Why Influencer Marketing Will Grow for Your Personal Brand in 2018
When attracting the right audience for your personal brand reputation is everything. A high-level influencer can help spread the word, which can make a big difference for your visibility and sales.
Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing …
Are We Negotiating?
The simple answer is yes.
The slightly more complex answer is always.
As noted in this post I wrote about Microsoft’s Kati Quigley and her thoughts on Everyday Negotiation it is not necessary to be a natural born negotiator.
Some people are born this way. If you happen to be one of them … congratulations. …
The Importance of Focusing While in Transition
I for one fully understand those in transition. I’ve been there at times myself–and for way too long. Life for the unemployed is hugely confusing. The quasi life equilibrium that used to exist before the transition period has been lost. And everybody you know seems to want to be helpful by giving you (nonprofessional) advice, …
5 Reasons Startups Can’t Afford to Ignore Big Data
Planning is important for any business, startups especially. The uncertainty of a startup’s trajectory makes preparation essential for navigating choppy waters. During the startup and planning phases, some startups make the mistake of not implementing big data into their business plan. In reality, big data can be extremely influential in a startup’s success.
Big data …
Do’s and Don’ts of Asking For a Raise
Everybody wants to get a fair paycheck for the accomplishments they have achieved. In the ideal scenario, your boss notices your achievements and gives you a raise. However, in the real world this is not really the case and you need to stand up for yourself and ask for a raise. Unfortunately, this is not …
Positive Risks Payoff Big Time
There is a saying among old cowboys out West: “One man with courage is the majority.”
When I write about courage, intestinal fortitude, guts, and boldness to differentiate yourself, it’s not to encourage you to do stupid, risky things. I’m not looking for the daredevil mentality that causes you to rappel off the Brooklyn Bridge …
How to Align Your Brand Messages and Values
How do you ensure the messages your brand relays — in both overt and underlying messages — are in line with the values you aim to convey?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual …
Why You Should Think About Google Featured Snippets Again for Your Brand
Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in several different formats, including video.
How is this important for your …
So, You Want to Be a Futurist?
Where do you start?
How do you know when you’re done?
This second question is supposed to be funny. I hope you at least smiled.
I think the best way to start is by reading and watching what known and renowned futurists in your industry are doing. Also, by diving deep into areas where you …
10 Considerations Prior to Accepting a New Job
The job market seems much better lately, and more and more offers are being extended to applicants. Some move into the new positions from other jobs and others from being in transition. In both cases, those job seekers miss out if they don’t take a holistic approach to specific evaluation of the new opportunity.
Often, …