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    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Can Instagram Be a Branding Tool for Your Business?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email …

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    Posted in Corporate Branding, eBrand, entrepreneurship, Personal Branding

    10 Ways to Measure the Success of Your Branding Efforts

    How do you measure whether your branding efforts are working or not? What do you look for?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps …

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    Posted in Corporate Branding, eBrand, entrepreneurship, Personal Branding

    10 Must-Have Tools for Tracking Brand Mentions

    What’s your favorite tool for monitoring/tracking brand mentions?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live …

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    Posted in brand matchup, eBrand, entrepreneurship, Personal Branding

    Shark Tank: Boon or Bust for CEO Branding?

    “Shark Tank” and similar reality TV shows: boon or bust for a CEO’s brand? Why?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of …

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    Posted in brand matchup, Brand Yourself As, eBrand, entrepreneurship

    5 Rules of Thumb for Proper E-mail E-tiquette

    I’m currently recruiting for several positions, so I’ve been receiving tons of e-mails from job seekers applying for our open jobs.  It was while going through these submissions that I got the inspiration for this post.  One of the messages I received was a very brief e-mail with a resume attached.  The e-mail simply stated …

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    Posted in Career Development, eBrand, Job Search, Personal Branding, Reputation Management

    5 Tips for Protecting Your Personal Brand on LinkedIn

    LinkedIn has become arguably today’s most valuable job searching tool, providing it’s users with endless possibilities for networking, connecting with colleagues from the past, and promoting and developing their businesses. But did you ever stop and think that the way in which you use LinkedIn could actually hurt your job search prospects?  Well it can!  Folllow …

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    Posted in Career Development, eBrand, Job Search, Networking, Personal Branding, Recruitment, Social Media

    Brand Your Looks: On-Camera Makeup

    Part of your brand is how you appear in photos and present yourself in videos.

    Here’s how to get a natural on-camera look that doesn’t scream TONS OF MAKEUP and lets your audience concentrate on what you are saying rather than what you look like.

    Gents, feel free to check out my Just For Men …

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    Posted in eBrand, Me 2.0, Personal Branding, Success Strategies

    Multimedia eBooks: Extending Your Content and Your Brand

    Hello!

    This is my first post for Dan’s blog and I’m thrilled to be Personal Branding’s newest contributor. My goal here at Personal Branding is to share video tips and ways you can connect with your audience without being plastic or pushy. As a video coach, I’ve worked with journalists, nonprofits, and business folks for …

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    Posted in authors corner, eBrand, Me 2.0, Personal Branding

    3 Common Branding Mistakes of the Digital Age

    Most professionals and business owners who use social media don’t have a grasp on branding. They didn’t go to school to learn it and it’s not their strength.

    Branding is how you define yourself with the goal of being distinct from other people or companies. Your name, your picture and your content define who you …

    Posted in Corporate Branding, eBrand, Personal Branding
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