Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Managing the Modern Employee’s Personal Brand

The rise of personal branding has thrown a giant wrench in the norms of how to manage the workforce. Many companies have been caught flat footed and are jumping to the wrong conclusions when it comes to managing the modern employee. Do not let this happen to you or your company.
Here are some questions to [...]

The Personal Branding Inflection Point

Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses,  entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things that [...]

Personal Branding Tip: Stop Trying to Control Your Employees and Brand

Are you worried your corporate marketing department and lawyers are going to stop you from creating your personal brand? If you are, this post is for you and for the corporate control freaks fighting a fool’s battle.
The marketing department has lost control of the brand
When I write and talk about personal branding, quite often I [...]

Why Would Any Company Care About Personal Brands?

With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?
Every industry along with the companies within that industry have acronyms that they use exclusively.  J.L.P. is one acronym used by well known international retail giant.  It stands for “just like picture”. And, now copycat retailers [...]

3 Ways to Use Search and Authenticity in Personal Branding

I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.
I have tried to use my blog to create a brand identity for myself and my company and [...]

Free eBook: 100 Job Search Tips From Fortune 500 Recruiters

I hope everyone is gearing up for Christmas tomorrow. As a Jew, I’m supposed to be going for Chinese food tomorrow or at least that’s the stereotype. Anyways, I have a very special holiday gift for all of you job seekers out there or friends/family of job seekers. Most of you are [...]

Personal Branding Interview: Vitor Lourenço

Today, I spoke to Vitor Lourenço, who is a 22 year old Product Designer for Twitter.  In this interview, we get the inside scoop on what it’s like to work for Twitter, what a typical day is like, how to get a job there, and much more.  Vitor really paints the picture for what Twitter [...]

Does Your Brand Match Your Potential Employer’s?

Everyone’s so busy trying to land a job – any job – that they’ve forgotten one of the cardinal rules in the hiring process: If you aren’t a fit with the company’s culture, it’s not going to work out in the end.
While personal branding has been a career strategy for a while now, employer branding [...]

The Hidden Goldmine Within the LinkedIn Companies Tab

I was interviewed by CNN this week to give some quick tips on using social networking for a job search beyond just updating your status to say you’re looking for a job.
In the segment I focused most on LinkedIn not only because there are now close to 45 million professionals who are members of that [...]

Use Personal Branding to Increase Your Sales

A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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