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    Think Like a Brand

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    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    You Get What You Give

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    There are many reasons why it is appropriate to name this post in this manner: 1) my good friend wrote a marketing book with the same title; and 2) this particular concept is very true. Whether you like to say, “show your love,” “pay it forward,” or any similar maxim, taking part in a program …

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    Posted in Brand Yourself As, Career Development, Me 2.0, Networking, People, Personal Branding, Positioning

    Just To Get a Rep

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    As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred …

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    Posted in Brand Yourself As, Career Development, Career Resources, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, SEO, Social Media

    Branding Lesson: Revels, Advocate

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    As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Employer Branding, Me 2.0, Personal Branding, Skill Development, Sound Branding

    Get to Know Your Worth… With Tech

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    this is businessman doing his work during a coffee-break

    You may recall a time, not too long ago, when we talked about showing your worth for the betterment of your career. Yet and still, in order to do that, it is necessary to know and understand what you’re worth in the grand scheme of things. …

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    Posted in Brand Yourself As, Career Development, Career Resources, Job Search, Me 2.0, Personal Branding, Skill Development, Workplace Success

    Your Brand is About the Feels

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    When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …

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    Posted in Brand Yourself As, Career Development, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, Skill Development

    Afraid of Feedback? Find How It Serves You Best

    If you are a corporate professional, notice the feeling you are having when you read the word “Feedback”. “I have some feedback for you” often creates the same or worse reaction as “we have a problem”!

    A quick web search brought this definition of feedback: Comments in the form of opinions and reactions to something, …

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    Posted in Career Development, Me 2.0, Personal Branding, Success Strategies

    Aspirations – Find Your Own Unique One

    Few years back we went to Zion national park in Utah. We hiked on a mountain in the scorching 80 degree heat. The destination was the “upper pool” a small body of water with a sandy beach. As we reached there, we savored the moment of achievement by cheering and taking pictures. But my 6-year …

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    Posted in Brand Yourself As, Me 2.0, Personal Branding, Success Strategies

    Too Many Emails? Some Real Causes and Solutions

    In the corporate world people often complain about too many emails. It is a modern day challenge for sure, however over the years I have noticed a few underlying causes and possible solutions for this common symptom.

    Introverts feel more pain

    Emails and meetings (add social media to the list) are another form of people …

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    Posted in Me 2.0, Personal Branding, Success Strategies

    Job Hopping: A Smart Career Strategy!

    During my 30 year career in “Corporate America”, I worked 14 years with my first employer and 16 subsequent years with 6 different employers. I increased my income and job satisfaction tremendously during the second half of my career because I changed employers proactively whenever I was able to find something better. Despite the potential …

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    Posted in Career Development, Job Search, Me 2.0, Personal Branding
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