Author: Paul Dunay

Paul Dunay is the Global Director of Integrated Marketing at BearingPoint, Inc and blogs at Buzz Marketing for Technology. He has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young. Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, and the CMO Council.
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How to Create a Personal Brand by Becoming a Thought Leader

Let me also start off by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Wednesdays and thought I might focus initially on one path I know very well and that path is – how to create a personal brand by becoming a thought leader.

People don’t buy…
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