Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Content Management Tips for Personal Branding

Content management doesn’t sound very exciting, but content management is not an option if you want to build your personal brand as a high-visibility subject area expert.
The following tips will help you create a content management system–an easy way to consistently plan, produce, and track your book and marketing content. Using a content management system [...]

10 Reasons Why You Have to Manage Your Personal Brand

The concept of personal branding came way before social media. Everyone has a personal brand, whether they like the concept or loathe it.  It’s inescapable.  The issue most people have once they discover their authentic brand is how to manage it from the “big idea” to the execution of that idea and then actually protecting [...]

Personal Branding Blog: Lisa Orrell

Today, I spoke to Lisa Orrell, who is The Generation Relations Expert and author of “Millennials Into Leadership.”  In this interview, Lisa explains some Gen-Y stereotypes, what it takes to be a millennial leader, what millennials complain about in the workplace, and how she’s built her own personal brand.
Name at least 3 Millennial stereotypes and [...]

Personal Branding Interview: Michael Beer

Today, I spoke to Michael Beer, who is a Professor Emeritus at Harvard Business School and author of High Commitment, High Performance. In this interview, Michael discusses how high commitment yields high performance, the six barriers to commitment, how people can succeed in a shifting workplace environment, why leaders need to be transparent and [...]

Personal Branding Interview: Alan Collins

Today, I spoke to Alan Collins, who is author of Unwritten HR Rules: 21 Secrets for Attaining Awesome Career Success in Human Resources and a former Vice President of Human Resources at Pepsi.  In this interview, Alan talks about employee referral programs, how HR has changed over the past decade and some trends to watch [...]

Personal Branding Interview: John Baldoni

Today, I spoke to John Baldoni, who is the author of Lead Your Boss: The Subtle Art of Managing Up and is a leadership consultant, coach, and speaker.  In this interview, John explains how you can lead your boss in a hierarchical organization, why leadership is important in a bad economy, some tips to influence [...]

Personal Branding Interview: Katherine Crowley and Kathi Elster

Today, I spoke to both Katherine Crowley and Kathi Elster, who are the cofounders of K2 Enterprises and coauthors of Working For You Isn’t Working For Me.  In this interview, they talk about how to get along with your manager, how to deal with it, when to quit your job if you don’t get along [...]

Personal Branding Interview: Alan Deutschman

Today, I spoke to Alan Deutschman, who writes for Fortune Magazine, GQ, Vanity Fair and New York Magazine, while being the author of the new book, Walk the Walk. In this interview, Alan tells us why most aspiring leaders don’t actually become leaders, gives us an example of a leader that walks the walk, [...]

Personal Branding Interview: Peter Bregman

Today, I spoke to Peter Bregman, who is the author of Point B, a consultant and blogger at Harvard Business School Publishing.  In this interview, Peter talks to us about leadership in corporations, how people change everyday, not using your gut to make decisions, how to climb the corporate ladder and why failure is a [...]

Social Media Does Not Prepare You For…

So I’ve been doing a whole lot of interviewing for a Social Media Manager position here at SocialMediaMarketing.com.  With so much content online about interviewing best practices, I thought that everyone would be an expert in interviewing, especially if you hang out in the blogosphere.  There are so many career blogs out there with solid [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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