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    11 Differences Between Branding and Marketing You Need to Understand

    puzzle-562566_640 What’s one difference between branding and marketing that people often misunderstand?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …

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    Posted in Brand Mystery, Marketing, Media Branding

    10 Ways to See Your Brand With Fresh Eyes

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    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Let Someone Else Do the Looking 

    It’s really difficult …

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    Posted in entrepreneurship, management, Marketing, Media Branding

    10 Habits to Stay Cognizant of Your Brand’s Competition

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    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. Sign Up for Their Newsletters

    I sign up for …

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    Posted in entrepreneurship, management, Media Branding

    How to Grow Your Personal Brand Through Content

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    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    6 Ways To Stay Top of Mind After An Event

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    You went to a networking event, chatted with new contacts, and collected cards. Now what?  There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time to begin the …

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    Posted in events, Marketing, Media Branding, Personal Branding

    The Brand: Dolores Umbridge

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    One of the most detrimental things a company can hold on to is that being liked equates to being popular. In reality, wherever there is an adored brand, there is an equally detested name. For  every Harry Potter, there is a Dolores Umbridge. These anti-heroes are not popular because they are nice to people, they …

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    Posted in Media Branding

    The Stronger Brand – Harry Potter or Rick Grimes?

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    Fun or just the facts?  When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).

    He asked me – who do you think has the more …

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    Posted in Corporate Branding, Media Branding, Personal Branding

    Make Meetings Matter: An Interview with Paul Axtell

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    What is the most dreaded part of your work day? For many, it’s the seemingly endless stream of meetings to talk about other meetings that we have to set up. In the workplace, often times nothing gets done as a result of this bottleneck, which can stall progress for an organization and a career. Fortunately, …

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    Posted in Articles, authors corner, Career Development, Career Resources, Interview, management, Media Branding, Project Management, Skill Development

    Win in Business like the Golden State Warriors

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    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    Anonymous Rage

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    Digital anger happens to everyone. Whether blindsided by a rude comment or engaged in a chat that quickly heats up, there is no evading the feeling of wanting to yell at your inanimate screen before throwing it on the floor. Unfortunately, breaking your screen won’t erase the rage now bubbling inside you. The message remains …

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    Posted in Media Branding, Personal Branding, Reputation Management
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