Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Stop Saying You “Can Do Anything!”

Not long ago, I had the experience of working with a new intern. While we were having a coffee, I asked her about herself and how she saw herself helping us during her stay.
“Oh, I can do anything,” she gushed. “I’m just so happy to be here that I’ll do whatever you want [...]

Personal Branding to Prevent Career Suicide

Two days ago I read an article on CNNMonday.com about how many people are afraid that taking a “survival job” to make ends meet now will destroy their career when the economy picks up again.
That’s very understandable.  When you’re forced into a lower-level job than you were currently doing, or find yourself doing a job [...]

Don’t Be a Negative Nancy!

In college, I had a friend who was always complaining about some aspect of her life. Her classes weren’t going right, a friend wasn’t being nice to her, and all the guys she met were jerks.  Of course, she was great to talk to when I wanted to complain about something–but not a lot of [...]

Starring in our Own Truman Show

Ten years ago, a movie called The Truman Show explored what would happen if a person who had unknowingly been filmed their entire life for a television show suddenly discovered that every part of their life was public.
At that time, that was a radical concept.  Reality shows were just getting popular.  Jon and Kate had [...]

Make Sure You Avoid this Online Branding Fiasco

Earlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn.  He changed his profile to only show partial information about his work history.  Plus, he added a company profile for his new consulting business and grossly lied about his 2009 revenue and the number of employees he had.  All those changes [...]

Colleges Need to Teach Personal Branding

This year will be my 5 year reunion for college and while checking the Luther website for Homecoming information, I took a glance at the tuition costs for next year.  And even though I knew college tuitions have been skyrocketing, I was still shocked by the number:  $32,140  That’s over $10,000 more than when I [...]

Your Job is Not Your Personal Brand

Today, I wouldn’t recommend answering the “What do you do?” question with your job description. It is highly unlikely that what you’re doing now will be the same thing you’re doing in 3 years.

Don’t Put Off Personal Branding to Focus on Keeping Your Job

Believe it or not, there are actually some people who are taking a not-so-secret delight in the economic recession. Who? Employers.
They’re glorying in the fact that there are so few jobs available that they receive hundreds of applications for a single position. They’re thrilled that they can wring salary concessions out of their [...]

Don’t Be Everything to Everyone

Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”
“I don’t know,” he told me. [...]

3 Ways to Ensure Your Photo Works for Your Personal Brand

At some point when you’re developing your personal brand, you’re going to want to have professional photos taken so you will be able to show a great-looking photo on your blog or website.
By now, I’m sure you know things you need to be aware of when you take your business photos. No revealing clothes, [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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