Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

Syndication

Your Personal Branding Worksheet

Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand.
This worksheet is a slightly adapted version of the original by Meg Guiseppi, a good friend of mine and a leading Personal Branding Expert for executives.
Save your answers [...]

Controlling Your Google Results: The Art and Science of the Personal Press Release

Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topic
First, decide on a newsworthy event or accomplishment you will announce, such as:

Launching a new website
Receiving an award, [...]

Brand-Yourself.com Launches Platform to Manage Your Personal Brand Online

As the Wednesday columnist for Personal Branding Blog, I’m excited to announce my team and I just officially launched Brand-Yourself.com, a new platform that demystifies the process of building your personal brand using social media. In honor of you and the loyal personal branding community here, we’re giving away 100 free extended free trials if [...]

5 Questions To Ensure Your Writing Strengthens Your Personal Brand

Whether you’re a job applicant applying for a position, a freelancer trying to attract clients, or an employee climbing the corporate ladder, your ability to effectively communicate is one of your most valuable assets.
Everything you write has a very specific audience. Are you keeping your audience in mind when you write? To effectively impact your [...]

Learn From Well Branded Student Meagan Burns

I came across Meagan Burns, a Junior at the School of Visual Arts in Manhattan, when she followed me on Twitter. After checking out her web presence, I was struck how well she’d successfully hit on the fundamentals of personal branding.
She’s also built a seriously awesome online presence. You should take a page out of Meagan’s [...]

5 Tips to Communicate More Effectively

If you haven’t heard about the napping transit worker who was caught on TwitPic and the firestorm of controversy that ensued, there’s a lesson to be learned: it only takes one tweet to capture you a moment that kills your personal brand. Which got me thinking about another medium that quickly spreads: email.
Take [...]

4 Personal Branding Tips Learned From Corporations

Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.
So, what four specific takeaways can you get from corporate branding, [...]

How to Build Your Brand Through Blog Comments

When you leave blog comments, do you have a goal in mind?
Believe it or not, blog comments are an excellent way to build relationships with key people in your field (find them on AllTop and Technorati), create positive touchpoints for your personal brand, and demonstrate your ability to synthesize information, provide insight and draw on [...]

4 Ways to the Latest in Personal Branding

The fact that you’re on Personal Branding Blog right now means you’re already ahead of the curve differentiating yourself for career success. And all of us contributors are thankful for you taking the time to hear what we have to say – and applying our knowledge to your life to boost your career. The next [...]

3 Personal Branding Interviews You Need to Read

Dan Schawbel has over 220 great interviews with some of the top minds in personal branding, business, writing and social media. We have much to learn from these remarkable interviewees.
In case you missed them, here are three of my personal favorites that have takeaways to advance your career and life:
Don Bulmer is the Vice President [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

  • Connect With Me

  • Sponsors

  • Recognition

    • Top 50 Media and Marketing Blogs by AdAge
    • The #1 job blog you should be reading by Careerbuilder.com
    • One of MC Hammer's top 10 favorite blogs
    • Technorati #28 Top Small Business Blog