Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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When Worth-Your-While Isn’t Worth-The-While

What goals do you have when it comes to your social media use?
I recently had a fellow blogger, Scot Duke of Mr Business Golf, post a comment in regards to a article I had written regarding trying hard to reach your goals and being persistent in social media. His comment to my post:
Good advice, but what if [...]

The Power of Referral Partners: Why Two Brands are Better Than One

Whenever I’m at a conference or networking event, my favorite group of people to look for are those I can learn from, who have specific expertise that they are passionate about and love to share. I thoroughly enjoy finding out what people do, what’s been successful for them, and applying those ideas to my own [...]

Not Getting Traction with Your Personal Brand?

Lessons from George “Why No T-Bone?” Costanza
During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.
“I’m thinking T-Bone,” says George.
“But there’s no T in your name!” exclaims Jerry.
Not surprisingly, when George tries to get his co-workers [...]

Positioning Your Personal Brand

Having taken on this new role of blogging on the Personal Branding Blog (thank you again Dan for the opportunity!), I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, [...]

Brand Matchup: Barack Obama and Car Brands

We haven’t played any games on this blog in a very long time. It could be because I’ve been so wrapped up in interviewing people and writing thought provoking posts for you. I wanted to get back to some fun and games with “Brand Matchup.”
Here is how you play
You get to choose which [...]

Laid Back Friday 2/1/08: Issue 3 Launches, Brand Matchup, Q&A and Music

[youtube=http://www.youtube.com/watch?v=ShhhVMNFX5w]
The 3rd issue of Personal Branding Magazine is out today. All paid subscribers will be receiving their copy, which includes 35 pages, with 25 articles and more of my interviews with the influencer’s. If you haven’t downloaded the free sample, it won’t be available much longer, so get it while it lasts.
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Brand Matchup
With [...]

Brand Matchup: Brad Pitt and Shampoo

Friday’s are great for playing games, as we get excited for the weekend.  This is the third round in a series I call “brand matchup.”  Match Brad Pitt’s personal brand with the shampoo product brand listed below. Please leave your answers in the comments section.
Round 1: Bill Gates and Coffee Brands – Starbucks wins
Round [...]

Brand Matchup: Mark Zuckerberg and Toothpaste

Match Mark Zuckerberg’s personal brand with the toothpaste product brand listed below. Please leave your answers in the comments section. This is the second game in a series I call “brand matchup.” Brand matchup launched on November 16th, with Bill Gates and coffee brands. The majority of participants said Starbucks.
I didn’t [...]

New Game: Match the personal brand to the product brand

For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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