• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Building Your Personal Brand with Blogging

    Creating a blog and then consistently blogging is still the biggest untapped opportunity well. Use this post as a mini-resource guide for some inspiration to start blogging, or if you’ve started, use this post as a refresher to understand why you are blogging in the first place. Then use the blogging tools to improve your blogging efforts so you can get more ROI from your efforts.

    Why a blog?

    1) Search engines love blogs:

    Search engines love fresh and relevant content; that is why Wikipedia is one of the top search results for so many terms. Every one of your blog posts is an opportunity to rank for “long tail keywords” that can drive very targeted search traffic to you. Think of your blog as an opportunity and search engine traffic magnet. Search engines are in the business of matching search terms with relevant content and blogs are increasingly the home for valuable content.

    2) Blogs are link sticky:

    Think of the last piece of content that you linked to on the Web. It was most likely a blog article that you found interesting or valuable. Every blog post you write has the opportunity to generate more inbound links for you. An inbound link to your blog post is like a website raising its virtual hand and saying, “this article is really good and I want you to know about it”. Keep in mind that the more inbound links you have to your blog, the higher you will rank for your targeted keywords.

    3) You are creating an enduring asset you own:

    With every blog post you are increasing the amount of “virtual land” you own free and clear. Think of your blog posts as “virtual stakes” in the ground that have an asset value and you will start to think with a different perspective. Great blogs that have accumulated lots of valuable content have both tangible and intangible value. You own it forever if you want.

    4) Increase your opportunities to get found:

    Think of every one of your blog posts as a lottery ticket; the more lottery tickets you have the more opportunities you have to win. Winning the lottery can mean getting the job you want, making more money, or just being seen as a thought leader in your space. Whatever your lottery is, each blog post you own is another chance at winning your lottery.

    5) It’s all about eyeballs:

    Blogs are social tools and can drive more eyeballs to your personal brand. With search engines and social media sharing plug-ins, blog posts are eyeball magnets. Interesting blog content that is optimized has a way of getting found and shared quite quickly, attracting more attention to your personal brand.

    Tools to measure your blog’s success:

    Top blogs on blogging:

    Now it’s your turn?

    What are some of your favorite blogging resources? Please add them in the comments section.

    Author:

    Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. Make sure to connect with him on Twitter @chadalevitt.

    avatar

    Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. During the day, Chad is an inside sales associate with EMC Corp., the global leader in information infrastructure technology & solutions, in their award winning sales development program. Chad attended the University of Central Florida for his undergraduate degree and Nova Southeastern University for his MBA with a concentration in finance.

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    6 comments on “Building Your Personal Brand with Blogging
    1. avatar
      EXPERT
      Bret Simmons says:

      Right on, Chad. There is simply no better way to document and target your value than by blogging. What will surprise most is that blogging will also clarify and improve your value. I know this pisses some people off, but I personally don’t take someone seriously that claims to be branding but is not blogging. Thanks, Bret

    2. avatar
      EXPERT

      Could you be taken seriously as a person “in business” without a cell phone today?

      I don’t think so.

      I look at a people having a blog today as people used to look at cell phones not so many years ago. A few short years ago there were still hold outs in the business world, who did not have a cell phone. Today those people are long gone, they ether bought a cell phone or retired (one way or another).

      I believe today, Blogs are now at that same cross road, ether you have one, or you will have one very shortly OR you are going to be retiring (one way or another) real soon.

    3. avatar
      EXPERT

      Blogging is the easiet and most effective way of building your personal brand for all the good reasons you mentioned on this blog and for these additional reasons:

      1. It is inexpensive for anyone to build a brand using a blog

      2. Blogging puts your brand within reach of an entire global audience, an opportunity that was previously avaialble to a select few

      3. It is effective because you can integrate any social media platform like LinkedIn, Facebook or Twitter

    4. avatar
      EXPERT

      Great article. I appreciate your tools and top blog listings. And..thanks for lighting a fire beneath my feet! I’ll start sharing my knowledge and experience!

    5. avatar
      EXPERT

      As an Executive Career Coach I like to remind my clients who are seeking a new position that a resume is a “career obituary”, it represents the past. If I were recruiting today in addition to looking a persons past results, I would want to know what they are thinking about…what they are passionate about, what their opinions are on industry trends etc. Leverage your blog to demonstrate that you are a thought leader with SOLUTIONS for your industry.

      Loribeth Dalton
      The Heart Hunter

    3 Pings/Trackbacks for "Building Your Personal Brand with Blogging"
    1. […] Building Your Personal Brand with Blogging Published: April 17, 2010 Source: Personal Branding Blog – Dan Schawbel Creating a blog and then consistently blogging is still the biggest untapped opportunity well. Use this post as a mini-resource guide for some inspiration to start blogging, or if you’ve star… […]

    2. […] Building Your Personal Brand with Blogging […]

    3. […] hear all the time about how important blogging is in helping develop your personal brand and subsequently your career.  They are from pretty credible sources like Dan Schawbel, Chris […]

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