Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

Syndication

Your Brand Influence is NOT a Metric

Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios

The boardroom is in disarray with dozens of voices and opinions [...]

Personal and Professional Brand Balance

In the words of the great comedian Mitch Hedburg
“You cannot make all of the people happy all the time, and last night all of those people were at my show.”
This is as true in life as it is on stage.
Unless you are an independent contractor, consultant or community marketer, your personal brand is not [...]

President G.W. Bush: The Brand Challenge

He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is [...]

Your Personal Brand Has a Half-life

Relationships are only as strong as the value placed on the relationship by the least interested party. In other words – reciprocity defines the value of a relationship.
Consider: a guy may invest a great deal into a potential relationship with a girl (flowers, concert tickets etc). However, the bonds of their relationship are only [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
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