Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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5 Little-Known Factors Could Affect Your Personal Brand

Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices: Appearing Unfocused You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It [...]

A Cup of Coffee to Reputation Management

Google never forgets. This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far. Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on [...]

Does Your Phone Matter for Your Brand?

According to a new survey, iPhone users are more sexually active than BlackBerry and Android phone users. Did you think about what phone you have? Me too. I don’t think this study is actually valid, but it got me thinking about what your phone says about you. Before the rise of smart phones I don’t [...]

The Truth about Acting, Marketing, and Personal Branding

I have noticed recently that marketing, acting, and personal branding are intertwined in many different ways. The two seemingly different careers (or strategies) embrace similar goals. All three are in the business of storytelling, true or false? 1. Marketing is an integrated process by which companies create interest in a product or service. 3. Personal [...]

3 Ways to Take Your Personal Brand Offline

I’ve shared lots of tactics with you about branding yourself online. But what about when you take relationships offline? When you meet people you may (or may not) have a relationship with online? Although you’ll be in a different environment, a lot of the same rules still apply to offline relationships. You want to convey [...]

What Type of Personal Brand Do You Want to Develop?

Your personal branding strategy depends solely on your long-term goals. You have to brand yourself for the career you want, not the job you have. This means that how you brand yourself online is completely dependent on your chosen career path: employee, entrepreneur, and consultant. Each of these types of workers has to maintain their [...]

Personality Rocks Your Brand, But There’s A Catch

Personality really can rock your brand to the next level; it’s the public face that makes you memorable.  All the most outstanding commercial brands have a distinct personality: that green gecko with the funny English accent immediately springs to mind. The question is what came first, Geico or the gecko? The product came first; the [...]

Advance Your Personal Brand and Let Content Persuade

Personal branders know objections and resistance are a part of the personal branding process and there are many great resources that detail strategies for handling objections. Many of these strategies focus on how to handle objections verbally in either face to face encounters or over the phone. There is much less thought leadership on how [...]

Branding the Cast of Jersey Shore

What started off as a guilty pleasure has now grown in to a cultural phenomenon. Whether its influence on our culture is positive or negative is still to be determined; however, I must admit that MTV and the cast of Jersey Shore have done a pretty damn good job branding not only the show, but [...]

  • Dan Schawbel

    Dan Schawbel, the Managing Partner of Millennial Branding LLC, is a world renowned personal branding expert. He is the international bestselling author of Me 2.0, and the publisher of the Personal Branding Blog.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "30 Under 30" - Inc. Magazine
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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