirements of the Job: If your skills, knowledge and experience don’t reflect the requirements in the job description, then, you need to revise your resume. Don’t send the same resume to all of the jobs, tailor it according to the job description and responsibilities.
    • Structure: Having a structure is important in your resume. You should have a summary section which mentions your key experiences and job roles. Also, don’t forget to add your key achievements to your resume.
    • Show Your Value: Employers want to see the return on investment. Therefore, your resume should reflect your value to the potential employer such as “I did this and the process improved” or “I did this and the costs decreased”.
    • Include Numbers: Include numbers in your resume such as I worked with a team of 10 people or I managed a budget of $500.000. In this way, recruiters can have a benchmark point.
    • Be Easy to Contact: Be reachable and don’t forget to include your cell phone number, email address and mailing address at the top of your resume.
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    Posted in Job Search, Personal Branding, Recruitment, Skill Development
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