Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Using Chapter Titles to Build Your Personal Brand

Chapter titles can become powerful tools for selling more copies of your book and building your personal brand. Each chapter title should tell not only what’s in each chapter, but stress how readers will benefit from the chapter contents. Chapter titles from Writing that Works, which has sold over 110,000 copies, are used as examples.

Content Management Tips for Personal Branding

Content management doesn’t sound very exciting, but content management is not an option if you want to build your personal brand as a high-visibility subject area expert.
The following tips will help you create a content management system–an easy way to consistently plan, produce, and track your book and marketing content. Using a content management system [...]

What Are Your Writing Goals for March?

As the second month of 2010 fades into the background, it’s time to evaluate the progress you’ve made writing your personal branding book during February and review your writing commitments for March.
Months have a way of disappearing without visible progress on your book.
The best way to make sure that you make consistent progress on your [...]

How to Save Time Choosing the Right Topic for Your Book

Once you’ve made a commitment to writing a nonfiction to build your brand and advance your career, whether you’re working for someone else or own your own business, the next step is to choose the right topic, perspective, or approach, for your book.
Your choice of topic is critical. We’ve all graduated from high school or [...]

10 Common Book Publishing Myths and Misconceptions

Don’t let the following 10 book publishing myths and misconceptions undermine your confidence and lead you astray when you think about writing a nonfiction book to build your personal brand and expand your career opportunities and/or business profits.
1. I don’t have time to write a book

Who does have time to write a book? We live [...]

One Sheets Can Market Your Book and Build Your Brand

One sheets are a powerful marketing tool for you to use marketing your book and promoting the services that make up your personal brand. One sheets are easy to produce and free to distribute.
One sheets are the ideal way to build your brand at minimum cost.
Once you create your first one sheet, you’ll find it [...]

Searching for Book Ideas at Amazon.com

6 Tips for organizing your search for inspiration & competing books at Amazon.com
More than any single bookstore or library, Amazon.com can be an author’s best friend, offering endless opportunities to search for currently available books, ideas, and opportunities.
Time spent at Amazon will help you:

Locate the “missing book.” Searching at Amazon.com helps you identify the “missing [...]

Do E-books Create Personal Brands?

Here are 6 things to consider when creating an e-book strategy to build your personal brand. E-books are very much in the news, as the success of the Amazon Kindle and Barnes & Noble Nook show. However, what happens as a technological trend may not be relevant to those primarily interested in choosing the right e-book branding strategy for building a personal brand. The 6 points will help readers view e-books from the the perspective of their career, instead of the current media interest in e-books.

Does Self-Publishing Make Sense?

Three big questions
One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.
During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.
But, is self-publishing really for [...]

6 Ways to Promote Your Book While Writing It

Early promotion is a key strategy for authors writing a book to promote their personal brand.
Early promotion gives you an opportunity to jumpstart your book’s success and tilt the odds of your book’s success in your favor.
It’s never too early to begin to promote your book!
Authors who don’t begin promoting their book until it’s [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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