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    Now It’s Time To Show Your Character(s) On Twitter

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    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    In the coming months, we're introducing new ways for you to express even more with a Tweet: …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    Branding Lesson: Revels, Advocate

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    As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Me 2.0, Personal Branding, Skill Development, Sound Branding

    Elements of a Great Company Culture

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    A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, free snacks or casual Fridays? There are much more …

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    Posted in Corporate Branding, Employer Branding, People, Personal Branding

    The Most In Demand Employers in North America

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    LinkedIn recently released the list of North America’s 100 Most in Demand Employers of 2015. The ranking was based on company awareness on LinkedIn. LinkedIn looked at how many people viewed employees’ profiles, how many users followed the company pages within last year, and the level of member interest in job ads of each company …

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    Posted in Employer Branding, Personal Branding, Recruitment, Reputation Management

    Why ISO Certification is Important for Companies?

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    ISO 9001 is an internationally recognized certification which ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;

    Increased Credibility and Recognition: ISO 9001 certification is issued by International Organization for Standard and is accepted worldwide. Therefore, having…
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    Posted in Corporate Branding, Employer Branding, Personal Branding, Success Strategies

    Are You the Office Trick or Treat?

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    Organizational leadership guru Adam Grant recently commented on what spoils a workplace culture. It’s surprisingly simple. It takes just one person to obliterate a collaborative, supportive and positive environment. It doesn’t have to be a person at the top. One mean-spirited, conniving, credit-hogging, work-shirking colleague will ruin your day, your week, or however long you …

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    Posted in Employer Branding, Personal Branding, Workplace Success

    How to Brand Your Company as Employee-Friendly

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    The first real job I ever had was in college, marketing websites for a ticket broker. The owners of the company were in their mid-20’s. We worked out of their house. I remember seeing the owner’s wife walk in every morning to say goodbye to him, in her business casual attire. A quick kiss on …

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    Posted in Brand Yourself As, Employer Branding

    4 Key Principles to Hiring The Right Candidate

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    Hiring the wrong candidate gets costly. From costs incurred by drops in productivity, to reputation costs, hiring the wrong candidates can set your business back in deep and lasting ways.

    Being in the staffing industry for 13 years now in the high volume clerical and light industrial sectors, I’ve seen my fair share of right …

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    Posted in Employer Branding, Interview, Job Search, management

    Win in Business like the Golden State Warriors

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    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    Choosing the Right Recruiting Firm

    Recruiting is time-consuming; it’s often an arduous and complex process finding the candidates themselves. Just as difficult for most companies is finding the right headhunting firm to represent their organization.

    The search means discerning who will maintain high standards of employer branding and ultimately procure the necessary talent in order to further the company’s competitive …

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    Posted in Employer Branding, Recruitment, Success Strategies, Workplace Success
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