Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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5 Tips to Communicate More Effectively

If you haven’t heard about the napping transit worker who was caught on TwitPic and the firestorm of controversy that ensued, there’s a lesson to be learned: it only takes one tweet to capture you a moment that kills your personal brand. Which got me thinking about another medium that quickly spreads: email.
Take [...]

4 Personal Branding Tips Learned From Corporations

Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.
So, what four specific takeaways can you get from corporate branding, [...]

How to Build Your Brand Through Blog Comments

When you leave blog comments, do you have a goal in mind?
Believe it or not, blog comments are an excellent way to build relationships with key people in your field (find them on AllTop and Technorati), create positive touchpoints for your personal brand, and demonstrate your ability to synthesize information, provide insight and draw on [...]

4 Ways to the Latest in Personal Branding

The fact that you’re on Personal Branding Blog right now means you’re already ahead of the curve differentiating yourself for career success. And all of us contributors are thankful for you taking the time to hear what we have to say – and applying our knowledge to your life to boost your career. The next [...]

3 Personal Branding Interviews You Need to Read

Dan Schawbel has over 220 great interviews with some of the top minds in personal branding, business, writing and social media. We have much to learn from these remarkable interviewees.
In case you missed them, here are three of my personal favorites that have takeaways to advance your career and life:
Don Bulmer is the Vice President [...]

How to Use RSS to Strengthen Your Personal Brand

If you were asked point blank, “What current events happened in the past two weeks in your industry?” how would you respond?
By the end of this post, you will turn that question into a serendipitous branding moment. Your answer will be timely, relevant, and put into context of the larger picture.
With competition so fierce, employers [...]

Personal Brand Audit: What’s Your Twitter Score?

This is the fifth in a series of Personal Brand Audits to make sure you’re keeping your personal branding efforts fresh and effective. (See 1: LinkedIn Audit, 2: Facebook Audit, 3: Google Audit, and 4: Visibility Audit).
Twitter is a powerful tool to connect with people who can advance your career, to engage your target market, [...]

9 Questions to Take Your Brand to the Next Level

Personal branding is an iterative process. As you change career paths, relocate, find new lines of work or climb upward at your current job, it’s helpful to step back and reflect on what makes you, you. Answer the questions below to make sure you’re in tune with You, Inc., and can articulate your value [...]

4 Tips to Write a Career Blog That Gets You Noticed

Google, Facebook, LinkedIn and Twitter are all tools we use to research people we’ve never met. Over 50 million people are  Googled a day. A career blog lets you ensure that employers, clients and business partners find positive content that solidifies their decision to work with you.
What is a career blog?
A career blog is a [...]

Personal Marketing Basics: 5 Tips to Get Started

Hunting for jobs? Here are five foundational tips to get started marketing yourself electronically:
1. Start with the basics. Better understand how to break into your field by reading up on your industry at WetFeet. Search the job boards like Monster and CareerBuilder, as well as niche job search sites like Beyond.com. Use Glassdoor to read [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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