• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • What is Good Communication?

    Most everyone claims to be a good communicator. But what does that really look like?

    A good communicator:

    -Stays engaged.

    -Can carry a conversation.

    -Knows what’s going on in the world.

    -Puts thoughts forward clearly without ambiguity.

    -Is able to articulate pretty specifically what he is doing or learning.

    -Has the ability to influence without power.

    -Is diplomatic.

    -Causes connectivity and change instantaneously.

    -Expresses herself well, is persuasive, puts things in context, and finds the right phrase to help listeners form an image.

    -Thinks about everything he says but doesn’t say everything he thinks

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    Posted in Personal Branding

    Should You Focus on Your Competitor’s Brand? 7 Things to Remember

    How much time should you focus on making your own brand great vs. monitoring the competition?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. You Don’t Have to Spy on the Competition

    A request for sharing information with other entrepreneurs, even those in your industry, does not mean they will steal your competitive advantage. Often the help you’ll give and receive — like with branding — are concerns that are common to all entrepreneurs, and it’s not as if they can steal your logo. Before you waste energy monitoring the competitions’ branding, consider sharing information.   – Elle KaplanLexION Capital 

    2. Don’t Spend Too Much Time Looking Back

    When you take a look back at the competition, you lose forward momentum and that pulls time away from working on your business. While it’s important to know what your competition is doing, you can’t dwell on it. Check in periodically, as it can help spark some new creative ideas, but don’t let it consume you. Focus more on innovation and you will never have to worry about competition.   – Jonathan LongSexy Smile Kit 

    3. Use Automation to Help You Manage Both

    Obviously your most important priority is managing your own brand, but you need to know what the competition is doing to keep one step ahead of them. Use automation technology to keep track of both. This will relieve you of the time-consuming tasks of culling information and will present it to you in an easily digestible piece of information that you can use to make better business decisions.   – Nicole MunozStart Ranking Now 

    4. Only Look at the Competition to Find Ways to Do Things Better

    To some extent, the two go hand-in-hand. I’m mainly concerned with building my own brand, but looking at other businesses helps me identify ways to do things better. My own credit reporting bureau employs unique strategies so we don’t really have direct competitors. However, I still keep a close watch on the industry to make sure I’m delivering the best possible services.   – Shawn PoratScorely 

    5. Stick to the 80/20 Rule

    We have an 80/20 rule. Eighty percent should be focused on making your branding great, and 20 percent should be monitoring the competition to better understand who they are attracting and why in order to better your brand.   – Bryanne LawlessBLND Public Relations 

    6. Think Bigger

    I think it’s more valuable to study what leaders in your respective industry are doing, not necessarily your direct competition in your region. Though there are realistic constraints to try and emulate what industry leaders are doing (budget, workforce, bandwidth etc.), how can you take those high-level success strategies and implement them to position your company as the leader among the competition?   – Steve Gentile, Pinpoint Promotions 

    7. If You Make Your Brand Great, There’s No Need to Worry About Competition

    To paraphrase Jeff Bezos, you should worry all the time — but only about your customers, not competitors. Here’s my business partner’s analogy, “There are two ways to build the world’s tallest building: Focus on building the tallest building, or spend your time knocking down every other building in the world. Which do you think is more efficient and practical?”   – Erik HubermanHawke Media 

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    Posted in Personal Branding

    12 Effectives Fixes for Common Personal Branding Mistakes

    What’s one thing I’m probably getting wrong with my personal brand and how do I fix it?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Keep Your Personal Search Reputation in Check

    Have you Googled yourself? You should have control of at least the top 10 assets when you do, and they should all paint you in a positive light. If that’s not true, build them up further and interlink them a bit until that is true. After you’ve done this, pop over to BrandYourself and monitor to make sure these searches stay that way using their free trial.   – Corey NorthcuttNorthcutt Inbound Marketing 

    2. Check if You Have too Much Marketing and Not Enough Entertainment

    The biggest mistake people make in building their personal brand is trying to fill everything with helpful, actionable information and not creating enough mindless entertainment. In this world, value is measured by filling time. Often a viewer’s brain is so full of info, they just want to sit back and watch and not have to learn anything else.   – Carter ThomasBluecloud Solutions 

    3. Don’t Overpolish Yourself

    Over-editing our own statements and using formal professional photos on Facebook will definitely make you look serious and legitimate, but if you’re not taking the raw nature of social platforms and other platforms used for personal branding into account, you’re missing the mark. Strike a balance between poise and being a real human with flaws. It’s hilarious that we must be reminded of this.   – Sharam Fouladgar-MercerAirPR 

    4. Don’t Spread Yourself Too Thin on Social Media

    It’s almost impossible to be active on every social media platform. Rather than spreading yourself too thin, find your most effective three platforms and put all of your efforts into those. As your brand grows, you can hire someone to manage your social media and introduce additional platforms. Focus on the areas where you are receiving the most attention and engagement.   – Jonathan LongSexy Smile Kit 

    5. Complement Your Personal Brand to Your Professional Brand

    If you’re managing a personal and a professional brand, the two messages must complement each other. Who you are as a business must correspond to who you are as an individual. Make sure your messages are consistent with your mission and vision, both professionally and personally. Stay away from conflicting messages that show your personal brand in a different light from your professional brand.   – Nicole MunozStart Ranking Now 

    6. Get a Personal Website

    Each person should have an up-to-date personal website or LinkedIn profile. These are the first results that come up in Google search, and you want to control what is written there. It’s incredibly simple to create a website through Squarespace or Wix. LinkedIn is even easier to sign up and get started.   – Adelyn ZhouTOPBOTS 

    7. Get a Better Headshot

    The most basic thing people get wrong about their personal brand is having a low-quality profile picture or inconsistent images. Having the same high-quality image across all your different social media profiles sends a consistent message about your personal brand.   – Tim ChavesZipBooks 

    8. Ditch the Stock Photography

    If you want to connect with your reader, an employer or a company, your blog needs to give a feel for who you are. Personalize it. Do a photo shoot or come up with a cool avatar that you can animate. Make sure your blog offers different engagement styles that highlight your personality so visitors see it as more than just words on a page.   – Dan GoldenBFO (Be Found Online) 

    9. Have a Clear Bio

    Your personal brand is a business, and a business usually has a tagline associated with it that describes what it does. However, so many personal brands are often lacking this vital component. Are you an author, speaker and CEO? Are you a scientist, chef or outer space enthusiast? Whatever it is, put it under your name to constantly remind people what you’re all about!   – Beth DoaneMain & Rose 

    10. Be Authentic

    Be 100 percent congruent with who you are. Share all dimensions of yourself and stand for what you truly believe. Even if people don’t agree with you, you’ll be admired for your courage and your authenticity. As for those who push back against you, these are people who don’t belong in your tribe, anyway. Against common belief, polarizing is good. Trying to change to please everyone will make you inauthentic.   – Ajit NawalkhaMindvalley 

    11. There’s a Lack of Outreach

    My biography is known to anyone willing to listen and interested in learning about how I overcame certain obstacles. I’ve had better ROI from revealing myself (warts and all) in an honest Q&A or by participating on Quora. A lot of entrepreneurs should embrace their own story so that it fits with whatever project they’re working on. I’ve seen entrepreneurs like Oprah do it. It really works!   – Cody McLainSupportNinja 

    12. Know Who Your Audience Is

    Your personal brand is about what you can provide to others, not about why you’re the greatest person in the world. The people who stand out demonstrate proficiency in their space without a lot of self-aggrandizing, instead focusing on tangible benefits they have provided their audience. Put yourself in their shoes and remove anything that doesn’t resonate. Remember to be personable and human!   – Jeff JahnDynamiX 

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    Posted in Personal Branding

    Move Your Personal Brand Forward Into Success With These Tips

    Achieving your brand’s business goals can be a challenge in the beginning of the year. The key is to stay focused and take daily action steps.

    In order to create long term results there are several things to take a look at both personally and professionally. Here are some tips on how to overcome obstacles and stay on track for years to come:

    •  Evaluate your thinking – Ask yourself what limits you have been placing on your business and then take a look at how this has hindered your progress. Several factors could include focusing on the success of others too much, having fear to take risks, and too much procrastination in your tasks.
    • Remove the doubts – Accept the fact that nothing is perfect, and there will always be mistakes to be made. Commit to doing whatever it takes to help make your brand a success, and remember that circumstances are only stepping stones to achieving your goals.
    • Get wise counsel – Running your company alone can be risky and it helps to have someone who has been there to help lead and guide you. In order to effectively build your business you will need to find a good mentor to learn from and ideally one who can offer some advice along the way.
    • Perform daily assessments – Things can get out of hand if you are only taking a look back at your business each month or more. Decide to review your day during the week in order to stay on track with your long term goals. Be sure to include both the negatives and the positives in your notes.

    A successful personal brand understands the ups and downs of business and perseveres through these. The process of building a solid business may take a few years, but once your roots and habits are firmly in place you will have a much stronger chance for long-term success.

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    Posted in Personal Branding

    Using The SSK Model to Be More Productive

    How do you know when a project is succeeding?

    What is your tool of choice when determining project status?

    Here is a really simple tool to help you think about any project – whether it’s personal, for work, for community engagement, or anything else.

    It’s not heavily scientific and that’s the beauty of it.

    It’s The SSK Model.

    Where SSK = Stop Start Keep

    Putting SSK to Work

    The SSK Model is a tool can that be used for personal and business decisions.

    Think about the last time you were considering a state or fate of a project.

    Imagine applying this very simple model of Stop, Start, Keep.

    • What should you Stop doing?
    • What should you Start doing?
    • What should you Keep doing?

    Would using this model have made it possible to make decisions about the project faster and more objectively? Would you have been able to pull others into the decision process for a quick assessment? I’m guessing the answers to both of these question is the same.

    That’s the beauty of The SSK Model.

    It’s easy to ask the people working on the project – whether they are at the top, middle or bottom of the organization. You can get candid and hopefully unvarnished opinions. Based on the replies you may want to dig in deeper to understand the issues. But, there may be times that it becomes so obvious that no additional conversation is needed. This will be true for all three elements of The SSK Model.

    On a Personal Level

    Think about anything, anything at all, that you are doing. You can apply The SSK Model to it. Then you can evaluate your gut feel responses against your bigger picture plans. If they are lining up and living up to your bigger picture plans Keep doing them. If you are missing something that should be added … Start doing it. And, if you find something isn’t aligning or providing the value you expected … Stop doing that.

    On a Professional Level

    Organizations can be a bit more challenging. You may find that you are working on things that you don’t personally align to, but they might be part of the job or project. You may also need to meet regulatory requirements which logically cannot be stopped (or at least shouldn’t be). However, there are always things that can be improved.

    Using The SSK Model can provide a quick thumbnail assessment from many people across the organization – including customers and partners – that are working on or otherwise involved in something. It’s a very easy set of questions to ask. And, as noted above some responses will be so obvious that no additional discussion is needed.

    Using The SSK Model

    Whether you are thinking about things for your own goals, working with a mentor, or evaluating projects at work or within your community you can use The SSK Model to seek quick, thumbnail assessments that may lead to deeper conversations and more complex decision making processes. This is a good thing.

    Don’t let The SSK Model throw you off. Use it to build your skills and stand out in your career.

    For example, if a peer, mentor, manager, customer, or partner gives you feedback that you should Stop, Start or Keep doing something … Listen to them.

    Then, do you own SSK assessment to think about what they said, but do take their SSK thoughts into consideration.

    • Start – If someone suggests you Start doing something that scares you … use their suggestion and their confidence to push yourself.
    • Stop – If someone says you should Stop doing something … believe them. You may want to ask why, and you probably should … unless it’s so obvious there is no need to. But, if you do ask why … be open to the conversation. Don’t be defensive. Listen objectively and decide for yourself.
    • Keep – If someone says you should Keep doing something … Use that to think about next steps. Do you agree? If yes, Keep doing it. If no, think about what else could be a better use of your time and skills.

    The SSK Model is just a tool. It’s a quick way to think about a project or task that you are working on or otherwise involved. The SSK Model is also a great way to solicit feedback in a way that allows people to provide candid, objective guidance.

    Use the responses to make the project better. Use the responses to grow your skills and improve your ability to objectively evaluate your own plans for your career. Also, use The SSK Model to take on a leadership role in something you are working on … even if you aren’t running the project The SSK Model can be used as a tool by everyone involved to quickly provide feedback.

    What will you Stop, Start and Keep doing today?

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    Posted in Career Development, Success Strategies

    The Best Way to Find and Protect Your Job

    There are many types of insurance that we are paying on a regular basis and we don’t typically reflect too much on that since it has become routine.  Some types of insurance are deducted automatically from the paycheck.  These are mandatory expenses while others are elective.  Insurance is a payment we pay to get protection against a possible eventuality.  It is a guarantee of compensation for specified loss, damage, illness, or death.  Commonly we insure our assets such as house, car and even unemployment or long term disability. But what can an individual do to protect their job, their income without which their mere existence is jeopardized?

    Protect your job through your skills.

    The job market changed and today it is almost impossible to protect any job.  World events destabilize the job market and employers need to react quickly.  Often they need to shed a large contingency of employees just to be able to stay in business. Simply, employees have no protection against such events regardless of the position within the organization. So what are they to do to insure themselves against such possibilities?  The answer is in continuously striving for opportunities to learn new skills and improve on the existing ones.  Think about what would be your answer if during a job interview you were to be asked to name two or three new things that you have learned during the last year.  Employers no longer value long tenure with one company.  They want to see skills and ambitious personality learning new skills because they know that the future in business is going to demand something that can not even be predicted today.  This is the type of insurance that companies need for their future and continuous existence and thriving at the same time.

    Companies are adapting fast – but are you?

    There are a myriad of companies developing tools, software and systems for sourcing talent.  Employers are investing in such products because they want to stay competitive. The supply of applicants or even passive candidates (A passive candidate is employed, but not currently looking for a new opportunity) is vast and they need tools to effectively sift through the many thousands of them.  Of course this can not be done manually.  Automation is the answer.

    The hiring process shifts gear

    In the past the practice had been that a person looking for a job is sending out many resumes to potential employers.  In those days there was a department called Personnel which actually used people to read through resumes and file them according to their existing departments/functions.  Once a replacement was needed they searched through their inventory.  Those days are gone forever! Today’s pace is much faster and the inventory is larger.  The modus operandi changed too.  While in the past a candidate’s professional past was summarized on say two pages today’s resume is on Google.  While the past practice was two dimensional via the resume, today that is multi-dimensional and searchable on the internet.  Employers are interested way beyond what the resume says.  They are searching on applicants routinely to find relevant information via social media.  This is a third dimension which did not exist in the past and today it is a competitive edge for some.

    The interviewing process changed

    Once the vast number of potential candidates has been narrowed down to a reasonable number they enter another phase in this competition.  Companies are no longer ready to pay for flying in viable candidates.  Companies need to be careful with their expenses and the Human Resources department which replaced Personnel is investing in new and existing technology.  For example, more and more companies are using not only video or Skype interviewing but some sophisticated software.  Candidates are asked to interview on camera without an interviewer present.  They are interviewing with a pc.  After they are sent a link to such a software they are instructed how to proceed.  They are given between six to ten questions to which they have only a short time to answer.  Say maximum two minutes. This process results in short video which is sent out to the interviewing team.  Each team member can make his or her comments to the rest of the team and able to score each candidate. The process seems very fragmented but certainly efficient.  Once the candidate passed this phase he or she is invited for an in person interview.  And now the big question is how many people are fully prepared not only to make a great impression via this rudimentary videoing system and at the same time able to deliver great interview answers within merely seconds.

     

     

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    Posted in Personal Branding

    Speak Directly to Client Interests

    The first loss of a sale or job interview is the one that hurts the most. It isn’t so much the lost time and money involved, but instead the realization there is so much to learn to succeed. Initially, one feels devastated, but when motivation to learn picks up so does the enthusiasm, and soon after the sales follow.

    Below are five errors people make who are either new to the need to sell or unmotivated to learn improved strategies. Included are suggestions for improvement.

    1. Little knowledge to share

    Before any meeting, particularly an initial one to get acquainted, research ahead of time will move the acceptance meter in one’s favor. From the start of the business portion of the meeting (after the small talk) the professional should ask a question related to what they learned ahead of time to ask for validation.

    2. Focus on what they have to offer

    Professionals should realize the sale is not about what they provide or about them. Instead, it’s about the client and how their situation may be improved. Moreover, it’s about developing trust by getting to know the person with whom they are meeting.

    3.  Talk incessantly without listening

    The relationship builds on a solid foundation by listening to the prospective client or employer. The most important aspect of the interview or sale is for the client-to-be or hiring manager to get their perspective across to the candidate

    4.  Overlook the required Q&A

    It is the professional’s responsibility to dig deeper into the dialogue to comprehend in full all ideas expressed by the prospect. The willingness to work toward a meeting of the minds further encourages the sale.

    5.  Do Not Understand the Intent of the Meeting

    To avoid all of the wasted time and loss of a sale, focus on why a meeting is taking place. The easiest way to do this is to ask in your vocabulary, “You must be so busy, why did you agree to meet with me today?”

    The direct question leads to an honest answer. Listen carefully. The more seasoned practitioners will keenly observe reactions to all parts of the conversation. Movements, gestures and facial expressions are indicators of how the messaging is being received. Additional questions related to the movements will have you appearing to be a mind reader.

    Listening and observing well advances you to the Smooth Sale!

    Sales Tips

    1. Stop the conversation should anything not appear quite right.
    2. Inquire as to what’s on the person’s mind.
    3. Should stress be evident, ask if a rescheduled appointment will be helpful.
    4. Ask how the person would like to move forward.
    5. Begin comparing reactions of your prospective clientele.
    6. Recall the prospects who became clients and if their body language differed.
    7. Stop the conversation should anything not appear consistent with words expressed.
    8. Gain permission to continue.
    9. Throughout the conversation gain agreement.
    10. Celebrate Success!

     

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    Posted in Job Search, People, Success Strategies

    Are Refurbished Electronics Smart for Your Business?

    Electronics can be one of the most expensive parts of running a business. Because you need to have up-to-date technology for your employees to use, you can quickly rack up a lot of debt just buying computers and other electronics for your office. Is it really necessary to buy brand new computers and phones?

    In many ways, refurbished electronics can be just as good as brand new items. However, buying a laptop for personal use is much different than buying a computer for business use. If a refurbished electronic is good enough for you, is it good enough for your employees?

    If you’re considering buying refurbished electronics for your workspace, here are a few things you need to know.

    What Are Refurbished Electronics?

    When an electronic is refurbished, it has been previously owned by someone else. In most cases, the laptop, desktop or phone has been used and later exchanged for a new item, but in some cases the electronics are returned almost immediately because the original owner didn’t like them or wanted something else.

    The returned item is then wiped clean and repaired to be as good as new. They are then resold to new customers for a discounted price.

    Depending on the item, these discounts can be pretty substantial. For older items or items that may have had a defect that was repaired, buyers can get a really great deal. Electronics that were quickly returned may not have the same size discount.

    When Should You Buy a Refurbished Electronic?

    Buying refurbished items can save you a few hundred dollars when looking to buy new electronics, but it isn’t always the best deal. When you buy refurbished, you may run into more problems than buying brand new. Return policies, warranties and other forms of protection may not be available when buying a refurbished electronic.

    You’ll typically get the best deal on your product if you buy from a discount store, but purchasing from someone other than the manufacturer may present you with more headaches than you’re ready for. When you purchase from a company you don’t fully trust, you may find that the electronic wasn’t fully repaired or that it doesn’t meet your expectations.

    If you’re going to purchase a refurbished item, buying directly from the manufacturer is your best bet. Because they have the most credibility and expertise in repairing and restoring the item, you have the highest chance of getting a used product that actually performs like new. They will also be more likely to help you with any future problems you may experience after purchase. Other stores, like Best Buy and GameStop, can also provide high-quality refurbished electronics.

    What Should You Know About Buying Refurbished?

    Buying refurbished can be a great way to save your company money, but if you purchase the wrong item, you may find yourself spending more money than you would have on new equipment. You should always be careful about what refurbished items you purchase.

    Before you buy anything, know what the return policy is. You want to be sure you have time to get the item set up and running before you make a final decision. For refurbished items, your return period may only be a week or two. Be sure you know how much time you have to look for problems and make a return if necessary.

    You will also want to know the warranty on the product. Again, most companies offer shorter warranties on refurbished electronics than on new ones. For some retailers, the warranty might be as low as 30 days, but others may offer up to one year.

    Refurbished electronics labeled factory certified have gone through additional tests to be brought up to original manufacturer standards. This means you will get the best product possible if it is factory certified, but you may need to spend a bit more on one of these items.

    Finally, double check that all cords, plugs, manuals and other accessories are included in the package. You may think you’re getting a really great deal on an expensive product, only to find that one of the most crucial parts is missing.

    If you’re looking for a way to save money on your office equipment, buying refurbished items can be one of the best ways to do so. However, if you’re considering buying a product that has already been owned or used, you want to ensure you’re selecting a product that will last. Doing your research, knowing your information and talking with professionals will be the best way to do that.

    Always make smart decisions about the electronics you purchase. If it seems like the deal is too good to be true, it probably is. However, if you find the right item for the right price, you could save your business hundreds of dollars.

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    Posted in Corporate Branding

    Best Free Tools for Entrepreneurs Part 2

    I have had lots of requests since I wrote my “10 Best Free Tools for Entrepreneurs” blog post to list more free tools which are useful for business owners. Therefore, I would like to add more tools to my previous list. Take a look below for the rest.

    • JotForm: JotForm allows you to create online forms in an easy way. You can create any kinds of form you want. For example; you can collect order payments, conduct customer surveys, find applicants for a job, or register guests for an event. JotForm form builder uses a drag-and-drop method to build forms. After you integrate the form to your website, the submissions will be sent to you via email.
    • Google Trends: Actually, every tool of Google is very useful for business owners. In my previous blog post, I wrote about Google Analytics and Hangout. Now, I would like to talk about Google Trends. Google Trends shows how often a term is searched on Google Search. It includes different languages and different regions of the world so you can see the trend topics worldwide.
    • Alexa: Alexa, an Amazon company, helps you to see the ranking of your website in World Wide Web. It also shows where your users are from, how many minutes they stay on your website, the keywords that send traffic to your website (so you can give ad to these keywords), which sites your visitors visit before and after your website. It also has other paid features which help you to increase your website traffic and compare your website against competitors.
    • FreeStock: FreeStock is the ultimate source of free stock images, photos, vectors, videos and etc. The best part is it is free forever. It has a growing collection so you can check it from time to time to see what’s new. It is also searchable allowing you to save time.
    • WeTransfer: WeTransfer is a simple way of transferring files around the world. It is great for sending large files which you cannot send via email due to limitations. It has a free service which lets the user upload the files to WeTransfer’s web site and writes the recipient’s email address. The recipient is then notified and can download the file until it expires, in seven days.
    • Prezi: If you are bored from regular Powerpoint presentations, then Prezi is the right tool for you. Prezi lets you create visually appealing presentations and share them on your website or on Prezi site. If you want to impress your clients, then use Prezi. You can try Prezi 14 days for free.
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    Posted in entrepreneurship, Personal Branding, Skill Development, Success Strategies

    Self-Confidence is Everything

    Penguins  in Antarctica are described by scientists who have studied them for 23 years as undaunted, without self doubt, and with a good attitude.

    That’s my definition of confidence. Once somebody’s got confidence, you’ve got something.

    What confidence is not:
    -moral superiority
    -organization-chart title
    -tan skin and white teeth
    -grin and grip

    What does confidence feel like? You:
    -you no longer need approval

    -can change your mind
    -have grit
    -make decisions
    -delegate sooner
    -have more freedom
    -have better coping methods
    -feel worthy
    -get followers
    -go over, under, around, or through problems

    -experience more happiness
    -take chances that changes your life
    The surprising cost of confidence:
    -envy from others

    Conclusion

    If you don’t have it in yourself, no one will have it in you.

    ##

    New book by Debra Benton, The Leadership Mind Switch (McGraw-Hill, June, 2017). Advance purchase available on Amazon.com now.

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    Posted in Personal Branding
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