• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Build Your Personal Brand on Twitter

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    twitter-1848505_640Social media is now the driving force of customer acquisition for brands.  This is where we now see feedback and sales taking place. Twitter is still at the top of the social networks for engagement, and there are several ways you can use to build more trust and provide a meaningful information.

    You can quickly build a strong presence on Twitter in as little as fifteen minutes a day. This involves target market research, planning, and social media management. Use these steps to get started:

    • Learn where the engagement is – Find the right people to follow for your niche through Twitter Advanced Search. Use quotes or keywords with hashtags to narrow your results. This free feature will also help you discover conversations about your brand and what their likes and dislikes are based on their tweets and replies.
    • Use Twitter Lists to your advantage – Want to be in the know about the activity of your competition? Twitter Lists can help you find the top users your audience is following. Use this little known feature to follow other lists, and add your own to build a stronger network.
    • Be the answer – People are always searching for trusted answers from brands they follow. Twitter makes it easy to become that source of information through helpful content, chats, and even live chats on places like Periscope to help you build more brand visibility.
    • Actively engage your community – Use retweets, and offer positive feedback to your network. Ask them questions, and be quick to respond to customer service issues. The more helpful and accessible your brand is, the better response you will have to your content. Keep in the mind that more people are using their mobile devices to communicate, and so direct messages are becoming more important than ever to maintain a business online.

    Your personal brand can still benefit by including Twitter in the marketing mix. By engaging on a regular basis with a focused and people-centered approach you will build a network of trust, which can bring more subscribers to your website for more leads and sales.

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    Posted in Personal Branding

    Using the Job Boards to Grow Your Career

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    keyboard-1905884_640It’s never been easier.

    The job boards are making it very easy to understand what roles are in demand and about updated job descriptions and skills are for today’s workforce.

    FACT:
    Millennials will change jobs four times by the age of 32

    This is not a slight to Millennials. It’s a fact of the modern workplace. In another post I’ll talk about the modern workplace and how Millennials are changing it.

    Knowing what’s in demand and knowing where you and your skill sets lineup are critical to maximize your value, and to be honest your enjoyment, in whatever career you choose.

    But, I’m not looking!

    Whether or not you’re actively looking for a change in your career it’s a good idea to stay on top of the job boards and the current job postings to see what skills are being valued and where you may need to enhance your skills.

    What should you be keeping track of?

    There is no specific answer here. However, because of the power of the internet you can set alerts and monitor companies and roles in ways you never could before.

    A few of the things I look for are below. You’ll want to create your own criterion.

    • Job Titles – These are always changing. Sometimes it seems they change just to throw off the search engines. Other times they change because the market changes. Of course, some roles today didn’t exist 5 years ago. If you are a pioneer in your field … you may need to look for semi-obscure titles to get a real-feel for what’s going on.
    • Companies – I have found by using these FREE resources that companies I’ve never heard of pop up. Other companies I have heard of often come up, but with roles and regions I didn’t expect. It’s an easy way to see where companies are growing too.
    • Job Descriptions – Your current role may morph over time. And, your future role may require skills you don’t have today. Reading the job descriptions of your current role and for future roles can provide insight into areas you may need to enhance for your next move.

    Note: They aren’t always academic in nature. Meaning you may not need another degree. There are others things that are valued. Find them.

    • Locations – Even if you aren’t looking to make a move it is often insightful to see that some companies gravitate towards a specific location (Austin has been hot for a while) then the interest will fade as those areas get staffed up. If you were ever considering a move … this is a trend you may want to watch.

    FREE Resources at your Fingertips

    It’s never been easier. There are a lot of resources out there that are free for your use. Or, may require a minimal level of commitment such as a login or sharing your information (usually just an email address) sometimes sharing information about your current or past employers (Glassdoor).

    Here are three FREE resources you can start using today.

    Note: I’m not endorsing or recommending any of these sites specifically. They are just well known tools in the industry.

    However, you can use these today to get a good perspective on titles, job descriptions and rough salary expectations. All for a few minutes of your time at the keyboard.

    Pro Tip: Use Alerts to make them do the work for you. They will also let you sign up to alerts for specific rules, specific cities, and even specific companies. Beware: Their alerts can get a bit spammy!

    Using the Corporate Career / Jobs Page

    What about signing up on a specific company career site?

    Many companies allow you to sign up on their website (or use 3rd party services) to drop your resume and interest into their “pool of talent” for consideration.

    A lot of companies, certainly a lot of them in the tech space, have an option to insert your information into their human resource system and they promise to keep you updated on roles. I personally don’t think this is a great idea. It gives the companies far too much information. Information that they haven’t paid for, and to be honest, they don’t deserve. If you have a different opinion I’d love to hear about it.

    The Cost of Doing Nothing

    Of course, as with all things you can choose to do nothing. However, be apprised that others are doing something and they are using tools like this to evaluate the job market, their current skill level, and their salary expectations. Doing nothing means you’re missing out. Your career is at stake. Doing something is important. And, it’s never been easier.

    Why bother doing this?

    The obvious answer is, if and when your job changes, and trust me it will. You’ll have a good perspective of the skills that are being valued in the market at the time. You’ll also have a good perspective of the job titles that are being hired at the time. And you’ll be much more plugged into the community, the economy, and the overall business environment. These are all good things that will help you stand out in your career.

    Spending a few minutes to search these FREE resources is a quick sanity check to confirm what you may already know. Or, you just might find out some new information that can help you continue to grow and advance your career.

    Pro Tip: Check your current company too! You never know what you’ll find.

    Everything Changes

    Every industry changes over time.

    • HR – From the current misnomer of Human Resources (aka HR) to what Laszlo Bock (former Google exec) calls People Operations in Work Rules.
    • Sales – Sales roles have changes from the very obvious Sales Manager to the more obscure Business Development Manager.
    • Marketing – There are a lot more specific roles for social, vertical and other industry specific scenarios. Keeping track of them is a task these tools can surface very easily.

    Using these FREE resources is a quick, simple, and automated way to keep tabs on your industry, your chosen career, and perhaps where you want to go next.

    It’s never been easier.

    What have you learned by using job boards? What other resources do you recommend? Add your comment here so we all can benefit from your experience.

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    Posted in Career Development

    4 Simple Ways to Project Authority

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    businesswoman-1901130_640“Power” [noun]
    (1) The ability to do something or act in a certain way
    (2) The ability to direct or influence the behavior of others or the course of events

    Power has a bad rep in the workplace. Too many terrible managers have made too many people associate authority with arrogance and autocracy. But, as the dictionary definition shows, power is synonymous with success. Having authority means you are able to implement your ideas,  lead teams, work autonomously and be recognized and respected.

    Moreover, projecting authority is not about forcing other people to do your bidding. It’s about painting yourself as a capable, knowledgeable worker. It’s about indicating your suitability for a promotion. It’s as important a trait for the office intern to cultivate as a company CEO.

    1) Hold Power Positions

    Power positions = confidence. Lift your chest, hold your head up high, put your arms on your hips, and you’ll instantly feel more powerful. Take the same stance in meetings or interviews and you’ll exude self-assurance and authority.

    Using body language as a success strategy can sound like a fad, but it is rooted in nature; all animals read others by the way they hold themselves. When we assume a power pose, our testosterone levels increase and cortisol level decrease. These hormone changes make us more assertive and more willing to take risks.

    2) Eliminate Tentative Language

    Don’t maybe eliminate tentative language. Don’t somewhat eliminated tentative language. Eliminate it.

    Businesses are not philosophy departments. When you know a piece of information, present it as the fact it is. This makes you look competent. When you’re expressing an opinion, speak firmly and with conviction. Using assertive language does not stop you being polite or listening respectfully to the ideas of your colleagues; it makes you sound like you know what you’re talking about.

    When we water down our statements we sound like we don’t have full faith in our opinion. And if we don’t believe completely in our idea, why should anyone else?

    3) Hold Yourself to Your Own Standards

    True authority is earned, not imposed. If you don’t hold the respect of those around you, they will turn against you at the first opportunity. Respect is not lost by disagreeing with someone, or asking them to complete an undesirable task, or giving constructive critical feedback. Respect is lost by treating others differently to yourself.

    The prerogative of a manager is to set the rules, not to break them. If you expect your employees to be at their desks at 9am sharp, be at your desk at 9am sharp. If you want them to take notes in meetings, take notes in meetings.

    If you don’t exemplify the example you wish your colleague to follow, demanding they meet those standards will only generate resentment.

    4) Always Be Prepared

    It is a truism that ‘those who fail to prepare, prepare to fail’. Picture a powerful person. Are they flustered, confused, or stunned? Exactly. If you aren’t projecting calmness, collectiveness, and certainty, you aren’t projecting authority.

    While you cannot plan for every eventuality, putting several practices into place will help you take surprises in your stride. Staying on top of industry news and trends, and keep an eye on your competitors, will allow you to hazard a guess about the direction the business should be moving. Keep anything you need regularly (such as smart shoes for meetings) in your desk. And always have a Plan B, for everything from transport routes to idea pitches to sudden printer failure.

    Beth Leslie writes graduate careers advice for Inspiring Interns, a graduate recruitment agency specializing in matching candidates to their dream internship. Check out their graduate jobs listings for roles. Or; if you’re looking to hire an intern, have a look at their innovative Video CVs.

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    Posted in Personal Branding, Success Strategies

    You’re Fired! What Now?

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    entrepreneur-998735_640I hate to sound like Donald Trump, but what happens if you get fired? or laid off? or downsized? Whatever term you use doesn’t matter. The thing is that come Monday, you have nowhere to go and you feel angry, guilty, puzzled, confused, and a hundred other feelings. You’re panicking because suddenly, it’s not business as usual. And your self-esteem is at a new low.

    You’ll have to face the world and explain your status. Plus, you must face the economic facts of life because the money spigot has shut until a new job is secured. Unfortunately, your financial commitments remain unchanged from when you had a job. Panicking doesn’t help. On the contrary: you have to approach your new situation logically and find a solution—quickly. But where to start? Yes, you’ve heard about others who lost their jobs, but that was different somehow. Now it is you.

    Start with a self-assessment

    As a practicing career coach, I developed a simple self-assessment tool for reentry into the job market. (It’s available for free by downloading it from my LinkedIn profile.)

    The first thing to assess is your emotional strength. You’re not ready for a self-calibration or for making logical decisions if you’re distraught. If your mind is not strong and you’re not clearheaded, you cannot be logical.

    Next, look at your most recent résumé, and update it. All of the people you’re going to talk with about possible jobs will need your résumé. This is a critical issue because the vast majority of people do not have their résumés done professionally. And upon separation from their companies, those lucky enough to have ex-employers who pay for the services of outplacement firms still get only limited assistance from those firms. Among other services, outplacement firms assist with the construction of résumés. Regrettably, though, the final result typically falls short of the quality of a résumé done by a professional, certified résumé writer. The outcome is that you think your résumé is good because after all, you received assistance from an outplacement service. But in reality the document is not producing the results you expected. In this case I know what I’m talking about, and my suggestion is that you engage a recommended résumé writer. If you cannot come up with several such writers for comparison shopping, I can send you a list of them if you request it by e-mailing me at alex@landingexpert.com.

    In addition to your résumé, you must have an equally solid LinkedIn profile. The same rule applies here: get it done professionally. Time is short, and your future career and financial well-being are at stake.

    Sixty to 80% of people get their next jobs by networking

    Are you good at networking? Have you developed your sphere of influence so that when in need, you can reach out for help? It is not too late to start today. Yes, I understand: you’re an introvert, or you had a full-time job and didn’t need to develop such relationships. But now you must.

    Communication skills

    From here on—and even after you start your new job—you’ll have to communicate with various parties verbally and in writing. If you’re not very good at that, I suggest you use a professional editor. I’ve been using the services of EditAmerica.com with confidence and great success.

    You are called for a video or in-person interview

    This must be scary for some despite that in the past they’ve landed jobs and so therefore they must be good. Well, think again. So much has changed in the workplace lately, including the level of intensity of the competition for that coveted job. I know this well because for the past 10 years I’ve been preparing people at all levels and from all industries for getting ready for job interviews conducted by all sorts of methods, including in person, of course, as well as by Skype or video conference.

    Are you scared about negotiating the job offer?

    People in transition feel traumatized. Then, finally, after an arduous and protracted period, an offer comes their way. They feel grateful to have received a lifeline and are in no mood to start negotiating and potentially jeopardizing the offer. Big mistake! This is the final step whereby those who know how to maneuver within the maze can make big bucks with little effort.

    Good luck to you!

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    Posted in Personal Branding

    Add These Two Qualities to Improve Results

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    joy-247303_640The tides of time are changing, and recent communications reflect the reality. People employed are seriously considering going out on their own, and those who once enjoyed being self-employed are now re-thinking the cumbersome effort. Stress and sleepless nights seem to be affecting many. Unfortunately, the lack of sleep adds to the burden, and worse it detracts from finding the better solution.

    Give thought during your quiet time to those activities you enjoy the most. It’s your enjoyment that shines through to other people. And the shine you emit is what attracts others to your work. On down days pay attention to the world around you to see where you might shine brighter than ever.

    Enthusiasm and Commitment save the day.

    To maintain a steady interest in your career or a continued interest in your entrepreneurial endeavors, make a commitment to continued learning for growth. The importance of this becomes evident in your enthusiasm for the direction you choose. Enthusiasm is contagious and will attract greater interest in you as a person interviewing for a job, or one attempting to gain the attention of potential clientele.

    Mentor

    Another avenue to explore for increasing enthusiasm toward life is to consider mentoring people with limited experience in your field of expertise. When you reach out to help others, it provides you with a deeper appreciation for where you are today. Projects done well will empower others to see an improved tomorrow. Your reward is seeing that improvement come true.

     

    All About You

    Think about the days you bemoan the fact things aren’t going right. Consider:

    • What are your tendencies and actions for handling these down days?
    • Do you see room for improvement?
    • How will you handle negative episodes in the future?

    Recent communications have revealed that most people have a need to be somewhat social too. Consider how you may interact socially while providing your expertise to experience the best of both worlds. The chosen group fills the connection need for you, and you provide insights needed by the community. At the same time, people are appreciative of your help which in turn helps you build an admired personal brand. In sales, we refer to this as a win-win.

    There is always a point in your career to turn around and teach someone else the best of what you have already learned. Whether it’s work or a hobby, consider community service. And join a community of peers to find further encouragement and gain ideas to help you grow.  Your down days will decline while the feeling of doing good increases. Everyone, including you, will be glad you did!

    Sales Tips:

    1. On slow days sit down and look around to see what you already have.
    2. Reach out to communities in need of your expertise.
    3. As you glance through social media sites, see where your insights might be helpful.
    4. Look for mentoring events that need someone of your caliber.
    5. Teach classes through organizations needing your assistance.
    6. Seek out a community of peers to exchange ideas for growth.
    7. Expand on what you learn to create new products and services.
    8. Ask your audience what they specifically need.
    9. Tailor new services to the needs of your audience.
    10. Celebrate success!

    Following these guidelines will lead to the Smooth Sale!

     

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    Posted in entrepreneurship, Success Strategies

    What to Do When You’re Headed for a Business Breakup

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    fax-1889019_640The right business partnership has the power to create an amazing company. When business partners can bounce ideas off each other, share a larger vision and work together to create something awesome, companies are more successful.

    Unfortunately, not all business partnerships end positively. While a business relationship may seem promising in the beginning, people can lose focus, develop different goals or make decisions that really hurt the business as a whole. Sometimes, business partnerships actually hurt the company more than help.

    If you’re ready to separate from your business partner, you may feel tempted to just cut the cord and get it over with. But in order to keep your business as strong as possible, there are actually a few crucial steps you need to take before saying “bye bye” to your business partner.

    Know Your Partnership Agreement

    Before you can begin a business separation, you need to know who owns what. If you and your partner properly set up your business at the beginning of your adventure, you should have a contract that clearly states the roles for each partner and what each partner controls. This contract should also say what needs to be done in order to break the partnership.

    Take a minute to review your partnership agreement and what needs to happen for the separation to be legal. You should also look for information about who will own that portion of the business after they leave the company.

    If you did not create a partnership agreement when entering the relationship, you can look at what your state statutes say.

    Talk With Your Partner

    There’s a good chance your partner knows the separation conversation is coming. There may also be a chance that they’re looking for a way out of the relationship as well. This doesn’t mean you should skip over having a formal meeting to address the issues and talk through potential problems.

    Schedule a meeting with your business partner somewhere that isn’t your office. Go out to lunch, grab a coffee or find a place where you can chat uninterrupted. By taking the conversation out of the workplace, you’re establishing level ground between you and your partner.

    Let your partner know your issues and what steps you would like to take moving forward. Share your discoveries from evaluating your partnership agreement. Allow them to respond with their own opinions or insights and attempt to come to an agreement.

    Come to an Agreement

    There are a few different ways that you can end your business partnership. If you and your partner are willing to work together to determine the best exit strategy, you both could benefit from the separation.

    If you’ve already clearly stated how you will end a business agreement in your initial contract, you will need to begin following the processes already laid out. Establishing the details in the beginning of your partnership can save you a lot of headache down the road, the same way a prenuptial agreement sets the terms for ending a marriage.

    For partnerships without a dissolution plan in the initial contract, you may be able to buy out your partner from the agreement. In order to do this, you’ll need to get a business valuation to determine how much that partner’s portion of the company is worth. If you’re willing to pay that amount to remove the partner from business leadership, this can be a great compromise for both parties.

    You may also want to consider only readjusting the terms of the original agreement. If you don’t want to completely eliminate the partnership, you can change the weight of the partnership to reduce the amount of ownership your partner has. With a smaller piece of the pie, the partner will have a smaller role in leadership.

    File the Legal Documents

    Once you and your partner have come to an agreement about the best way to end the relationship, you’ll need to follow the appropriate legal documents and forms to reflect the changes. There are various online services you can use to file the proper documents, or you may want to consider hiring an attorney to help you through the process.

    Depending on the way the business was set up, you may need to close and open new accounts. This can include getting a new Employer Identification Number and establishing a new account with the IRS.

    You will also want to inform any customers, vendors or business partners that the relationship has ended. While you may be hesitant to let them know there was a bit of a shakeup in the leadership of the business, honesty and transparency can be beneficial when you move into the next phase.

    Dissolving a business relationship is never an easy decision, but sometimes it’s necessary. If you’ve decided it’s time to go through a business breakup, you need to do it the right way. With the right approach and an accommodating attitude, your business separation can go as smoothly as possible.

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    Posted in entrepreneurship

    How to Stay Positive at Work

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    office-1701161_640It is important to stay positive at work in order to maintain your productivity. Sometimes it may be very hard to stay positive and see the glass half full. However, in order to behave professionally and keep doing your work, you need to learn how to bring up your mood. Below you can find some simple tips to help you be always positive at work.

    • Smile and Say Positive Things: A genuine smile will send your brain positive signals so you will start seeing things in a positive way. In order to keep this positive attitude, say things like “Sounds Great”, “I would love to”, “Thank you”. Seeing the good in things and showing your appreciation to others will help you stay positive all day long.
    • Build Relationships with Co-Workers: You don’t have to be best friends with your coworkers or know every detail of their lives. However, having a friendly and respectful relationship with your coworkers, managers and others will make your workplace seem more positive. Remember, you see these people at least 40 hours a week which is more than you see your real friends. Therefore, treating them in a nice manner will ease your life.
    • Decorate Your Desk: You are spending most of your time in the office at your desk. Therefore, decorate your desk with the pictures of loved ones, souvenirs from the places you visit and motivational motto cards. You can also bring your own coffee mug, some plants or posters of your favorite movies. Making your workspace comfortable and adding your own touch will make you feel happier and as a result, increase your motivation.
    • Learn Something New: Keep investing in yourself and try to learn something new. This will make you feel accomplished. You don’t even need to spend money to attend classes, seminars or workshops for this. You can try free online classes or videos on YouTube and improve your skills. Otherwise, if you wish, you can share your knowledge with others and try to teach them a new skill. You will feel great at helping others.
    • Reward Yourself: Reward yourself for every goal you achieve or task you complete. You can give yourself small treats like eating your favorite desert in the afternoon, seeing a new movie after work or buying that purse you have been craving for. Giving yourself small gifts will make you proud of yourself, increase your self-esteem and therefore, stay positive.

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    Posted in Career Development, Personal Branding, Skill Development, Success Strategies

    How to Improve Self-Confidence

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    man-1784158_640So how do you become more confident? Get a head start by dedicating yourself to confidence. Even talk to yourself. It helps! Various experts add: being in good health, regularly exercising and taking care of your body, frequently participating in activities that are fun and not just working all the time, having some close confident friends that you can trust, and being happy in your single or married status.

    Frankly, money gives you confidence too, from the sense of security it provides. Still, I know plenty of wealthy people who run scared. The National Association of Realtors will tell you that owning a home increases self-confidence. (Oh, and alcohol gives a form of it too, as noted and celebrated in many country western songs.)

    Having fulfilling and enjoyable work is a confidence builder. But it’s important that your attitude toward yourself not be tied strictly to your job position and title because if you lose the job, you’ll likely lose your self-confidence. One CEO told me about being on top of the world on Monday, getting fired on Tuesday, and by Wednesday feeling like a failure.

    But back to the self-talk: the simplest, most honest, strongest mental verbiage that you can give yourself is to expect and assume acceptance of who and what you are. Oust your harmful internal critic. You are not below or above anyone’s station. Between the Creator and the Constitution, you are equal to anyone. What you do with yourself with those facts is up to you.

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    Posted in Personal Branding

    12 Reminders to Distinguish Your Personal and Corporate Brand

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    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 

    nav-athwal1. Don’t Be Afraid to Share Who You Are 

    The temptation is always to speak about your company when marketing your personal brand, either in a presentation, written piece or face-to-face interaction. Avoid this pitfall and speak to the market you’re operating in and your predictions for the future. People and press are interested in knowing who you are personally, not just hearing one more fluff piece about your company.   – Nav AthwalRealtyShares 

    shawn-porat2. Personal Branding Is Less Formal and Communicates Your Values 

    There’s always going to be some overlap between the personal and the corporate, as you can’t help but put some of yourself into your business. But personal branding should be more focused on who you are and what motivates you. This is important because you carry your personal brand with you everywhere you go. Be authentic and reveal interesting facts about your background, interests and goals.   – Shawn PoratScorely 

    kristopher-jones3. You Should Avoid Brand Conflict 

    The key when marketing your personal and corporate brand is to mitigate brand conflict. It’s likely that your personal brand may not always represent the position of your corporate brand. For instance, with the presidential election behind us, it was completely appropriate for you to publicly support a candidate, but it may have been against corporate policy to represent your company in doing so.   – Kristopher JonesLSEO.com 

    gideon-kimbrell4. Your Personal Brand Must Survive Your Corporate Brand 

    Your personal brand needs to be able to survive your corporate brand. Founders always get too attached to their startup. Just remember: All businesses are temporary for individuals. Eventually, you will split ways with your business, and your personal brand needs to be able to survive this — even thrive.   – Gideon KimbrellInList Inc 

    corey-blake5. Use Your Personal Brand to Make Bold Statements 

    While my business makes bold statements about what we stand for, as the face of the company, I lead the charge in exploring my own authenticity with bold strokes. That means I am often polarizing. The result is that the wrong people run screaming from our business and the right people run screaming towards our business.   – Corey BlakeRound Table Companies 

    karan-chaudhry6. Talk Openly About Your Mistakes and Learnings 

    Often with corporate brand marketing, mistakes are not discussed in public. Especially public companies have to regulate corporate communication as one wrong statement can move stock price downwards. However, when you are building a personal brand, it is, in fact, great to talk about mistakes and learnings. It makes you more human, authentic and relatable to your audience.   – Karan ChaudhryComnplus 

    alexis-levine7. Keep Your Company Content Close to Your Original Mission Statement 

    We all use different tones and energy in our posts, whether it be LinkedIn, Twitter, Facebook or Instagram. It’s more important than ever to have a personal brand and present that effectively, especially if you run a company. As far as the company’s online presence, keep it as close to the original mission statement as possible.   – Alexis LevineSavvy Media 

    ross-beyeler8. Set Clear Goals 

    When it comes to marketing your corporate brand, the goals of exposure are clear: The larger the footprint, the larger potential growth. It’s important to define clear goals when it comes to your personal brand. Are you doing it for the fame, expert positioning, laying a foundation for a future business, etc.? Like anything, the clearer you are with your goals, the more likely they’ll happen.   – Ross BeyelerGrowth Spark 

    elle-kaplan9. Avoid the Oversell and Be Authentic 

    Your personal brand has the word “person” in it for a reason. If you’re just a springboard for your company’s products, it will do more harm than good in the long run. While corporate and personal interests can align, it’s vital to brand yourself as a human and be authentic instead of acting like a billboard.   – Elle KaplanLexION Capital 

    leila-lewis10. Balance Your Content 

    People expect to read posts promoting services, packages and accomplishments from a corporate brand. While it’s appropriate to share bits of that as a part of your personal brand, your personal brand should expand beyond your role in your business.   – Leila LewisBe Inspired PR 

    ismael-wrixen11. Your Personal Brand Has a Slightly Broader Focus 

    A corporate brand revolves entirely around what the company does. A personal brand is all-encompassing, as far as that individual is concerned. So, if you’re an entrepreneur, it means you have the skills and experience necessary to build companies — not just one. But you should still position yourself as someone who understands certain industries and topics if you are passionate about them.   – Ismael WrixenFE International 

    adelyn-zhou12. Look Closely at Your Connection to the Company 

    If you are the single face of the company, it becomes hard to separate your identity from that of the company. Should you take a step back from the public or change direction, you put the corporation at risk because you are the company. If you are the corporate brand, your personal life may also get scrutinized and connected to the public perception of the company.   – Adelyn ZhouTOPBOTS 

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    Posted in Personal Branding

    Create More Conversions for Your Brand with Blogging

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    blog-970722_640In order to attract new subscribers and sales your personal brand needs to be writing original articles on a regular basis. Creating unique and fresh blogging content opens the door for higher rankings on the search engines and influencer connections.

    So how exactly does a business blog allow brands to attract more visibility? With the use of the right technology and through target market research you can meet the needs of your audience. Great content establishes your company as a trusted and leading authority in your niche.

    Blogs have the potential of becoming a powerful branding building tool, and improve your following on social media. This high level of influence encourage sales when your message is fresh, appealing, and original.

    Give Your Personal Brand a Boost with Blogging

    Here are several ways you can effectively build your personal brand’s sales and reach.

    • Showcase your brand identity – Narrow your focus on articles that cover a specific subject that your company offers, and the solutions you can provide for your potential customers. This could include an eBook, podcast series, live videos and more. Your readers will be more likely to make a purchase when they receive something of true value.
    • Set a deadline – A limited release or time-frame is a great way to creating buzz around a blog post. Use this method to your advantage with email campaigns and sharing on social media. Include a dedicated sales page to capture your leads and introduce more on our product or service.
    • Include a tantalizing opt-in – When publishing a blog post you don’t want to miss the opportunity to capture subscribers either with a pop-up form or a prominent box that your readers can’t resist. This means you should be offering something they can use such as exclusive tips or a free report.
    • Plan for a membership website – After your personal brand has established a sizable following on your blog consider converting these into paying members with exclusive content. If you have a suite of products or services this is a good solution to attracting sales without writing a sales message directly in your blog posts.
    • Optimize for search and mobile – It’s still important to have the right mix of keywords in order to be recognized in search and attract more readers — especially with a responsive design for mobile viewing. Headlines and meta tags will help your brand attract more attention and improve your Google ranking.

    Blogging continues to remain strong when it comes to building your personal brand online. Not only is it a sales generator, but serves as a calling card for influencer connections and guest blogging opportunities on other prominent websites.

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