Category: authors corner

authors cornerBrand MysteryPersonal BrandingSuccess Strategies

2 Key Resources for Crafting and Telling Your Story

I’d like to recommend 2 books that that can help you craft and tell your personal brand building story on your blog or website.

Ginny Redish’s Letting Go of the Words: Writing Web Content that Works and Patrick Hanlon’s PrimalBranding: Create Zealots for your Brand, Your Company, and your Future offer strong, relevant insights plus …

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7 Writing Tips for Personal Brand Building Success

The writing habits that got you this far in your career may not be enough for personal branding success!

As we progressed through high school and college, few of us have had either the opportunity, or the necessity, to develop strong, efficient writing habits.

Last minute was usually good enough to obtain passing grades–or better–on …

authors cornerPersonal BrandingSound BrandingSuccess Strategies

7 Tips for Writing & Publishing Your First Ebook

Writing and publishing an ebook is proven success strategy for branding yourself as an expert in your field.

Ebooks offer a significantly faster branding strategy than previous publishing options.

Although success is never guaranteed, the 7 tips that follow, however, will increase the likelihood of your personal branding success during today’s period of rapid change.…

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Branding & Career Tips from The Apple Experience

Carmine Gallo’s The Apple Experience offers a wealth of practical branding and career advice, whether you want to advance your career or build customer loyalty.

Subtitled, Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo’s The Apple Experience is an engaging, anecdote-filled analysis of The Apple Stores, and how the customer loyalty they create builds-upon–and …

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Penelope Trunk’s Journey from Trade Publishing to Self-Publishing

The story of Penelope Trunk’s journey from trade to publishing to self-publishing is a “must read” for anyone interested in writing a book to build their personal brand.

It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …

authors cornerguest postPersonal BrandingSound BrandingSuccess Strategies

7 Marketing Tips for Personal Branding Success

It’s one thing to have a strong personal brand, it’s often another thing to have a profitable personal brand.

By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.

I recently revisited Jim Horan’s  highly successful One-Page Business Plan site, …