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    The Stronger Brand – Harry Potter or Rick Grimes?

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    Fun or just the facts?  When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).

    He asked me – who do you think has the more …

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    Posted in Corporate Branding, Media Branding, Personal Branding

    Make Meetings Matter: An Interview with Paul Axtell

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    What is the most dreaded part of your work day? For many, it’s the seemingly endless stream of meetings to talk about other meetings that we have to set up. In the workplace, often times nothing gets done as a result of this bottleneck, which can stall progress for an organization and a career. Fortunately, …

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    Posted in Articles, authors corner, Career Development, Career Resources, Interview, management, Media Branding, Project Management, Skill Development

    Win in Business like the Golden State Warriors

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    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    Anonymous Rage

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    Digital anger happens to everyone. Whether blindsided by a rude comment or engaged in a chat that quickly heats up, there is no evading the feeling of wanting to yell at your inanimate screen before throwing it on the floor. Unfortunately, breaking your screen won’t erase the rage now bubbling inside you. The message remains …

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    Posted in Media Branding, Personal Branding, Reputation Management

    Protecting Your Business and Personal Brand During a Fire

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    Small or large, as soon as you hire on employees, you increase your chances of having to fire someone by 100%. Inevitably, the time will come when a worker is not performing to your standards or has done something against company policy. While many firings aren’t hostile, it nevertheless is an important step to take …

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    Posted in Media Branding, Personal Branding

    Graduating from Promoter to Music Executive with Milan Ackerman

    This week I got the chance to sit down with Milan Ackerman, VP of 36Brickhouse. Their client roster includes Waka Flocka Flame, Southside, Azizi Gibson, Our Neon Dreams, and Ben G. Milan has been a driving force in expanding his clients music into new verticals outside of entertainment. During the course of the interview we …

    Posted in Interview, Marketing, Media Branding, People, Personal Branding, Success Story, Success Strategies

    When curve balls are thrown at you seize control

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    Almost always there exists a way around troublesome situations, and it’s up to us to take action. But before hasty actions are taken, pause to consider the options.

    Confer with your better friends as to how they might handle similar situations. Over time, make it a habit to take the time to frequently update one …

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    Posted in entrepreneurship, Media Branding, Positioning, Sound Branding

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Improv’ing MLS Ticket Sales: An Interview with Bryant Pfeiffer

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    Recently, I was fortunate to catch up with Bryant Pfeiffer, VP of Club Services for Major League Soccer (MLS). We connected over our shared affinity for improv comedy, as he has been infusing improv concepts into training for ticket sales reps for multiple sports leagues over several years. In his current role, Bryant is charged …

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    Posted in Career Resources, Corporate Branding, Interview, Media Branding, Skill Development, Success Strategies, Workplace Success

    The Discomfort Zone: An Interview with Dr. Marcia Reynolds

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    Recently, I had the privilege of speaking with Dr. Marcia Reynolds, author of the new book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs (Berrett-Koehler Publishers, October 2014). Dr. Reynolds works with clients around the world who seek to develop effective leaders, and understands organizational cultures, what blocks communication and innovation, and what …

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    Posted in authors corner, Career Development, Career Resources, Interview, Marketing, Media Branding, Personal Branding, Skill Development, Success Strategies, Workplace Success
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