• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Avoid Overwhelm and Get Focus For Your Brand Marketing

    shutterstock_279289790Running a business is not an overnight success story, and many brands may struggle with not enough time or have themselves spread too thin. As marketing becomes more complex it’s important to change your perspective and build better habits. This is just a matter of focusing on what really matters for better productivity.

    Does your brand need more time to build your business? There are some great techniques that can bring up the level of your efficiency. It’s important to evaluate the areas where you see lack of attention or not enough growth.

    Too many activities at once can hinder your progress and marketing strategy. The right focus will enable you to harness your day and move forward into success this year.

    Focus Strategies for Personal Brands

    Creating a routine on the most important tasks is just the beginning of reaching out to your brand’s full potential. Here are some key factors to consider:

    • Track your current activity – Time is the one thing we can never get back. Use online tools and hire freelancers to help you delegate tasks. Reach out to your network and find out what works best for their business. It’s amazing how many brands do not do this, especially at the beginning stages. A customer who perceives that you are too busy for them can quickly turn away. Find out what is taking up too much of your time and drill down from there.
    • Learning something new could be too much information – While researching topics in your field your brand can come to information overload very quickly. This can not only kill your creativity, but will put your marketing focus out of balance. Tackle one new thing at a time, and after having mastered that move onto the next phase of growth.
    • First hand experience matters – By just doing the work and managing the pitfalls and successes your brand can learn a lot. Just dive in and see what happens. You can study something so much that you never quite learn the real application of it. You can always adjust the sails along the way, and add some knowledge to what you are learning through action.

    As a personal brand grows so does the need for tapering the overwhelm factor. Take the time to evaluate your progress each week with adjustments to your schedule and work flow as needed. Take some personal time to recharge and reflect, even if it’s just a small amount each day. Your business can be a place that runs from efficient, focused, and disciplined progress rather than the day running you.


    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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