Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Making the Brand

The personal branding wave is continuing to evolve and develop. Of course, the emergence and popularity of the social web has accelerated the process. Today’s job seeker, as well as those interested in progressing within a company and/or industry, have embraced the process as welcome and necessary.
Many of you are working hard [...]

Be Wary of Personal Brand “Extensions”

Most people interested in personal branding have spent time developing thinking through what their brand means and represents and they’ve developed a personal branding statement, etc.
Focus is Critical
Whether its job search, career advancement, or a small business endeavor, staying true to your mission is key.  Sending mixed messages to the marketplace or to your [...]

Personal Brand Taglines

I was researching for a UCLA Extension Marketing Master Class I’m giving in Istanbul in October on Global Branding and International Expansion and came across a subject I thought would be of interest to Personal Brand Blog readers:  the brand tagline.
For the class, I’ll be looking at taglines for cities, counties, and countries.  But it [...]

The Michael Jackson Brand

Like millions of people around the world, I was shocked and saddened by Michael Jackson’s untimely death last Thursday.
I found out on Twitter. And,  it’s true, I’m a ‘closet’ Michael Jackson fan.  I realized that as his music and videos filled the airwaves – he was the backdrop of my life for decades.  And [...]

Twitter Takes Center Stage

Personal branding is more important now than ever before.  The economic downturn is not favorable to shrinking violets…you need to be front and center.

Twitter is everywhere

LinkedIn, Facebook, Twitter – these seem to be the favorite tools of job-seekers and personal branders.  And this week, because of geo-political reasons in Iran, Twitter has taken center [...]

Your Digital DNA

Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!
Your Digital DNA
As more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely [...]

Be Your Own Brand Manager

You’ve written your Personal Brand Statement.  You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand Promotion
Have you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you don’t [...]

Personal Branding in Social Media Marketing Class at UCLA

As many of you know, I teach Social Media Marketing for the UCLA Extension.  I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester.  We have 72 people enrolled in the class.  Since the Extension focuses on adult education, the class is a perfect representation of [...]

Re-Branding is More Than a Logo Change

In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?”  What bubbled up was  “re-branding”.
Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth may [...]

Confidence in Your Personal Brand

“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” Brian Tracy
If you don’t know who Brian Tracy is, you owe it to yourself to find out.  I am a huge fan of sales and motivational speakers and Brian Tracy is one of the best.
The Role of Confidence
Last [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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