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    How to Grow Your Personal Brand Through Content

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    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    How to Not Be Just Another Boring E-commerce Site

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    Anybody can use a drag and drop website builder, upload a few products, and launch an e-commerce store. But, not everybody will experience success with this business venture. Here’s how to make your online store stand out from the rest.

    When hiring, look for good cultural fits.

    To some, e-commerce is still a fairly new …

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    Posted in eBrand, Marketing

    How to Use Other Sites to Boost Your Personal Brand

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    There are a lot of ways that you can build your brand online and it certainly starts with your own website, blog and social media profiles. In order to take your expertise to the next level, though, it’s important to find ways for third-party sites to reference you – either by name or through linking. …

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    Posted in eBrand, Personal Branding, Social Media

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Can Instagram Be a Branding Tool for Your Business?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email …

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    Posted in Corporate Branding, eBrand, entrepreneurship, Personal Branding

    10 Ways to Measure the Success of Your Branding Efforts

    How do you measure whether your branding efforts are working or not? What do you look for?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps …

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    Posted in Corporate Branding, eBrand, entrepreneurship, Personal Branding

    10 Must-Have Tools for Tracking Brand Mentions

    What’s your favorite tool for monitoring/tracking brand mentions?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live …

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    Posted in brand matchup, eBrand, entrepreneurship, Personal Branding

    Shark Tank: Boon or Bust for CEO Branding?

    “Shark Tank” and similar reality TV shows: boon or bust for a CEO’s brand? Why?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of …

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    Posted in brand matchup, Brand Yourself As, eBrand, entrepreneurship

    5 Rules of Thumb for Proper E-mail E-tiquette

    I’m currently recruiting for several positions, so I’ve been receiving tons of e-mails from job seekers applying for our open jobs.  It was while going through these submissions that I got the inspiration for this post.  One of the messages I received was a very brief e-mail with a resume attached.  The e-mail simply stated …

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    Posted in Career Development, eBrand, Job Search, Personal Branding, Reputation Management

    5 Tips for Protecting Your Personal Brand on LinkedIn

    LinkedIn has become arguably today’s most valuable job searching tool, providing it’s users with endless possibilities for networking, connecting with colleagues from the past, and promoting and developing their businesses. But did you ever stop and think that the way in which you use LinkedIn could actually hurt your job search prospects?  Well it can!  …

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    Posted in Career Development, eBrand, Job Search, Networking, Personal Branding, Recruitment, Social Media
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