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    “Priceless” Leadership: An Interview with Kevin Allen

    Case of the Missing Cutlery

    Recently, I had the chance to connect with Kevin Allen, the pitchman behind MasterCard’s now iconic “Priceless” campaign and author of the Wall Street Journal best-seller, The Hidden Agenda. In Allen’s newest book, The Case of the Missing Cutlery, he discusses his journey to becoming a leader. Specifically, he recalls his time as a young manager at an airline …

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    Posted in authors corner, Book Reviews, Career Development, Career Resources, Interview, Media Branding, Skill Development, Success Story, Success Strategies

    Ditch the Pitch: An Interview with Steve Yastrow

    Steve Yastrow - Headshot

    Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch: The Art of Improvised Persuasion, makes the case against a standard sales or …

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    Posted in authors corner, Book Reviews, Career Development, Career Resources, Interview, Media Branding, Personal Branding, Skill Development, Workplace Success

    Romancing the Brand: An Interview with Tim Halloran

    Romancing the Brand

    Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with their consumers, …

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    Posted in Book Reviews, Career Resources, entrepreneurship, Interview, Personal Branding, Success Strategies

    Fit at Last: An Interview with Ken Blanchard

    Fit at Last

    Recently, I had the opportunity to speak with Ken Blanchard, one of the most influential business leadership experts and author of the iconic One Minute Manager. His newest book, Fit at Last, demonstrates how his leadership techniques can be applied to achieving success and strengthening commitment by chronicling his journey to better health. We discussed his inspiration, …

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    Posted in Book Reviews, Career Development, Career Resources, Interview, Media Branding, Personal Branding, Skill Development, Success Strategies

    Economy of You: An Interview with Kimberly Palmer

    Economy of You

    Recently, I spoke with Kimberly Palmer, senior money editor and Alpha Consumer blogger at U.S. News & World Report. Kimberly is also a successful “side-hustler,” building an Etsy shop of money planners to help create some financial freedom. She also is releasing a new book, entitled The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your …

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    Posted in authors corner, Book Reviews, Career Development, Career Resources, entrepreneurship, Interview, Media Branding, Skill Development, Success Strategies

    How to Start Building Your Personal Brand Today

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    If you’re having trouble balancing long-term personal brand building and career development with the requirements of your day-to-day job, I have the perfect book for you.

    The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results is a highly readable book that provides a fresh perspective on planning, accomplishment, and success.

    The ONE Thing immediately …

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    Posted in Book Reviews, Career Development, Career Resources, Personal Branding, Skill Development

    Picture Your Personal Branding Strategy

    Christine Chopyak’s Picture Your Business Strategy: Transform Decisions with the Power of Visuals shows how you can picture your journey to personal branding success from the present to the future.

    Visual thinking is one of the most important success strategies in business and personal branding today. Previous articles, like Resume Tips for Projecting a Creative …

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    Posted in authors corner, Book Reviews, Personal Branding, Success Strategies

    Women Who Don’t Wait in Line: An Interview with Reshma Saujani

    Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …

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    Posted in authors corner, Book Reviews, Career Development, Interview, Media Branding, Personal Branding, Success Strategies

    Dan Schawbel’s Promote Yourself is Available Today!

    I hope you’re doing well and thank you so much for following this blog and supporting both my company and my career. I appreciate you taking the time to read my work on careers, workplace trends and personal branding.

    Today, I’m proud to announce that my second book, Promote Yourself: The New Rules For Career Success (St. …

    Posted in Book Reviews, Career Development, Personal Branding

    Book Marketing for Personal Branding Success

    In today’s content-oriented world, book and ebook marketing are essential tools for personal branding success.

    Books and ebooks offer a fast-track to your personal branding success. They demonstrate your expertise, showcase your understanding of your prospects’ needs, and prove your ability to help others solve their problems and achieve their goals.

    Whether you’re goal is …

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    Posted in authors corner, Book Reviews, Personal Branding, Success Strategies
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