Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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3 Personal Branding Theses For The New World of Work

1.  The internet has forced everyone to become a marketer.
Gone are the days when only college marketing majors and entrepreneurs had to know how to use marketing to build brands. These days, the internet has enabled everyone with a pulse and some ambition to take advantage of this growing platform.  It’s all about survival [...]

The Personal Brand Marketplace of the Future. Are Your Prepared?

I think it’s an understatement to say the world has changed due to social technologies. If you’ve think you’ve seen it all, you haven’t seen anything yet!  Two weeks ago, I gave my top ten personal branding predictions for 2010, which is actually only a month away (pretty scary if you ask me).  Those [...]

Personal Branding Interview: Aaron Kwittken

Today, I spoke to Aaron Kwittken, who is the CEO and Managing Partner of Kwittken & Co and a previous vice president at Fleishman Hillard.  In this interview, Aaron goes over some obstacles he faced in becoming successful at a young age, how his role as a PR person has changed and what you should [...]

Personal Branding and the Digital Economy

The world is changing and it’s going to have a monumental affect on every profession and person. The rules and boundaries have shifted as the internet and social networking have evolved into staples of our everyday lives.
Change is inevitable – growth is a choice

The world economy is in the process of going digital and more [...]

Schawbel Report: The Current State of Personal Branding Worldwide [August 2009]

It’s already August and I haven’t done one of my reports this year, which is a shame.  I did three last year if you want to view the archives.  The point of each of these reports is to show you trends, insights and a lot of resources which will keep you in tune and up-to-date [...]

Personal Branding Interview: Douglas Rushkoff

Today, I spoke to Douglas Rushkoff, who is the author of the new book Life Inc.: How the World Became a Corporation and How to Take It Back.  In this interview, Douglas discusses his view of personal branding, how branding impacts online transactions, how we can take the world back from corporations, as well as [...]

Brand Yourself as an Expert to Survive the Future

Last week, I wrote a blog post called “6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert” and it quickly became the most popular post I’ve ever written on this blog (since October, 2006), with over 400 retweets and almost 60 comments. There were a few people who disagreed with my statements [...]

Your Network is Your Only Insurance Policy

Last Monday I stated that the future of job hunting is people searching and I received a great reaction to it with over a hundred retweets and twenty-three comments.  The main idea with this concept is that the web has broken hierarchies and connected everyone in disperse networks, so that you can reach employees at [...]

Personal Branding Interview: Richard Laermer

Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future.  He also touches on the different [...]

Personal Branding Interview: Martin Lindstrom

Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert.  The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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