• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Encourage or Detract Clients: How You Solve Problems

    Salespeople are invariably the ‘fall’ person for taking the blame when it comes to errors. The blame game is rampant inside the company and clientele hold the representative responsible. The very best approach is to quickly apologize and avoid all excuses. Your immediate apology indicates upfront you are to be trusted and maintains a reputable personal brand.

    No one wants to know the who or what did the damage, but they do want to know the intended solution. After the apology, the next step is to promise to figure out next steps and resolve the problem promptly. Your client will be somewhat relieved believing the error just might be fixed.

    Once you do find out what caused the problem, come up with a satisfactory solution and a timeline to straighten it all out. Be sure to keep the solution simple and convey it in easy-to-understand laymen terms. Only share the essentials your client needs to know, and the rest of the details are to be kept to yourself.

    Never muddy the waters with who is to blame or what caused the issue unless directly asked. Otherwise, when you reveal the behind-the-scenes information, it gives pause for concern. The next thing you know they will cancel the sale and you lose the client. Keep It Simply Solved!

    Update your client each step of the way so they recognize they may still trust you. By the time you do resolve the problem, you will be seen as a hero and have earned a very loyal client.

    No doubt you have encountered issues delivering on promises made to clients.  In your quiet time, recall some of the incidents and how they were handled.

    Did you:

    • Make excuses and blame another
    • Complicate the explanation with too many details
    • Apologize and gave a brief scenario of how you would fix the problem?

    Reflect on past habits and whether you tend to complicate situations or resolve them in a way that is understood and accepted by everyone. By working as a mediator to quickly and easily come to an agreement on issues of any nature will do wonders for retaining a loyal clientele. Witnessing your integrity, the ease of working together, and your resolve to fix the situation will build a loyal fan club. The error becomes a gift in disguise given your pipeline always shows sales flowing with repeat business, referrals, and testimonials.

    Sales Tips

    1. When issues arise trace the origin to gain a better grasp.
    2. Avoid excuses when things take a wrong turn.
    3. Ask clientele how they see the solution.
    4. Offer what you can and cannot provide for a fix.
    5. Gain agreement on how to proceed.
    6. Document steps to be taken and a timeline for completion.
    7. Keep your client informed every step of the way.
    8. Once the fix is in place check a few times for satisfaction.
    9. Thank your client for their patience in resolving the issue.
    10. Celebrate Success!
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    Posted in Career Development, entrepreneurship

    The Importance of Your Profile Picture for Your Career

    Did you ever think of what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he makes about you is by looking at your picture. Also, recruiters spend 19% of their time on your online profile by looking at your picture. This means that your picture is as important as your past experiences and skills in getting a recruiter’s attention to call you. Therefore, be careful when choosing your profile picture. Below you can find other important points of choosing the right profile picture.

    • Show That It Is A Real Account: Having a photo in your social media profile especially on LinkedIn tells people that your account is active and it is a real account. Of course, this photo should be your real photo. If you only use an image or some generic photo, people may think that it is a fake account. Make sure to use a recent photo of yourself that looks exactly like you because if you use an older photo or a photoshopped photo, then people can get surprised when they meet you in person.
    • Let Others Recognize You: A face will help people remember you. If they have met you before or follow your other social media accounts, then seeing your photo will help them recognize you and connect your name with your face. Also, they will make sure that they are sending a friend request to the right person and not to someone else.
    • Your Photo is Your Personal Brand: Your photo gives others clues about your personality. Think about what message you want to give to other people and choose your photo accordingly. Do you want to be seen as cheerful and friendly or more authoritative and serious? Think about it before uploading your photo because it is your brand image. Your photo represents your personal brand.
    • Makes the First Impression: If someone doesn’t recognize you, seeing your picture will help them make a first impression about you. If they like your picture and get positive feelings from it, chances are that they will approach you friendly and so having an interaction with them will be much easier. On the other hand, if they get a negative impression from your image or think that you are not a very likeable person, it can be difficult for you to have an interaction with them from the beginning.
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    Posted in Brand Yourself As, People, Personal Branding, Social Media

    15 Branding Hacks to Ramp Up Followers and Engagement

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Be an Information Spigot 

    I started out trying to keep everything I learned to myself, but after a few years of taking information from other people in my industry who were building big reputations by sharing, I wanted to try something new. I have seen a tremendous growth in engagement since I started publishing everything I know in blogs and videos. I feel useful to the community, like the people I used to borrow from. – Adam SteeleThe Magistrate

    2. Be Authentic and Engage With Your Audience 

    Just putting yourself out there with your own unique story from your struggles to personal successes will eventually reap rewards. People will believe your authenticity and will better relate to you once they sense that you are authentic. It also helps to keep your story consistent and keep the engagement consistent. A high engagement rate will propel your number of followers, too. – Daisy JingBanish

    3. Post at a Consistent, Data-Driven Time 

    It is pretty straight forward, but figure out when your audience is normally on social media, and then consistently post at that opportune time every day. A lot of your followers will grow accustomed to that, and once they begin to expect it, they’ll start to look forward to it. – Erik HubermanHawke Media

    4. Use Images That Resonate 

    We found that certain characteristics of images (e.g. faces being visible) on Instagram resonate better and generate higher engagement. Consistently posting images with this in mind has allowed our engagement to grow and land some of our photos on Instagram Explorer, which ramps up our followers. – Mark KrassnerExpectful

    5. Put Yourself in Front of the Camera 

    As soon as my audience saw and heard me in online videos, podcasts and media interviews that I posted, it provided them with a better picture of who was behind the brand. I have found that I’ve won people over in person by being friendly, personable and funny, so I applied this to my online presence for even better results. – John RamptonDue

    6. Being Transparent Will Earn You Trust 

    Social media users can discern between true content and staged content. Be true with your customers, speak transparently and they will respect you for it. Don’t expect engagement and followers to come overnight. By speaking to your audience consistently with the truth, they will value the information you communicate to them and will begin to engage. Being transparent will earn you trust. – Diego OrjuelaCables & Sensors

    7. Amp Up Your Presence on LinkedIn 

    LinkedIn has introduced some changes recently that makes it easier to get your posts read and shared. Create a professional profile with a good photo and thorough description. One of the best branding strategies on LinkedIn is to share articles that have the potential to get syndicated. This is a powerful way to build your credibility and attract more leads and clients. – Shawn PoratScorely

    8. Create Evergreen Content 

    Create evergreen content that can be repurposed and reused, such as a post on the Best Laptops of 2017, and then simply update it when the new year comes. It won’t involve a lot of time after the original content is written, plus folks love list-based posts as well. It’s a great way to get more followers and increase engagement, as long as it’s accurate and credible. – Andrew SchrageMoney Crashers Personal Finance

    9. Exchange Shoutouts With Niche-Relevant Personalities 

    Find people in your industry with a similar follower count, and exchange shoutouts. It’s an easy way to attract relevant followers. If a particular person has a much larger following than you, offer something of value in exchange for a mention. If you find a way to offer something of value to someone, they will more than likely be more than willing to give you some social love. – Jonathan LongLAWYE.RS

    10. Use Automation on Twitter 

    Twitter allows users to create automatic direct messages to followers. Take this opportunity to message new followers with a warm welcome, useful offer or great evergreen content. This helps maintain engagement with your newest fans. – Adelyn ZhouTOPBOTS

    11. Use Online Tools to Study Competitors’ Successful Ads 

    We have been using Compass for a few months now and it allows us to see the most successful ads used by our competitors on Facebook and LinkedIn, and also allows us to research the audience they are targeting. Another tool to identify your audience is WhatRunsWhere. – Nitin ChhodaTotal Activation

    12. Create Memes 

    Take a picture that relates to your business and create a meme. Make it creative and on topic to current pop culture. Share it on your social media, and as long as it is good watch it spread. Put text on the meme to encourage the reader to take an action. You have to make it indirect, though, as to not seem spammy. Questions work well, as they encourage the reader to leave an answer. – Scott KacmarskiReps Direct

    13. Invest in the Right Logo 

    Before I invested in a logo and a friendly, bright character for the website, traction and memorability were low. Afterwards, people associated the brand with the character and it made us stand out in their minds. You should invest in something that is memorable and unique, to be used in advertising material that will distinguish your business and in some way stay with the customers. – Ajay PaghdalOutreachMama

    14. Hold Contests and Scholarships 

    You want to focus these efforts on your business or niche. If you’re appealing to students, offer a scholarship type of giveaway. If you want to attract more consumers to your brand, offer a contest. The email addresses will come pouring in, and your contest will be shared if the reward is worth it. The return on investment of these is often worth it if you have a set goal, such as likes, followers, etc. – Bryce WelkerCrush The CPA Exam

    15. Claim Your Listing and Pump It Full of Happy Customers 

    Make sure your product listing is submitted to every review site in your niche. Once they are all listed, push satisfied customers over to populate those listings with reviews. – Tim ChavesZipBooks Online Bookkeeping Services

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    Posted in Personal Branding

    Do a Self-Check as to Where You Are in Your Career

    A Personal Relevance Reality Check

    Take a moment for a personal relevance reality check because at any age these painful things can start happening to you, and if they do, you’ll want to change your course of behavior:

    -You increasingly feel that your smarts aren’t getting you anywhere, that your skills aren’t being used.

    -You aren’t sought out or taken seriously by colleagues and managers.

    -You sense disregard for your authority by those above, below, or around you.

    -You can’t seem to gain new responsibilities, and your current ones are being chipped away.

    -Your honest self-assessment tells you that your expertise doesn’t always fit present-day needs; you aren’t “with it.”

    -Your ideas to improve work aren’t welcome.

    -You experience notable indignities, such as being ignored in meetings, being left out of the loop on key decisions, or being omitted from the circulation lists from important e-mails, meetings, and social gatherings.

    -You get heavy and steady criticism of your work.You are frequently passed over for the most interesting, important, or prestigious assignments.


    All of these things can happen if you allow them to happen. But you, my dear reader, will not let this happen. You’ve got the fight in you, or you are ready to get it back if you’ve let it slip.

    Right now, take your age in years and multiply it by 365. That’s how many days you are old. Whether you are 10,220 days old or 21,275 days old, it’s only one single day that makes a change in your life, not a year. Each one of your days has a start, a morning, noon, night, and an end. You have to vow to yourself to make something of the 1,440 minutes you have each day. Take just a few of those minutes, and use them to put effort into doing things a little out of the ordinary, a little beyond anyone else’s efforts.

    Debra Benton’s new book, The Leadership Mind Switch: Rethinking How We Lead in the New World of Work (McGraw-Hill, June, 2017) is available at any book store.

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    Posted in Personal Branding

    Use Email Marketing to Build Your Online Brand Influence

    Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers.

    There are several ways a personalized message can work for your brand, which begins by knowing the needs of your subscribers and sparking their interest what you have to offer.

    Building the right email marketing approach takes appealing to their emotions as well as making it easy for them to read your messages. Here are several ways to build more leads and customers:

    • Create a great headline – This is the very first thing a reader will see and can cause them to want to know more or keep looking at other websites. Take the time to write out your headlines according to your audience and topic. Keep your words short, to the point, and personalized for the best results.
    • Stop the direct sales approach – Write your messages with the reader in mind instead of focusing on what your brand’s products or services are. Show the value that you have to offer them, and make the content about their pressing needs. By offering them a great solution they will be compelled to want to find out more.
    • Keep track of statistics – Most email service providers offer built-in analytics for your email campaigns. Some even offer suggestions on how to make improvements, especially when it comes to spammy headlines. Take a look at which emails are getting the most clicks and views to determine what your audience is looking for the most.
    • Use more text and less graphics – Since more and more people use their mobile devices to gather information it’s important that your messages are loading quickly. Try not to include too many large images in your content, and instead use bold headlines and short, simple yet concise text that they can digest quickly and take action on.

    When your personal brand puts the reader first you can greatly improve upon your lead generation and sales from email. As you offer your subscribers something of value they will be more likely to make a purchase and recommend your company to their friends and family. Each month check and measure your results and try new and fresh campaigns to keep their interest flowing.

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    Posted in Personal Branding

    George Anders: The Value In Hiring Liberal Arts Majors

    George Anders

    George Anders

    I spoke to George Anders, who is the author of You Can Do Anything: The Surprising Power of a “Useless” Liberal Arts Education, about why companies haven’t been hiring liberal arts majors, what the future holds for these majors, how they can compete with other majors, the qualities that they have that make them valuable and his best career advice.

    Anders writing exploring issues related to careers, education and innovation. He is the author of five books, including Merchants of Debt, Health Against Wealth, the New York Times bestseller Perfect Enough, and The Rare Find. Earlier in his career, George served as a staff writer for The Wall Street Journal, Fast Company magazine and Bloomberg View. In 1997, he shared in a Pulitzer Prize for national reporting.

    Dan Schawbel: My firm conducted two U.S. studies of employers and found that only 2% were open to hiring liberal arts majors. What are your thoughts on this discovery?

    George Anders: Campus hiring is like the proverbial elephant – we all behold something different, depending on what part of it we touch. Your surveys did a great job of capturing the hiring preferences of HR managers that come to campus with targeted job needs. If Ernst & Young sets up a booth at a campus job fair, it’s probably looking for accounting or finance majors, not philosophy students. But such targeted hiring programs may account for as little as 10% of college graduates’ first jobs.

    Most college graduates make their own luck. They network. They email, Skype and cold-call. They make good use of allies – such as profs, recent alumni, family ties, church and summer-job connections, etc. – who can help open doors that bypass formal HR channels. Liberal arts graduates are good at this. There’s an entire chapter in my book called “My Job Didn’t Exist a Year Ago,” that chronicles the ways international relations majors, psych majors, etc. create such opportunities for themselves.

    Schawbel: Some liberal arts schools are going out of business and America is propping up the need for coding skills, yet Google and other companies want to hire liberal arts majors. What does the future hold for a liberal arts education?

    Anders: Dave Elkington, the founder and CEO of Utah’s InsideSales, says “I love hiring liberal-arts graduates,” especially for new projects, where the winning strategy isn’t clear yet, and it’s going to take some improvisation and regrouping to get it right. “They aren’t stuck in a rut,” he adds. “They can challenge ideas.”
    That willingness to try fresh approaches will be especially valuable as software, robots and workplace automation reduce the number of jobs that involve predictable, repetitive work. It’s interesting to note that when Amazon built its Alexa voice-enabled assistant, engineering majors did the coding, but the team that fine-tunes Alexa’s personality is led by an anthropology major.

    Schawbel: Do you have any evidence in your book that liberal arts majors surpass computer science or engineering majors? Where do we draw the line here?

    Anders: An engineering or computer-science degree is a ticket to a good earnings curve! For people whose tastes align well with STEM fields, there’s no reason to look anywhere else. But it’s a big world, and there are lots of opportunities that are uniquely well-suited for liberal arts majors. Who gets elected to Congress, or wins a seat on the Supreme Court? Mostly people who majored in history, political science, etc. Who runs the largest U.S. foundations? Liberal-arts graduates predominate there, too.

    Schawbel: What type of qualities do liberal arts majors have that make them more employable?

    Anders: Great question, and I invested some time in getting a well-documented, fresh answer. In Chapter 2 of my book, I took note of more than 5,000 job ads that pay more than $100,000 and explicitly ask for “critical thinking.” (That rather malleable phrase is the two-word nub of liberal arts values). These are ads from the likes of Allstate, Apple, American Airlines, etc. Analyzing these job ads in detail, I found that what employers really want comes down to these five key elements:

    • A willingness to explore new areas
    • Excellent analytic skills, especially in murky areas where simple routines don’t suffice.
    • First-rate problem solving; finding the right answer when it’s not obvious
    • High emotional intelligence; being able to read the room
    • Persuasive communication skills, with speaking/listening probably rating even higher than writing.

    Looking at this list in totality, engineering and business programs do a great job of developing the second and third skills as well. The liberal-arts disciplines don’t have a lock on all aspects of critical thinking. But for Nos. 1, 4 and 5, the liberal-arts approach is uniquely well-honed for success.

    Schawbel: What are your top three pieces of career advice?


    1. Build up your self-confidence. Job candidates who project what one employer calls “comfortable charisma” tend to do really well. A lot of that can be learned, or at least burnished. I ache to see strong candidates whose momentary bashfulness hurts their chances. I offer a series of action-item tips in Chapter 12, “Telling Your Story.”
    2. Welcome the unfamiliar. The most promising roads are not yet paved. Yes, it’s harder to do something that hasn’t been done before. But if you get good at taking on what’s new, you’ve got a valuable and highly transferable skill.
    3. Accept some zigzags along the way. Sometimes, we’re too cautious for our own good. It’s a lot easier, in one’s 20s, to try a new city, switch fields, etc. The greatest advantage of a college education may reside in the greater mobility that it offers, rather than an often-frustrating hunt for lifelong stability.
    Posted in Interview

    What to Do When You Don’t Know What to Do About Your Job

    There are a number of very good tests of personality type on the market, and as a career coach I always recommend that people in transition explore the results of such tests and apply those results in their decision-making processes. Being in transition is an opportune time to assess where you are and what you want to pursue in the future. For the purpose of this article, I focus on one of the most popular tests: the Myers-Briggs Type Indicator, or MBTI.

    Let’s face it: we are what we do. When casually asked, “So, what do you do?” we typically answer with our title or we identify our industry. We reply, “I’m a vice president at XYZ Bank,” or, “I teach in special ed.” However, neither answer gives a clue about whether the person is good at the job or enjoys doing it. If you probe a bit further with a second question, ”How did you get into that profession?” the answer in most cases proves that it was a coincidence. When deciding on a profession, we took into consideration what we thought we could do, what others such as parents and friends thought we should do, and what our own intuition said regarding what we wanted to do.

    A few years ago, I took the opportunity to sit for several personality tests, and while all of them gave me clues and insights beyond what I see every morning in the mirror, I found the MBTI intriguing. Most of us are not clear regarding what it is that satisfies us, but we know well what we don’t like doing. The MBTI personality test can reveal the secret of which career choice might fulfill and satisfy you and enhance the quality of your life.

    The traditional approach we take in selecting a career path focuses on our values, interests, and abilities based on skills. None of those assures us that we’ll enjoy what we’ll do and that we’ll have fun with it. Each person has an individual personality type—an issue that usually is neither recognized nor properly addressed in the choosing of a career path. The MBTI deals with personality types. It deals with how we interact with the world, how we focus our energy, the kind of information we instinctively notice, the ways we make decisions, and whether we prefer more structure versus spontaneity.

    The MBTI suggests that there are 16 personality types. It differentiates between extroverts and introverts, between people who sense and those who make decisions on intuition, between those who are thinkers and those who are more gut-feeling types, and between those who judge and those who perceive. The completed test needs to be interpreted by a qualified person for a nominal fee. My results were pretty accurate, but the likely profession that the MBTI recommended I would enjoy was a far cry from what I can associate myself with.  Paul and Barbara Tieger published a book named Do What You Are which I found very helpful interpreting my personality type.

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    Posted in Articles, Career Development

    Do You Honestly Convey Limits Upfront?

    Reputation management and personal brand development begin with good first impressions. But an overlooked fact is that most try so hard to please, they are not honest about what they can and cannot do. The improved approach is to convey limits upfront in terms of capabilities. The scope may refer to both time allotment and expertise.

    Abe Lincoln’s words come to mind, “You can’t please all of the people all of the time.” Our health comes first, and it is the only way to maintain our strength so that we may serve others well. The better solution is to lay out the parameters for everyone to know what they may expect.

    Just as with a sales call, it is best to confirm all of the requirements for working together to be certain everyone is in agreement. Now, the first impression is of potential leadership along with admiration for integrity. The upfront disclaimer also applies to job interviews. By answering questions truthfully, one is far more likely to be hired.

    Without an upfront agreement, frustration and overwhelm take hold. The next step to the downward spiral is that quitting will quickly come to mind. With an understanding in place, as you reach a time limit or requests are out of bounds, it is easy to remind those involved of your initial arrangement.

    Admitting to what you can and cannot do is a bold step, and not everyone is comfortable with taking it. In particular, when it comes to getting the needed job or the sale, no one wants to put any negative vibes in the atmosphere. However, people can detect the lack of honesty. For the intuitive, they can hear and see what is not being said. Be advised that the best sales strategy of all is to be upfront with your parameters of what you may and may not put into action.

    Consider these questions:

    • Is it time to rethink the strategy for commitment?
    • Have clients declined further interaction?
    • How are your first impressions transforming into future work?

    As offers come and go, compare and contrast the ones that worked best versus those that prove to be a poor experience. Use these occasions as lessons to improve upon future opportunities. Less time will be wasted and better results will be enjoyed.

    Sales Tips

    1. Establish criteria for accepting offers.
    2. Be honest with yourself about what you are able to do well.
    3. Communicate to others your expertise and time available to help.
    4. Avoid over-extending on any commitment.
    5. Preserve your reputation for delivering fine work.
    6. Take care of yourself first in order to serve others well.
    7. Continually review co-hosted projects to see which perform the best.
    8. Leverage the ventures that you enjoy the most plus had the better results.
    9. Strive for doing excellent work in a time efficient manner.
    10. Celebrate Success!

    Following these guidelines will lead you to the Smooth Sale!

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    Posted in Career Development, entrepreneurship

    How to Use Video to Effectively Build Your Brand

    A strong brand presence addresses the needs of consumers and the brand alike. Quality branding helps customers feel uniquely empowered by the brand, via enhancements like increased productivity or knowledge. The brand itself benefits from customers who develop loyalty, increasing the chances they advocate for the brand to friends and family. Quality branding can result in a natural stream of leads.

    One of the hallmarks of a successful branding strategy involves video. It’s easier than ever to record a video and upload it, with even mobile phones possessing great video quality. As a result, video can be a cost-effective and highly engaging method to promote a brand. In addition to video’s accessibility, many professionals are growing frustrated by the sheer amount of textual correspondence they receive. A video is a breath of fresh air from texts, instant messages and email.

    These six tips can help elevate your video content to the point where it’s strongly influencing your brand’s presence:


    1. Prioritize Videoconferencing Over Conference Calls

    Conference calls are often ripe with mishaps, ranging from disconnects to callers asking, “Can you hear me?” Video calls, on the other hand, involve everyone’s attention. Video also makes it apparent if someone is disconnected or cannot hear. Beyond that, it’s easier to develop relationships in business when you can put a face to the name.

    Businesses that adopt videoconferencing as the preferred communication method with clients can enjoy these benefits. They also have the ability to record the videos in order to fill in anyone who missed the meeting or needs the information presented.

    Clients and investors will likely prefer to be contacted via video if the conversation is meaningful, which it often is. More than 80 percent of traffic online is video traffic, as content preference has shifted from text to images, videos and livestreams. At the very least, providing clients and investors the option to speak via video can cater to every preference.


    1. Enhance Your Proposals

    Video enables you to present all relevant information, whether it’s via a PowerPoint presentation or data sheet, while also featuring your face, tonal inflection and reactions. All of these can aid in bolstering a proposal from sounding dull and uninspiring to one with ample detail and passion.


    1. Viral Opportunities Are Numerous

    Some small businesses hit the jackpot by producing a viral video centered on their brand, ranging from DollarShaveClub to the “First Kiss” video, which brought in more than 82 million YouTube views despite costing only $1,300 to produce

    Ideally, your video content will go viral, or at the very least attract positive attention on social media. Rather than investing thousands into an advertising campaign, consider producing a video with viral intentions in mind.


    1. Enforce Knowledge via Live Video Chats

    Facebook Live enables businesses to host live videoconferences, where followers can watch and ask questions in real time. Combine this with a contest or giveaway to one of the question askers, and you’ll attract ample attention. Use the video chat to enforce your knowledge and expertise within the niche, validating trust consumers may have in you.


    1. Show Human Faces, Not Corporate Mundanity

    behind the brand, as opposed to just the brand itself.


    1. Produce Training and How-to Videos

    Google is often people’s go-to for finding how to do things these days. Training and how-to tutorials are among the most popular types of videos on YouTube. A quality tutorial regarding something in your brand’s topical scope is a fantastic way to attract new customers, who may find your video so helpful and informative that they trust you enough to purchase your products or services.

    There are a variety of ways to enhance your brand using video, ranging from hosting live chats with giveaways and Q&As to implementing video chat in the office and creating potentially viral advertising videos or tutorials. The options are numerous and relevant for any business, regardless of its specialty.




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    Posted in Corporate Branding

    Why Your Business Should Support a Charity?

    Unfortunately many businesses are only profit driven and they often neglect the problems of the world. However, you can get many benefits while helping the world become a better place to live. You can build a stronger brand image, attract and retain the best talent and separate your company from your competitors by creating a positive image. Keep reading below to find out other advantages of supporting a charity for your business.

    • Importance of Giving Back to the Community: Supporting a charity helps your company to give back to the community and do some good. Customers appreciate companies which have a social mission or which are socially conscious. They prefer shopping from these types of companies or using their services. Also, they are willing to pay a little extra to support a cause. When you give back, you also help raise awareness. Therefore, others can follow your lead and raise funds or create special programs for more support.
    • Increased Employee Satisfaction: Supporting a charity increases the morale of your employees and they feel more fulfilled and satisfied from their jobs. Everybody wants to make a difference in the world and so, more qualified candidates prefer companies which try to make a difference in the world. Employees feel more attached to their employers because of the positive feelings they receive from their jobs and another benefit is that it is great for bonding with coworkers because everyone works for the same cause.
    • Great for Company Brand and Reputation: When you make a big donation or sponsor a charity event, your brand name is written everywhere from event brochures to flyers. Therefore, these kinds of donations help you put your name out there and show everyone that you care about social problems. When you care about the world, others respect your company and brand because you create a positive and stronger image. Also, be careful about supporting charities that fit within your brand or mission. For example; if you are a company that makes pens, you can support a charity that works for a better education system or helps underprivileged children go to school.
    • Tax Deduction: Not only you help your community but also you immediately see its return financially. Businesses receive tax deductions from donations or sponsoring charity events but make sure that your accounting department follows all of the procedures and comply with the rules. Obviously, making a donation just for the tax deduction is not a very good idea but IRS rewards companies that give back to the community in terms of taxation.
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    Posted in People, Personal Branding, Positioning, Success Strategies
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