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    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Recruitment, Reputation Management, Skill Development, Social Media, Sound Branding, Success Story, Success Strategies, Workplace Success

    VA Secretary ‘Scandal’ ‘Tempest in a Teapot’


    I’m clearly on record as being a strong advocate for always telling the truth on one’s résumé, as well as when making any other statements or claims about one’s work history. (See Go Ask Brian: ‘Fudging’ Résumé Risky.) But in my opinion, the latest “scandal” involving VA Secretary Robert McDonald merely rises to the level …

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    Posted in Articles, events, Misc, news, People, PR

    WEBCAST: The Promote Yourself Book Launch With Dan Schawbel

    To celebrate the release of my new book, Promote Yourself: The New Rules For Career Success, I’ve teamed up with Ernst & Young LLP to hold a global webcast of our New York City launch event. As a loyal subscriber to the Personal Branding Blog, I wanted to personally invite you to this webcast event.…

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    Posted in events, Personal Branding

    Lessons in Personal Branding from Jeopardy!, IBM, & Watson

    On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.

    IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …

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    Posted in authors corner, Corporate Branding, events, guest post, Personal Branding

    Announcing the Launch of Millennial Branding, LLC

    Back in 2007, I had a vision of creating a “personal branding world.” A world in which everyone would have the opportunity to stand out and achieve success through the internet. The blue logo compass with the black silhouette, that you still see on all of my websites today, was established to become your guide …

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    Posted in Career Development, Corporate Branding, eBrand, Education, events, magazine, Me 2.0, Personal Branding

    Music Branding 2.0 Event Recap

    Recently, I hosted the first Music Branding 2.0 event to a sold out crowd, which included an expert panel and a live rock band. I wanted to try something different with this event and I drew a connection between music, branding, and the internet. The focus of the event was on how artists can brand …

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    Posted in events, Marketing, People, Personal Branding, Social Media

    Announcing the 2009 Personal Branding Summit in Boston

    Over the past few years, I’ve been experimenting and executing new projects rather quickly. In fact, between March 14 and August 1st of 2007, I created this blog, as well as Personal Branding TV, Personal Branding Magazine, the Personal Brand Awards, DanSchawbel.com and I wrote articles for magazines and websites.  Since then, I’ve obviously slowed …

    Posted in events, Networking, Personal Branding, Success Strategies

    Use Personal Branding to Increase Your Sales

    A few months ago I did an interview with Dan Schawbel and I thought I would share it with you all here. Dan speaks about personal branding and how sales reps can position themselves to succeed it what I call the New Sales Economy. While the interview focuses on sales reps, it’s important to remember …

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    Posted in eBrand, Education, Employer Branding, events, Interview, Networking, People, Personal Branding, Reputation Management, Social Media, Success Story

    Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand

    All in all, last Friday was probably a good day for Dan Baum.

    The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.

    At 1:46pm on May 8, Baum …

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    Posted in eBrand, events, guest post, news, People, Personal Branding, Positioning, PR, Reputation Management, Social Media

    ‘Miss California’ Personal Branding Winners and Losers

    I live in Los Angeles and I’m a native Californian.  I love living here – I was born in Southern California, where I live now.  I’ve also lived in San Francisco – what a magnificent city!  As a Californian, my ears perked up when I saw out of the corner of my eye last week …

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    Posted in Brand Yourself As, events, Personal Branding, PR, Reputation Management
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