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    How to Brand Your Company as Employee-Friendly


    The first real job I ever had was in college, marketing websites for a ticket broker. The owners of the company were in their mid-20’s. We worked out of their house. I remember seeing the owner’s wife walk in every morning to say goodbye to him, in her business casual attire. A quick kiss on …

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    Posted in Brand Yourself As, Employer Branding

    How You Can Stand Out from the Crowd


    Job-seekers and career professionals often search for a way to stand out from the crowd. Well, have you considered selling bamboo sheets on Amazon?

    That probably sounds crazy. I hope it does, at least a little bit. But it’s a real-world example from a student I met just this week while guest speaking at a …

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    Posted in Brand Yourself As, Personal Branding

    Ignore and Build Your Brand


    I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”.  Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” …

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    Posted in Brand Yourself As, Marketing, Personal Branding

    How to Present Yourself Like an Executive 


    In business, no man or woman obtains a top job, lands an extraordinary deal or develops a significant following without a combination of poise, authenticity and confidence in their abilities.

    That combination of poise, authenticity and confidence is the foundation of what is referred to as executive presence.

    Needless to say, having a presence that …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Reputation Management

    Body Language Mistakes to Avoid at Work


    Communication is not only verbal but also includes mimics and gestures. Therefore, you should be careful about how you use your body when expressing yourself if you don’t want to create any conflicts between your body language and the point you are trying to make. Below you can find the most common mistakes to avoid …

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    Posted in Brand Yourself As, People, Personal Branding, Skill Development

    Win in Business like the Golden State Warriors


    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    How to Craft Job Search Emails That Get Read


    AS A PROFESSIONAL HEADHUNTER I GET LITERALLY HUNDREDS OF EMAILS EACH AND EVERY BUSINESS DAY FROM POTENTIAL CANDIDATES FOR POSITIONS I AM ATTEMPTING TO FILL for our recruiting firm’s hiring company clients. Here is a sad, depressing, discouraging fact about the overwhelming majority of these emails: Most are very poorly written and constructed, confused and …

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    Posted in Brand Yourself As, Career Development, Job Search, Marketing, Personal Branding, Positioning, Skill Development, Success Strategies

    How to Field a Hiring Pro’s First Phone Call


    IF YOU HAVE BEEN CONDUCTING A SYSTEMATIC, WELL-THOUGHT-OUT, WELL-EXECUTED NEW JOB SEARCH, and if you have clearly positioned yourself as being among TOP candidates, in today’s burgeoning job market, sooner rather than later, you should expect to receive an initial contact from a hiring professional, i.e., a hiring manager, headhunter or in-house corporate recruiter. Nearly …

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    Posted in Brand Yourself As, Career Development, Interview, Job Search, Personal Branding, Sound Branding

    5 Mistakes That Could Easily Derail Your Career


    DURING THE GREAT RECESSION, WHEN HUGE LAYOFFS AND FREQUENT DOWNSIZINGS WERE THE GENERAL ORDER OF THE DAY FOR MANY, MANY EMPLOYERS, literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own.

    Thank goodness, now that hiring …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning, Sound Branding

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife


    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies
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