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    How to Win Friends in Corporate America

    Corporate America, especially in a down economy is a very difficult place to get ahead. In some corporate cultures, people are out to get each other as much as they are out to win business from prospective clients.

    Politically speaking, you have to be highly savvy to get ahead. By savvy, I am referring to …

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    Posted in Corporate Branding, Employer Branding, Recruitment, Success Strategies

    Eliminating “It’s Not My Job Attitudes” at Your Workplace

    The more client work I do the more creative I have to get.

    I find my clients’ continue to offer me unique opportunities to stretch my comfort zone as I try to stretch theirs’. It’s become a wonderful symbiotic relationship.

    Last week I was confronted with a situation where a client was challenged with a …

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    Posted in Employer Branding, entrepreneurship, management, Personal Branding

    Branding by Association – Part II

    In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you.  Associating yourself with certain groups will affect how you are perceived – both positively and negatively. …

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    Posted in Employer Branding, Personal Branding, Reputation Management

    The Optimistic vs Pessimistic Job Applicant

    There are two ways to look at life, one’s job search and the inevitable interviewing rejection each job seeker incurs. The first is to imagine the worst and be prone to depression when we encounter each roadblock. The second is to look at interviewing rejection as a temporary setback and to leverage that disappointment into …

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    Posted in Career Development, Employer Branding, Recruitment, Success Strategies

    What Does Love Have To Do With Workplace Productivity?

    I’ll never forget my first marketing class in graduate school. My professor asked the class for the definition of marketing and we all attempted to give astute answers. I recall confidently answering with one of the most well-known, conventional definitions for marketing described as the four P’s (product, price, promotion and place) and was quickly …

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    Posted in Employer Branding, entrepreneurship, Personal Branding, Success Strategies

    New Generation’s Bap Rap In Workplace Is Undeserved

    There is a lot of scuttlebutt about managing multi-generations in the workforce today.

    Yet, I wonder if it’s any different, or more challenging than previous eras. I mean, hiring and managing the flower children of the 60s that transitioned into the workplace in the early 70s couldn’t have been a picnic for traditional business owners, …

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    Posted in Corporate Branding, Employer Branding, gen-y, Personal Branding

    What Makes Employees Love Their CEO

    CEOs are everywhere, but great ones are far and few between. Hitting sales goals and keeping costs inline are achievements that good CEOs must meet in order to keep stakeholders happy, but it takes more than that to get accolades from employees.

    “It’s very hard to be a great CEO,” says Paul Winum, senior partner …

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    Posted in Corporate Branding, Employer Branding, entrepreneurship, Personal Branding

    For Success: Take The Emotions Out of Decision Making

    Every major sport has a trade market. It’s one of the main ways that teams try and make moves to either win now, or build for the future. As an avid Celtics fan, I have watched my team make good and bad moves over the years. The biggest moves of my time were the trades …

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    Posted in Employer Branding, management, Personal Branding

    Your Branding – Super Bowl or Super Bust?

    This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.

    Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Reputation Management

    Does Facebook Subscribe Help or Hurt Your C-Level Branding?

    Facebook Subscribe for startup C-level executives: good idea or bad idea? Why?

    The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Social Media
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