Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Your Personal Branding Worksheet

Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand.
This worksheet is a slightly adapted version of the original by Meg Guiseppi, a good friend of mine and a leading Personal Branding Expert for executives.
Save your answers [...]

Dealing with Dueling Personal Brands

Most people don’t know I have a full-time job in public relations, outside of all the career-related activities in which I’m involved. I went to school for public relations. All the jobs on my résumé are in public relations. Yet, I’m probably much better known in the career space.
Why is this and is it what [...]

Business is Always About Connection. Period.

I ran across this quote the other day from Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search for that [...]

Controlling Your Google Results: The Art and Science of the Personal Press Release

Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topic
First, decide on a newsworthy event or accomplishment you will announce, such as:

Launching a new website
Receiving an award, [...]

5 Things I Have Learned As a Generation Y Business Owner

Almost three years. THREE YEARS!
It has almost been three years since my company drove a stake into the ground in Indianapolis and Oklahoma City. It is funny to look back on the process and change the business has gone through. From working out of an apartment to moving into offices, hiring employees, speaking through the [...]

Brand-Yourself.com Launches Platform to Manage Your Personal Brand Online

As the Wednesday columnist for Personal Branding Blog, I’m excited to announce my team and I just officially launched Brand-Yourself.com, a new platform that demystifies the process of building your personal brand using social media. In honor of you and the loyal personal branding community here, we’re giving away 100 free extended free trials if [...]

Creating Your Personal Vision Statement

How well do you know your personal brand? If you can’t sum it up in a sentence, my guess is that you don’t know it well enough.
Yes, I understand this is difficult.
Take charge of your future
It’s so tough, in fact, that most people spend a lifetime searching for what they’re “about”, but never quite get [...]

How to Save Time Choosing the Right Topic for Your Book

Once you’ve made a commitment to writing a nonfiction to build your brand and advance your career, whether you’re working for someone else or own your own business, the next step is to choose the right topic, perspective, or approach, for your book.
Your choice of topic is critical. We’ve all graduated from high school or [...]

49 Personal Branding Questions to Ask Yourself

Here is a fun exercise you can do to really drive home how important it is to create your personal brand. Ask yourself the following 49 questions and really think about the answers. Try writing down the top 5 or 10 areas that you will commit to improve when you find weaknesses. Also, make sure [...]

True Stories About What It Means To Be Outstanding

Two true stories of people getting noticed for doing their best at what they do best.
Always give your best effort
A few years ago when I was still living in Paris, France, and only had two kids, we would take the bus every morning and ride the 4 stops to their nursery, and [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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