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  • Business Card for People In-Transition

    business-card-427520_640In America, if you don’t have a business card, you’re a nobody. And nobody likes to be a nobody. I’ve been using that catchy phrase for years because I want people to remember the importance of having a business card—especially when in transition. Why so? Because more than ever, those in transition absolutely have to connect and communicate with as many people as possible. The more lottery tickets you buy, the more chances you have to win . . .

    Employed people higher than a certain level get company business cards as a matter of practice. But whom do you represent when in transition? Yourself! Therefore, a personal business card of your own is one of the most important—and yet somehow among the most overlooked—pieces of marketing collateral. As the American Express ad used to say, “Don’t leave home without it.” That certainly applies in this case. And hasn’t it been embarrassing for you—and ineffectual looking—when someone hands you a business card and you can’t reciprocate?

    For those in transition, the purpose of a business card is onefold: you want a person with whom you had a brief chat to have your contact information so that the two of you can keep the communication going. I’m talking about the short term—right after that initial connection. The chances are 80% that something will happen within days. But if not then, the chances are only 20% that further communication will ever happen. That’s why, after a business card exchange, one wants to get back to the other person for that re-connection.

    A business card sums up your brand. It should include—besides your name, of course—a phone number where you can be reached and other information regarding the places that the person can find out more about you. For instance, the short-version URL of your LinkedIn profile provides lots of added value, and if you have a personal or other professional Web site, it, too, can add to your credibility. A home address is not necessary unless you have a good reason to include it.

    Your business card should be simple looking, uncluttered, very attractive to the eye, and memorable. You want to be remembered in a positive way. Nice colors and an engaging design on thick, matte-finish paper stock work best. Remember that you are represented wholly by way of that two- by three-and-a-half-inch card. And yes, please keep it the standard size. An oversized card or a folded card might stand out but perhaps not in a favorable way for those who have to file it.

    Obtaining business cards is easy. Cards from Vistaprint printing company are very inexpensive; the Web site provides tools for creating a business card online. Another company is Moo. Frankly, there’s no good excuse not to have a business card. My advice is that the production of a business card is not a place to try to save pennies. Get it done right, because it represents you and nobody else. Are you the type who always buys the cheapest? Make an exception here, and you’ll be happy you did.





    I am a Career Coach and my specialty is Interview Preparation. I'm known as "The Landing Expert." My clients are 90% job seekers in transition and 10% those who contemplate a career change. CLIENTS BENEFIT FROM MY SERVICES AS FOLLOWS: • Most clients land, on average, within 5 months. • In-office clients are videotaped in an interview simulation followed by a lively discussion. • Clients get "straight-talk" coaching. This "tough-love" approach pinpoints their weaknesses quickly and lets them make real-time corrections (improvements) in performance. • Interview preparation techniques are customized for a wide range of professional backgrounds, age groups and learning styles. • Clients are trained to analyze an interviewer's question then provide a focused response. • Clients are exposed to a variety of interview questions from across many industries. • Audio/Video and screen collaboration sessions can be recorded for future viewing. • Clients have on-demand access to "in-transition" support. SPECIAL ADVANTAGES FOR CLIENTS INCLUDE: • Interview preparation includes both verbal and non-verbal communication (i.e., body language and voice). • Based on 10 years of experience with 600 clients worldwide, new clients are taught how to confront and survive the most challenging interview scenarios. • Clients have immediate access to my network of 25,000+ Level 1 LinkedIn connections. • Clients and non-clients alike may download my free 90-page directory of job search/networking groups throughout NY, NJ, PA, and CT. • To provide the greatest possible reach, I have communication skills in five (5) different languages and offer unlimited e-mail & phone support. Get customized interview preparation and access to my 25,000+ Level 1 LinkedIn connections! Go to http://www.landingexpert.com/ then SERVICES and FEES for detailed information. Contact info: alex@landingexpert.com or ✆ 609.333.8866 EST

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