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    Recruiting Employees Who Win

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    In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.

    It’s basic recruiting …

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    Posted in Corporate Branding, Employer Branding, Recruitment, Success Strategies

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Why Traditional Recruiting Methods Fail

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    The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical.

    Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance.

    Naturally, they wonder what the driver behind their …

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    Posted in Employer Branding, Recruitment, Reputation Management

    What Millennials Seek, Desire in an Employer

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    I just read an interesting article online entitled, Stop Treating Millennial Employees Like Enigmas, written by Sara Roberts and Michael Papay and featured on Fastcompany.com.[1] As the title suggests, the article focuses on how businesses can best utilize the skills and talents of Millennials, generally defined as that 80-million-strong cohort born between 1977 and 2000, …

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    Posted in Career Development, Employer Branding, gen-y, Job Search, Misc, Personal Branding, Success Strategies, Workplace Success

    10 Factors to Weigh When Defining Your DREAM Job

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    Ask most people to define what their DREAM job would look like and you’re likely to get answers such as these:

    “I would make more money and get a significant promotion.” “I would work for a company that gives me considerably more responsibility and authority and my skills and talents would be genuinely appreciated. “My…
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    Posted in Career Development, Career Resources, Employer Branding, Job Search, Personal Branding

    Digital Branding for the Job Seeker Part 1

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    Part 1: For Many Careers, Resumes are Becoming Less of a Job Search Focal Point

    It’s a fact that the majority of intelligent, thorough recruiters as well as hiring managers Google the names of job seekers they interview. Not only are they searching, but they are giving heightened hiring priority to those who have a …

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    Posted in brand matchup, Brand Yourself As, Career Development, Employer Branding

    How to Win Friends in Corporate America

    Corporate America, especially in a down economy is a very difficult place to get ahead. In some corporate cultures, people are out to get each other as much as they are out to win business from prospective clients.

    Politically speaking, you have to be highly savvy to get ahead. By savvy, I am referring to …

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    Posted in Corporate Branding, Employer Branding, Recruitment, Success Strategies

    Eliminating “It’s Not My Job Attitudes” at Your Workplace

    The more client work I do the more creative I have to get.

    I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.

    Last week I was confronted with a situation where a client was challenged with a …

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    Posted in Employer Branding, entrepreneurship, management, Personal Branding

    Branding by Association – Part II

    In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you.  Associating yourself with certain groups will affect how you are perceived – both positively and negatively.  …

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    Posted in Employer Branding, Personal Branding, Reputation Management

    The Optimistic vs Pessimistic Job Applicant

    There are two ways to look at life, one’s job search and the inevitable interviewing rejection each job seeker incurs. The first is to imagine the worst and be prone to depression when we encounter each roadblock. The second is to look at interviewing rejection as a temporary setback and to leverage that disappointment into …

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    Posted in Career Development, Employer Branding, Recruitment, Success Strategies
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