Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Do E-books Create Personal Brands?

Here are 6 things to consider when creating an e-book strategy to build your personal brand. E-books are very much in the news, as the success of the Amazon Kindle and Barnes & Noble Nook show. However, what happens as a technological trend may not be relevant to those primarily interested in choosing the right e-book branding strategy for building a personal brand. The 6 points will help readers view e-books from the the perspective of their career, instead of the current media interest in e-books.

My Personal Branding Journey Part 7: Strategies for Creating an Online Presence

This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If they [...]

My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow

This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand.  In many [...]

My Personal Branding Story Part 5: Becoming a Renaissance Worker

This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to unify [...]

My Personal Branding Story Part 2 – Discovering Your Brand

This is the second of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Sometimes all it takes is a small and seemingly inconsequential event to make a major impact that springs you into action. In my first post, [...]

Brand Mystery 12 – Have You Heard of This Personal Brand?

Today is another episode of a game I call “Brand Mystery,” where you guess who the personal brand is and receive a link on the following game in the series.  There were 26 comments last time and that typically happens when I use a well-known celebrity and don’t make the picture enough.
Brand Mystery 10 Winner: [...]

Brand Mystery 11 – Have You Heard of This Personal Brand?

I’ve written some pretty extensive and intensive posts lately and now it’s time to take a breather. In the personal branding world, sometimes we need to rejuvenate and replenish our minds, so we can focus on what’s important. In my universe that means working on my book, full-time corporate job and magazine. [...]

Brand Mystery 10 – Name that Personal Brand and Win!

I’ve been doing a lot of lengthy and analytical posts recently, so today I felt like switching it up. I’ve gotten a lot of email asking for me to bring back “Brand Mystery,” which is a game where you guess who the personal brand is and receive a link on the following game in [...]

Laid Back Friday 2/8/08: Brand Mystery 9, a Song and a Question

Brand Mystery is a game where I take a well known personal brand, edit it and then give you the opportunity to guess who it is. The reader that comments first and has the correct answer will have their name on the following post, as well as a link to their blog or website.
Brand [...]

Laid Back Friday 1/25/08: Brand Mystery 8, a Song and a Question

The best part about Friday’s is that after work or your last class, you have the whole weekend to have fun and rejuvenate. Here at Personal Branding Blog, I am now offering you relief from a long week reading countless entires on self-branding, amongst other blogs and news sources. In order to make [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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