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    Win in Business like the Golden State Warriors

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    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    How to Craft Job Search Emails That Get Read

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    AS A PROFESSIONAL HEADHUNTER I GET LITERALLY HUNDREDS OF EMAILS EACH AND EVERY BUSINESS DAY FROM POTENTIAL CANDIDATES FOR POSITIONS I AM ATTEMPTING TO FILL for our recruiting firm’s hiring company clients. Here is a sad, depressing, discouraging fact about the overwhelming majority of these emails: Most are very poorly written and constructed, confused and …

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    Posted in Brand Yourself As, Career Development, Job Search, Marketing, Personal Branding, Positioning, Skill Development, Success Strategies

    How to Field a Hiring Pro’s First Phone Call

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    IF YOU HAVE BEEN CONDUCTING A SYSTEMATIC, WELL-THOUGHT-OUT, WELL-EXECUTED NEW JOB SEARCH, and if you have clearly positioned yourself as being among TOP candidates, in today’s burgeoning job market, sooner rather than later, you should expect to receive an initial contact from a hiring professional, i.e., a hiring manager, headhunter or in-house corporate recruiter. Nearly …

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    Posted in Brand Yourself As, Career Development, Interview, Job Search, Personal Branding, Sound Branding

    5 Mistakes That Could Easily Derail Your Career

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    DURING THE GREAT RECESSION, WHEN HUGE LAYOFFS AND FREQUENT DOWNSIZINGS WERE THE GENERAL ORDER OF THE DAY FOR MANY, MANY EMPLOYERS, literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own.

    Thank goodness, now that hiring …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning, Sound Branding

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Which ‘Self’ Should You be in a Job Interview?

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    You’ve probably run across articles or blogs that advise job hunters to “just be yourself” to succeed in a job interview. Ostensibly, this would seem to be rather sound advice. After all, no one enjoys dealing with a phony or someone who comes across as disingenuous. Still, I’ve always had problems with such advice, primarily …

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    Posted in Brand Yourself As, Career Development, Interview, Job Search, Personal Branding, Skill Development, Success Strategies

    Digital Branding For The Job Seeker Part 2

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    In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to the Protestant Reformation) which accurately predicted the vast changes the web would bring to companies, markets and consumers.

    Now referred to as the Cluetrain Manifesto, the then heavily scrutinized paper declared that the consumer would …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    About Our Fight To Be Free of Fear

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    Be relentless. Be resilient. Be able to repair.

    Be ready to play hurt. Play tired. Play even with despair.

    Everything can change in one moment.

    Every thing passes. Every thing that is good and every thing that is bad does not last.

    What have we learned from the latest terror campaign acted out on Paris …

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    Posted in Brand Yourself As, Success Strategies

    Digital Branding for the Job Seeker Part 1

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    Part 1: For Many Careers, Resumes are Becoming Less of a Job Search Focal Point

    It’s a fact that the majority of intelligent, thorough recruiters as well as hiring managers Google the names of job seekers they interview. Not only are they searching, but they are giving heightened hiring priority to those who have a …

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    Posted in brand matchup, Brand Yourself As, Career Development, Employer Branding

    Walking the Tight Rope of Effective Salesmanship

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    Contrary to popular belief, the difference between effective, revenue driving sales professionals and those who consistently miss quota is quite small. More often than not, the loss of business has little to do with their competition.

    Frequently, the problem is more internal. Because many of today’s products and services are highly similar, it’s how the …

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    Posted in Brand Yourself As, Corporate Branding
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