Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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26 Reasons to NOT Create Your Personal Brand

Have you ever considered whether you should create your personal brand? Have you been procrastinating? Are you thinking that 2010 will be the year you jump on the personal branding band wagon?
Maybe you should read this first before you take the plunge.
Here are 26 reasons to NOT create your personal brand:

You do not want [...]

Talk About Who You Are Not What You Do

When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = [...]

The Economist Intelligent Life Cover Story: The Big Sell

I typically don’t promote any press I’ve received through blog posts, but this cover story in the Economist Intelligent Life Magazine is an exception.  I’m very excited about it and am glad that the European market is interested in personal branding and social media.  Intelligent Life is a quarterly magazine, produced by The Economist (sister [...]

My Personal Branding Journey Part 9: Maintaining Your Brand

This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. On [...]

My Personal Branding Journey Part 7: Strategies for Creating an Online Presence

This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If they [...]

My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow

This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand.  In many [...]

My Personal Branding Story Part 5: Becoming a Renaissance Worker

This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to unify [...]

My Personal Branding Story Part 4: I am a Renaissance Worker

This is the fourth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Over 500 years ago, a new vision of human beings began to emerge during the Renaissance period that “considered man empowered, limitless in his capacities [...]

My Personal Branding Story Part 2 – Discovering Your Brand

This is the second of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Sometimes all it takes is a small and seemingly inconsequential event to make a major impact that springs you into action. In my first post, [...]

My Personal Branding Journey Part 1: The Personal Branding Kiss of Death

This is the first of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
I recently had dinner with a good friend of mine and received what I can only label as The Personal Branding Kiss of Death. We [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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