• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Change Actions Change Results

    Are you concerned about not getting their desired results or are you uncertain as to how to proceed? Most people find themselves at a literal standstill without a clue of how to get past the turmoil, so they continue to do the same.

    The worst approach to improving results is not to change a thing. Continuing to do the same old is just that, it gets tiresome and completely out of date. While peer support may sound good, it’s a slippery slope for becoming a pity party and never moving past.

    Remaining in one’s comfort zone ruins all chances for an improved tomorrow. We each have a choice of how we approach the future. The question becomes, is it time to roll up your sleeves to do the work for a brighter outlook?

    Tomorrow is a blank canvas, paint yours today.

    Failure does not exist as long as you are willing to take action. Examine what went wrong and how it may be fixed. Additionally, set clear cut goals with timelines to implement all fixes that may be required.

    Join a motivated group dedicated to learning and growing. Be among those who recognize their weak areas, but who also strive to improve upon them. Be among peers who not only learn and grow but who will then turn around to share the best of their latest education. In this way, everyone wins as everyone grows together. The added benefit is that enthusiasm and enjoyment of work remain in tact as you implement new ideas.

    When several new projects are under consideration, there is usually one that requires more study than the others. Determine if the added work will bring about more of what you wish to accomplish. Allow the flow of ideas and unique conversations to be motivating. Excitement will build to see what is just around the corner.

    If the thought of what comes next has come to mind as of late, then it’s time to give consideration to the question. Figure out what will make you happy and bring in enough income to pay the bills plus some.

    Do some research in your spare time of the latest trends in your industry or as entrepreneurs for making a decent income. Should anything catch your interest, set up appointments to speak to people already established in the field. Create a list of initial questions and keep adding to it similar to the running task list. You may find additional information on Twitter via the associated news sources.

    Whether or not something new catches your attention doesn’t matter. What does make a difference is the knowledge that you gain. Even if you continue with the same endeavor or job, the information you learned may be applied. And as you begin to make small changes, you may see the cloud of uncertainty fade away.

    The important reminder here is always to attempt to move forward and learn something new every day. As you do, the new will follow you and success is destined to be yours. And along the way your personal brand will become known as ‘the motivated one.’

    Sales Tips

    1. Don’t waste time feeling sorry for yourself.

    2. Confer with peers on best steps to take.

    3. Research the latest trends.

    4. Apply what you learn to current endeavors.

    5. Strengthen your effort to produce more.

    6. Reconfirm your vision and then reset goals as needed.

    7. Embrace differing thought to see if it may apply.

    8. Revise your vision as appropriate.

    9. Move beyond where you are feeling stuck.

    10. Celebrate Success!

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    Posted in Career Development, entrepreneurship

    5 Tips for Landing More Sales Through Cold Calling

    Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to make a connection and land a sale. With the high chance of rejection, it can feel like there is no point to even trying. If you don’t have any experience cold calling, it can seem even more difficult.

    However, cold calling doesn’t need to be scary, and it can be incredibly efficient for growing your business. With the right tips and practice, you can convince just about anyone to make a purchase — even without a warm introduction. If you’re looking for ways to improve your cold calling strategy, here are a few tips you should try out.

    1. Do Your Research

    If you’re simply going through a list of names and phone numbers and making calls, the person on the other end is going to notice. Delivering the same message to each potential customer is lazy and inefficient. If you’re unable to make a genuine connection, you have no hope of convincing your potential customer to buy.

    Before you get on the phone, do your research about the person you’re contacting. Know who they are, why they may be interested in your products or services and what problems they may be dealing with on a daily basis that you can help solve. While research may take a bit more time to complete, it can help you close more sales by making each call more personal.

    1. Mentally Prepare

    When the other person picks up the phone, you need to be ready to sell. If you’re not mentally prepared to persuade them into buying, you’re likely to waste time trying to build momentum. The more time you waste on the phone, the more frustrated your prospect is going to become. If they hang up before you can end your pitch, you’re not going to get new customers.

    Take time to focus and go through your checklist before you dial your next customer’s number. Think about what you’re going to say, the points you want to cover and how you’re going to deliver your pitch. When you’re ready to be charming, persuasive and helpful, you can improve your chances of getting a “yes.”

    1. Prepare to Sell Yourself

    If you’ve made cold calls in the past, you know many people can be skeptical about making a purchase. There are a lot of scams out there, and potential clients are understandably wary about whether or not someone is legit. To increase your number of customers from cold calls, you need to be prepared to answer questions about yourself and prove your worth.

    Study all your materials before you pick up the phone. Make a list of potential questions a customer may ask, and come up with bullet points you’d like to cover if you need to answer that question. Having the right tools in front of you during your call can ensure you’re prepared and confident.

    1. Maintain Positive Body Language

    When making cold calls, the person on the other end won’t be able to see you. However, if you maintain positive body language, your self-assurance will come through in your voice. Conversely, if you’re stressed or on edge, that will create an audible tension as well. If you’re relaxed, smiling and comfortable, you’ll seem more confident on the phone.

    Though the person on the other end won’t be able to see your body language, speak naturally, as if they’re sitting across from you. Maintain a smile throughout the entire conversation. If you feel more confident speaking while standing up, do your cold calls while standing at your desk or walking around.

    1. Prepare for Rejection

    Cold calls can be nerve-wracking due to the fear of rejection. Unfortunately, rejection is a normal part of making cold calls. When you can get over the fear of hearing a “no” and accept that some people aren’t going to be interested in your products or services, you can become more comfortable with making phone calls.

    Keep a log of all your calls and the outcomes of each. This will give you a better understanding of how many “nos” and “yeses” you’re getting. Once you better understand the ratio of how your calls are working, you’ll know how many calls you need to make to see real results. You can also see that life goes on, even if a few potential customers turn you down.

    It’s natural to feel a bit intimidated from cold calling. However, the more cold calls you make, the more used to the process you’ll become. When you properly prepare and rehearse your pitch, you can feel more confident to pick up the phone and make your cold calls. With these five tips, you’ll become a cold-calling pro in no time!

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    Posted in Skill Development

    Education vs Experience – Which One is More Important?

    As we hit “back to the school” season, many people may start to think whether college education is a must. College education is expensive but certainly important especially in some fields. However, graduating from college is not a guarantee of landing a job immediately. You also need experience in your desired field. So, which one is more important; education or experience? Is having experience enough for you to land your dream job without a bachelor’s degree? Or do you certainly require a bachelor’s degree with good academic grades? Keep reading below and decide yourself.

    • A college with a good reputation can open you many doors: It is obvious that a college with a good reputation can provide you many opportunities. Good colleges have career fairs in which many employers attend. This enables you to find a job easier. Also, most colleges have alumni networks and this network can help you land a job. However, if you attend a college which no one has ever heard of, that won’t help you as much as you hope for because everybody can get four-year degrees nowadays. The important thing is how you stand out among this crowd. Similarly, if you decide not to go to college but instead, work full-time and just go to work from 9am to 5pm every day but don’t grow yourself personally, don’t add any new skills to yourself or don’t take any major responsibilities, then your experience doesn’t matter as much because you are not moving forward.
    • Employers do not just want experience, they want relevant experience: You may not have a college degree but have five-six years of experience. However, is this relevant experience or did you hold different jobs in different fields? It all comes down to how your experience is related to the job you are looking to work for. You can work and study at the same time and this makes your degree and experience even more valuable because it shows that you are a very hard working person and disciplined at the same time because doing both of these at once require dedication and discipline. If you feel working full-time is too much for you while studying, you can try summer internships or co-ops. In this way, you can increase your experience and still get your four-year degree. Also, you can stand out among the crowd because you will have both.
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    Posted in Career Development, Education, People, Personal Branding

    11 Ways VR/AR Can Enhance Your Branding Strategy

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Add It to Video Content Experience

    Any video you produce with yourself in it, make it integrative to augmented reality as though you are sitting there with your audience members, while you discuss your topics in those videos. This will create the effect of being in the same room and make the viewer feel closer to you. – John Rampton, Calendar

    2. Create a Branded Avatar

    Create your own virtual avatar branded for your personal identity to be used in VR. Your avatar should be customized with features that make it stand out. Keeping your avatars as consistent as possible across various VR experiences is key. This way your avatar becomes more recognizable. You can also create a unique target marker that contains information on your personal brand. – Jordan Edelson, Appetizer Mobile LLC

    3. Organize Virtual Reality Office Tours

    For conferences we sponsor and have booths at, we created a virtual reality office tour. This tour features members of our staff, our rooms and the various things that make our culture fun (like video games and booze). These moments on VR help the people who watch (usually potential recruits) feel like they’re already part of a team. – Kenny Nguyen, Big Fish Presentations

    4. Try Facebook VR Hangouts

    A couple of months ago, Facebook released a VR hangout app where you can talk to your friends in virtual reality with avatars. Personal brands could create or join private networking rooms to chat with their community in real time. – Syed Balkhi, OptinMonster

    5. Don’t Use It Just to Use It

    I’ve seen it used in so many wrong ways, I’m wondering if it is actually beneficial for personal branding. So many run with any trend and don’t really study it first to see if it fits what they are trying to accomplish. Understand what it does first or there won’t be any positive high-impact results. – Murray Newlands, Sighted

    6. Find a Problem, and Solve It

    VR and AR are, ostensibly, new technology. With infancy come problems that need solutions. In order to truly impact the VR and AR landscapes, find a way to solve common problems. The paperclip is a simple tool, but it’s become ubiquitous because of its ability to solve an issue almost everyone encounters; so create the virtual, or augmented, paperclip. – Blair Thomas, eMerchantBroker

    7. Use as a Creative Social Media Tool

    We’ve already seen agencies using Snapchat and Instagram in the last few years. Agencies can go even further with AR by implementing it into their current social media strategies. Adding creative filters and animations to everyday objects or products, while correlating to your brand values, can improve brand experiences. AR can be great for taking video and content strategies to the next level. – Solomon Thimothy, OneIMS

    8. Add AR to Your Business Card

    There are so many possibilities to use AR and VR for personal branding — it just requires a little outside-the-box thinking! For AR, you could create a business card with UBleam that allows users to scan it, and an augmented reality wheel with all your social media accounts appears. This makes it easy for potential business partners to click and follow you. – Jared Atchison, WPForms

    9. Stick to Something Easy

    Don’t try to go above and beyond with this unless you have a talented video team that can accommodate this relatively new technology. If you have the ability to include VR or AR in your branding efforts, start small with something like an office walkthrough (if you have a cool spot). Once you begin to master the simpler videos, try to incorporate the technology into a virtual meeting. – Bryce Welker, Crush The CPA Exam

    10. Share Videos of Your VR/AR Experience

    Getting followers to actually engage in a VR or AR experience will be a challenge if they don’t previously know what to expect. Be the first to share a virtual or augmented reality experience and you will benefit from being one of the first to do so. These technologies are very marketable because everyone is waiting to see how they will be used. Jump in and show your audience how you do it. – Diego Orjuela, Cables & Sensors

    11. Add to the Spiderweb

    In advising founders and brands, I often tell clients to go ahead and voice their opinions on a particular technology and weigh in as to why, or why not, they will be using it. Even if it seems inapplicable, it is often good to tell your followers why you are taking a pass, or why you are embracing something that may seem counterintuitive. Before you know it, you may be a thought leader. – Ryan Bradley, Koester & Bradley, LLP

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    Posted in Personal Branding

    Take a Fresh Look at Your Personal Brand’s Website Through an Audit

    A well-optimized website for your personal brand is important in building a more traffic and higher search engine rankings. The latest platforms, mobile-friendly designs, and templates can help you achieve better results.

    Every year your business should perform a thorough website audit and evaluate what is working and what is not. This means content should be appealing to both search engines and visitors. Here are several tips to help improve your visibility:

    • Take a fresh look at your landing page – Visit your brand’s website as if coming to it for the first time — especially on your mobile device. Notice how easy it is to read the content, the page loading speed, and how responsive it is. Are there any outdated graphics or links that are hindering the visitor’s experience? Starting with these simple fixes can greatly improve your performance.
    • Update images and plugins – A simple fix is to use software to reduce the size of your photos and videos loaded into your pages and posts. Also check for any outdated plugins and other updates that need to be performed if you are using WordPress.
    • Make sure you have a mobile design – There are a lot of brand pages that are still missing the boat when it comes to capturing mobile traffic. Less people are searching for websites on their computers and rely more on their phones and tablets. Most templates today in WordPress are automatically responsive — if yours is not it’s time for an upgrade with a new installation or by hiring a web developer.
    • Find out what your ROI is – If your brand has an eCommerce website then you will want to pay attention to sales coming from there. Track all of your PPC ad campaigns from Google at least every six months, which can be done for free right inside Google AdWords. Here you will discover how many spams visitors are coming versus actual buyers and why.

    A quality website gets noticed when it includes fresh, original content that is easy to read along with a modern design that adapts to the latest technologies. Well-optimized pages and posts are more engaging to readers, and help your brand’s website move up in the search engines. It pays to take extra time and a small investment to perform an audit at least twice a year.

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    Posted in Personal Branding

    What FWP Are You Trying to Solve?

    Where FWP means First World Problem.

    If you aren’t solving a FWP you might be wasting your time.

    Sure, there are inventors and innovators out there making things you never knew you needed.

    Think iPod (and before that the Sony Walkman).

    But, for most people that are willing to spend their hard earned money they want solutions to First World Problems.

    Meaning problems that impact them directly. There is a negative connotation of what a First World Problem is too. However, I’m taking the tack that a FWP is anything that someone is willing to pay to obtain (or trade, depending upon transaction factors).

    They don’t need to be huge issues. But, if they are … that’s OK.

    Some will be grandiose:

    • Providing a reliable solar electric panel in the form of a roof shingle (Elon Musk)
    • Distributing mosquito nets in areas that are rife with malaria (Bill Gates)
    • Balloon-Powered Internet For Everyone (Google’s Project Loon)

    Some will be purely utilitarian … and in being utilitarian they solve an immediate FWP. Even if you think that specific FWP being addressed is minor or non-existent there is a market for almost everything.

    Who knew we needed a self-wringing mop?

    Enter Joy Mangano … inventor of the Miracle Mop.

    In some senses you need to look no further than the infomercials:

    • Who doesn’t want to cook a whole chicken in half the time with no muss and no fuss?
    • Doesn’t everyone want to hang 500 things in the space they used to hang 10 in their closet?
    • Why wouldn’t you want to get a whole body workout in 14 minutes?

    These are sometimes comical examples, but the fact is they work. And, they sell. And, these are by some definitions perfect examples of First World Problems.

    Whether you will be the next property flipper or infomercial maven is up to you, but the key is … Look for First World Problems to solve.

    Then go out an solve them. When you do you will stand out in your career. You might even find that you have a few careers in you.

    And, in the words of Ralph Waldo Emerson … the world will beat a path to your door.

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    Posted in Personal Branding

    Personal Marketing for Job Search

    What is personal marketing for job search?

    When searching for a job, the job seeker must first prepare marketing collateral before stepping into the actual job search. Proper preparation is absolutely the key to success. Jumping into a job search unprepared will not only bring disappointment and lengthen the process but also burn bridges for future attempts. Personal marketing is the creation of a bridge—or the means to be found—in a very competitive market, between the product to be sold (you) and an entity (the employer) that may have need of that specific product—namely, your skills. Regardless of how badly the employer needs that product or how vital it is for a person to generate income or value for that particular product, if one side cannot find and connect with the other, the transaction cannot be completed.

    Personal marketing has to be a two-way street, as follows. Inbound marketing is the employer’s creation of the means of finding the candidate. Outbound marketing is the creation of the means for the product to be desirable and wanted by the company.

    Outbound Marketing

    First, figure out the kind of employer you want to market yourself to. Identify types of employers that look for an employee with your specific qualifications. Here’s how:

    A. Segment your market by various criteria. In other words, where do you want to be in your new job? For example:

    1. By industry: Pharma, utility, financial, advertising, and so on
    2. By size: Large, medium, small, or any size at all
    3. By geographic preference and with or without travel
    4. In a physical job or a virtual one
    5. By position within the vertical hierarchy: CEO, vice president, manager, analyst, and so on

    B. Figure out sources in order to locate job leads

    1. Search for published openings—for example, on Indeed, Monster, and LinkedIn Jobs. The yield, however, is within single digits.
    2. Network via personal acquaintances, family, friends, former colleagues, and job search networking groups. This approach is the most effective way to find employment, and historically, 60 to 80% of job seekers find their next job by networking.
    3. Various types of recruiters. The yield is around 10%

    C. Decide on a method for reaching out to prospective employers

    1. Phone call, either cold call or, preferably, by being introduced
    2. Personal letter of introduction
    3. Applying on line to a published opening
    4. Sending a letter with résumé
    5. Sending e-mail and/or regular postal mail
    6. A combination of all of the above should be considered.

    Inbound Marketing

    For inbound marketing, the job seeker should find means of being found—and found desirable—by potential employers. The answer to this issue lies in the individual’s value proposition and personal branding. For those two issues to be fruitful and bring about the desired results, the information they contain has to be communicated consistently and distributed (a) in writing via the individual’s résumé, cover letter, thank-you letter, and business card; (b) by means of the Internet by way of the individual’s LinkedIn profile, other social media, and blogs or professional articles; and (c) verbally, via individual networking one-on-one, group networking, elevator pitch, conversations with recruiters, and of course the interview.

    Personal marketing is not much different from marketing for business in general. In both cases, it is imperative to stay focused on the objective. Otherwise, a diluted approach will produce disappointing and weak results.

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    Posted in Personal Branding

    Why You Still Need Business Cards

    Business cards may seem old fashioned especially for Generation Y and Z. However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is more personal compared to a digital contact exchange. Therefore, it looks like business cards will not go anywhere in the near future and every business professional need to have one so keep reading below and find out the other reasons of having a business card.

    • Business Cards Makes You Memorable: When you meet someone in a networking event or in a meeting, exchanging your business cards helps the other person match your face with your name. Also, when you hand out your business card, you are giving them a reason to follow up with you and a call to action. In this way, they can call or email you back or at least friend you on LinkedIn.
    • Business Cards Makes You Look More Professional: Having a business card looks much more professional than writing your information on a piece of paper because it shows that you actually took the time to print out a card with your information on it. In addition, think of an event where everyone has business cards and is exchanging their cards and you don’t have one. Unfortunately, this will separate you from others in a bad way.
    • Business Cards are Great for Showing Your Personal Brand: You can be an entrepreneur or you can work for someone else, it doesn’t matter. You still can personalize and show your own style in your business card. Also, if you want to differentiate your business cards from others and don’t want to have a boring paper business card, you can use Metal Business Cards. In metalbusinesscards.com, you can choose different styles for your business card from stainless steel to gold metal cards and the good news is you don’t need to pay a ton of money for this. Having a metal business card is actually very affordable.
    • Business Cards Makes it Easier and Faster to Exchange Information: Digital devices and smart phones may be everywhere but unfortunately, they don’t make exchanging information any faster. Not every digital device is compatible with each other and this makes it a struggle to exchange information digitally. Also, some people still do not prefer to use smart phones or even if they use, they may not know how to exchange information digitally through their phone so carrying a business card with you can be a big help in these kinds of situations.
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    Posted in Brand Yourself As, Networking, People, Skill Development

    How Would You Rate the Boundaries You Set?

    Throughout our childhood, we are taught boundaries for what is acceptable and what is not. We learn to accept the rules set by others, but it is an unknown as to why we are afraid to speak up when our boundaries are over-stepped. The give and take of adhering to rules and procedures apply to every type of arrangement.

    Speak up or give up ~ the choice is in your hands.

    Preparation Helps the Strategic Plan

    List priorities ahead of schedule and acknowledge where you will draw a line in the sand for declining an ‘opportunity.’

    You may find it far easier to say ‘no’ to an offer at the start than after a project is already in process. Should the need arise, sales strategy and negotiation skills apply well to get your point across to determine if you may find a happy conclusion.

    Sales and negotiation apply to personal, career, and client issues standing in the way. Anytime we express a desire, make a request, or wish to change something, there is a need for each of us to sell our ideas and negotiate the outcome.

    The high points for this type of conversation include:

    • Restatement of the original plan
    • Your perspective of the outcome to date
    • Inquiry of the other party’s perspective to date.
    • Request of the current long-term vision in case it has changed.
    • Listing of the disconnects and reasoning as you see it.
    •  Inquiry of the disconnects as the other party sees it.
    • Request for the other party’s suggestions for improvement.
    • Provide choices that speak to the other person’s interests.
    • Confirmation of how to best move forward together or part ways.

    Of course, all senses and sensibility will be on high alert after a serious discussion as outlined above. Initially, the other party may feel insulted. But with a calm voice, keen listening to ask insightful questions, and not laying any blame, you are far more likely to find an agreeable solution. Concerning projects going off track, it will be far easier to learn where you derailed to get back on to head in the preferred direction.

    All sales and business development effort begin and end with a friendly give and take in conversation and exchange of ideas. Our job is to find where the better match resides to make certain our time is well-spent.

    Most likely, you experienced situations when not everything was openly communicated as should have been. Only after time was devoted to a project, did the truth reveal itself. It’s possible the facts came to light after an initial misunderstanding. No matter the reason behind the disconnect, it is necessary to make a sudden stop to figure out exactly what is going on to correct it.

    Give thought to past issues with people and their projects, collaborative efforts, and partnerships of all types. If any of the efforts ended poorly, think about how you may improve upon similar circumstances in the future.

    Quick Guide for Problem Solving

    Speaking up to present your side of the story is very difficult for most, yet there the need is evident, particularly when there is a desire to move forward.

    Use this five-step model:

    1. Here is what you said

    2. Here is what I understood

    3. These are the current results and issues we face

    4. How do you see the solution?

    5. Incorporate some of the ideas (if they meet your standards) with your suggestions for acceptance.

    The conclusion of the intense conversation will either move you toward parting ways or continuing together on a more solid footing. In the process, you will develop an admired personal brand.

    Sales Tips

    1. Do not overlook perceived issues.
    2. Decide ahead of time what bothers you the most.
    3. Consider possible solutions for the issue as points to be discussed.
    4. Gain the perspective of others first and include perceived progress being made.
    5. Request ideas for improvement.
    6. State anything misinterpreted by yourself or the other party and ask to resolve.
    7. Offer your insights for moving forward.
    8. Come to a meeting of the minds for all to benefit.
    9. Decide whether the time is best spent parting on a friendly note or moving forward together.
    10. Celebrate Success!
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    Posted in Career Development, Success Strategies

    4 Ways to Increase Foot Traffic Into Your Store

    A wonderfully designed store layout, excellent customer service and a variety of useful products can all feel moot for a store if there’s no foot traffic. When it comes to bringing in customers, the appearance both inside and outside a shop plays a critical role in enticing passersby. In addition to enhancing curb appeal, a store can pursue a number of strategies to boost recognition, including forming a partnership with influencers, hosting events and utilizing digital tools.

    Store owners can apply the methods below to bring more customers into their establishment:

     

    Ramp Up the Curb Appeal

    Even if they initially have no intention of going into a store, standout curb appeal can pique the interest of people passing by.

    In addition to a business sign that stands out from its neighbors in color and tone, consider making a display for the store’s window. Use this space to capture something special about what the store is selling or to highlight tempting sales. Highlighting a sale encourages impulse buys, while a concise and witty advertisement about the products’ allure inspires curiosity. Something as simple as a computer store highlighting the importance of a new laptop for back-to-school or a beauty shop with before-and-after makeup photos can capture the attention of the right customer.

    According to research, 35% of people passing by a store don’t pay attention to it if it doesn’t have a sign.

    Also, take advantage of the surrounding space by placing a sign on the walkway in front of the store or using chalk to highlight the store’s entrance. A beauty shop writing in chalk at its entrance “This way for awesome beauty supplies!” with an arrow pointing at the door can tempt customers as they walk past.

    Painting walls a striking color, flying a flag in the parking lot or entrance, planting vibrant flowers outside the entrance and offering free samples right outside the door can also make your business more noticeable.

     

    Partner with Community and Brand Ambassadors

    Another great way of increasing foot traffic into a store is partnering with community and brand ambassadors, whose trustworthy presence and notability can pique the interest of potential customers.  To catch their attention, pitch them an email or phone call explaining how the business benefits the community at large and how them taking a visit to the store would be an honor. From there, work on developing a relationship. There will likely be some form of compensation required, though it can be well worthwhile if the community or brand ambassador has a large network.

    Stores can also offer anyone the opportunity to become a brand ambassador with referral programs. If they refer a certain number of new customers or social media likes, they can receive benefits. Apparel store Jobedu’s referral program is a perfect example. These programs are a win-win for the store and their best customers.

     

    Host Store-centric Events

    Events provide attendees an opportunity they can’t experience elsewhere. Examples include hosting a talk by a local artist, a fundraiser, tutorial or holiday party in the store. To spark even more interest, offer discounted store items during the event. Doing so will likely win you several new customers who will return often. Events seize upon the shared interests of attendees to grow a store’s following, while also creating an engaging presence in the community.

    Additionally, these events provide fantastic content for social media. Stores can promote these events to a community as a whole on social media without coming across as spammy, since they are helping a local artist or charitable cause. The availability of products is just a small perk. In the promotion, be sure to emphasize the event over the items. You will have a chance to showcase the products once interested attendees arrive.

    Once an event is established and promoted, consider setting the mood. Put on music in the background to prevent awkward silences, while also serving refreshments like appetizers or wine. On their way out, give attendees a goodie bag with treats or sample products. Depending on how much you’re willing to give, goodie bags can serve as a small showcase of the store’s products.

    After the event, use social media to post photos and recaps from the event. You want attendees to remember the fun they had.

     

    Offer In-Store Pick-Up

    Home delivery may be convenient, though many people work on most delivery days. As a result, they can miss packages and be forced to drive to a mailing facility and wait in line. The alternative, driving to a nearby store with a minimal line, is attractive in comparison. Use this preference to your advantage by offering customers the option to pick up orders in-store.

    Research has found that about one-third of shoppers prefer an item delivered to somewhere other than their home with the rate increasing each year. Of those who responded and opted for in-store pickup, 45% of respondents bought something else when at the store. In-store pickup is ripe for new customer opportunities and increased foot traffic.

    A combination of curb appeal, engaging in-store events and local involvement can boost the foot traffic for a business significantly, assuming their inventory and customer service is up to par as well.

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    Posted in Corporate Branding
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