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    Which ‘Self’ Should You be in a Job Interview?

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    You’ve probably run across articles or blogs that advise job hunters to “just be yourself” to succeed in a job interview. Ostensibly, this would seem to be rather sound advice. After all, no one enjoys dealing with a phony or someone who comes across as disingenuous. Still, I’ve always had problems with such advice, primarily …

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    Posted in Brand Yourself As, Career Development, Interview, Job Search, Personal Branding, Skill Development, Success Strategies

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Recruitment, Reputation Management, Skill Development, Social Media, Sound Branding, Success Story, Success Strategies, Workplace Success

    Digital Branding For The Job Seeker Part 2

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    In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to the Protestant Reformation) which accurately predicted the vast changes the web would bring to companies, markets and consumers.

    Now referred to as the Cluetrain Manifesto, the then heavily scrutinized paper declared that the consumer would …

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding

    About Our Fight To Be Free of Fear

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    Be relentless. Be resilient. Be able to repair.

    Be ready to play hurt. Play tired. Play even with despair.

    Everything can change in one moment.

    Every thing passes. Every thing that is good and every thing that is bad does not last.

    What have we learned from the latest terror campaign acted out on Paris …

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    Posted in Brand Yourself As, Success Strategies

    Digital Branding for the Job Seeker Part 1

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    Part 1: For Many Careers, Resumes are Becoming Less of a Job Search Focal Point

    It’s a fact that the majority of intelligent, thorough recruiters as well as hiring managers Google the names of job seekers they interview. Not only are they searching, but they are giving heightened hiring priority to those who have a …

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    Posted in brand matchup, Brand Yourself As, Career Development, Employer Branding

    Walking the Tight Rope of Effective Salesmanship

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    Contrary to popular belief, the difference between effective, revenue driving sales professionals and those who consistently miss quota is quite small. More often than not, the loss of business has little to do with their competition.

    Frequently, the problem is more internal. Because many of today’s products and services are highly similar, it’s how the …

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    Posted in Brand Yourself As, Corporate Branding

    Learning to Dance: An Interview with Ben Weston

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    Recently, I had the privilege of speaking to Ben Weston, a professional dance and confidence coach for men. Ben has an interesting story, going from someone terrified of dancing to an authority on the artform. We discussed his history, how dance has helped give him more confidence, and the impact dance can have on anyone’s life.…

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    Posted in Brand Yourself As, Career Development, Career Resources, entrepreneurship, Interview, Media Branding, Success Strategies

    Develop the Perfect Personal Elevator Pitch

    A personal elevator pitch is a short summary to define you, to define what you are looking for. It is an important part of your personal brand because your elevator pitch should sell you successfully to prospective employers.

    The elevator pitch should include who you are, what your work experience is, and why someone should …

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    Posted in Brand Yourself As, Job Search, Personal Branding, Success Strategies

    6 Ways to Build a Trustworthy Reputation

    Despite the ease and convenience of the digital age, people still care about who is on the other end of the Internet vacuum. You can only hide behind your online persona for so long – 92 percent of consumers say that they find word-of-mouth recommendations to be the most influential. Earning the trust of your …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    You Manage Your Online Reputation

    With current technology, information can be accessed by a majority of online world in split seconds. The internet spreads information faster than word of mouth. You never know who gets to read about you. For entrepreneurs, how you are perceived by your connections can have tremendous effect on your business. As one who posts (sometimes …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Reputation Management
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