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    Develop the Perfect Personal Elevator Pitch

    A personal elevator pitch is a short summary to define you, to define what you are looking for. It is an important part of your personal brand because your elevator pitch should sell you successfully to prospective employers.

    The elevator pitch should include who you are, what your work experience is, and why someone should …

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    Posted in Brand Yourself As, Job Search, Personal Branding, Success Strategies

    6 Ways to Build a Trustworthy Reputation

    Despite the ease and convenience of the digital age, people still care about who is on the other end of the Internet vacuum. You can only hide behind your online persona for so long – 92 percent of consumers say that they find word-of-mouth recommendations to be the most influential. Earning the trust of your …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    You Manage Your Online Reputation

    With current technology, information can be accessed by a majority of online world in split seconds. The internet spreads information faster than word of mouth. You never know who gets to read about you. For entrepreneurs, how you are perceived by your connections can have tremendous effect on your business. As one who posts (sometimes …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Reputation Management

    Is Personal Branding Your Second Job?

    Do you have a second job?

    Today, many consider a second job to be an economic necessity.

    A second job can help you afford an occasional splurge on a fancy restaurant, as well as help you save money for further education, a down payment on a home, or an investment in setting up your own …

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    Posted in authors corner, Brand Yourself As, Career Development, Personal Branding

    How Five Types of Personal Brands Attract Perfect Clients

    You cannot be all things to all people. As we say in marketing, find a target rich market. Lucrative markets are filled with people or companies that are suffering and have a budget to pay YOU for the remedy you’ve decided you want to offer. You simply need to show up online and on-ground where …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies

    Your Brand Is Being Built For You

    I think it’s time for a reality check: If you’re on the internet today, you are building your brand. Whether you like it or not, you are building your brand. It is time to think about and take control of your most valuable asset, you.

    Do you use Facebook? You are building your brand. What …

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    Posted in Brand Yourself As, gen-y, Personal Branding, Reputation Management

    Communication Lessons from the Field

    What are you really saying?

    New on the job, Alberta was asked to attend corporate sales training by her Manager. Eager to learn more about sales, Alberta anticipated that after class was over, she would witness an immediate improvement in her sales effort.

    Alberta conveyed after the fact that she learned many lessons on how …

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    Posted in Brand Yourself As, entrepreneurship, Personal Branding, Reputation Management

    Information Overload? Find Your Answers Within

    Case Study 1

    A professional woman and a mother of two was telling me that whenever she wanted to do something new she often got overwhelmed by so many advice that she lost her initial enthusiasm. She wanted to find the “best” way and for that she first needed to explore all possible information out …

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    Posted in Brand Yourself As, Personal Branding, Success Strategies

    Avoidable Mistakes – Protect Your Personal Brand

    I was talking to a CEO recently who told me that executives who send her emails featuring spelling mistakes were one of her pet peeves.

    The no-nonsense CEO is aged in her early 60s so she hails from an era when correct spelling and grammar were a given unlike today. She told me she is …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Reputation Management

    Why You Should Start Your Personal Brand in College

    As a college student, you have a lot of things to worry about. You’ve got classes, clubs, a job, and a social life to take care of. Planning ahead for your career is one of the last things you’re thinking about as an underclassman.

    Though your career might seem far away, it actually starts right …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies
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