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    Moving from Free Services to Paying Clientele

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    Entrepreneurs just starting out in business are frequently asked to provide free services. Once the shock of the request subsides, and, as you dig deeper to uncover all of the ramifications, a positive side may be seen. But this is true, if, and only if, you will be addressing your desired prospective clientele.

    When you …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Moving From Brain Dead to Awakening Ideas

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    Have you ever been under the gun to create something new but the ideas just weren’t flowing? Or are you wondering how you might move your business from Point A to Point B but need the inspiration to do so?

    When we are ready to look, ideas and information surround us. Our only job is …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Conducting New Improved Business

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    No doubt you have heard commercials, many times over, that state “we have a new and improved…”. The potential problem with this relates to how the remainder of the advertisement is communicated.

    Most often and unfortunately, we feel dim-witted for having purchased the previous version of the product. On the other hand, when the improvement is …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Multiple Choice Leads to Improved Solutions

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    Do you remember your old school days, where the standard test featured was that of asking you to choose between True or False answers? Those types of tests can easily drive the creative person crazy as the grey line and new possibilities were always seen. The entrepreneurial sort would ask of each question, “What if?”  But …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Complementing Core Competency Strengthens Growth

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    Getting started in business is overwhelming to say the least. There are so many “have to” learn components. It’s not just about your core service, but also about business development and communication to attract interest in your services. For most people, they are horrified to learn they need to become a salesperson too. And for non-techies, …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Lessons on How Not to Sell

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    The introduction began on the right footing. An agreement was made to be a guest on the radio show.  The station boasted having many thousands of listeners and that people were clamoring to be interviewed. Instead of the usual 30-60 minute timeslot scheduled by other stations, this interview was allotted only eight minutes.

    At the end …

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    Posted in entrepreneurship, Personal Branding

    Sales Errors to Avoid to be Successful

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    In the early 1990’s it was assumed that saleswomen would not be successful in a sales career. Realizing this, any woman who wanted to succeed was able to take that demeaning thought and turn it into their advantage.

    Smart women would take the top male producer out to lunch and include alcohol to soften the …

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    Posted in entrepreneurship, Networking, Personal Branding

    Do Goals Bring Happiness?

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    Most people would be inclined to answer that the goals themselves do not necessarily bring happiness but might encourage motivation to start moving toward that end. This would be followed by the answer, Yes, goal achievement does bring happiness. But this isn’t necessarily so.

    The goal achievement itself offers some sense of satisfaction. But we …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Strategies to Increase Need for Services

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    Selling services can be the most frustrating occupation ever conceived if you aren’t making sales. In fact, it can make one feel quite inadequate. Instead of letting emotion take control, use analytical review to turn the situation around. Simple corrective actions may make a huge difference. Here is a quick example:

    1. Become familiar with …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Vitality Drives Healthy Business

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    A common topic among experienced entrepreneurs is that of “burnout”. The question becomes, have you truly burned out or do you simply need to rest and regroup?

    Frequently, when big projects are completed and the frenzy dies down, this is when the idea of burnout hits. It’s the roller coaster ride of entrepreneurship hitting the …

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    Posted in entrepreneurship, Personal Branding, Workplace Success
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