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    Anderson Cooper Is Good For The Gay Brand

    Why coming out still matters when there’s brand value to be had

    “It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”

    That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …

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    Posted in Media Branding, news, People, Personal Branding

    The Unemployment Numbers Don’t Add Up

    I am a motivational author, trainer, and blogger… but when disinformation and miscommunication are released by the government to hide the truth, someone has to speak out!  The latest unemployment rate, according to the government, fell from 9.4 percent to 9.0 percent last month.  Hogwash !

    Either the data is inaccurate or the government better …

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    Posted in authors corner, Career Development, Job Search, news, Recruitment

    Writing, Amazon.com, & Personal Branding Success in 2011

    During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.

    Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.

    Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …

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    Posted in authors corner, guest post, Marketing, news, Personal Branding, Success Strategies

    LeBron James: The Brand That Crossed The Line

    LeBron James’s choice to leave the Cleveland Cavaliers for the Miami Heat is a major personal branding catastrophe. Not just because he’s leaving the place where he grew up, but because he did it on national TV to boost his own ego, at the expense of a team he’s been on for years. ESPN took …

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    Posted in news, People, Personal Branding, Reputation Management

    Celebrity Branding Case Studies: Kanye West, Serena Williams & Joe Wilson

    I just got back from New York City and today is my 26th birthday.  I was going to blog about my time spent in New York, but I think I’ll save that for another day.  I would have also blogged about my accomplishments to date and some future projects that you’ll be hearing about soon.  …

    Posted in news, People, Personal Branding, Success Strategies

    REQUIRED: A Custom Facebook URL For Your Brand Name

    At midnight on June 13th, Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to.  From my perspective, this is perhaps the most important news since Google …

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    Posted in Corporate Branding, eBrand, Interview, Marketing, news, Personal Branding, Reputation Management, Social Media, Success Strategies

    Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand

    All in all, last Friday was probably a good day for Dan Baum.

    The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.

    At 1:46pm on May 8, Baum …

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    Posted in eBrand, events, guest post, news, People, Personal Branding, Positioning, PR, Reputation Management, Social Media

    Me 2.0 is Officially Out Today – Purchase Your Copy Now!

    Me 2.0 launches today!

    Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites.  You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and …

    Posted in Career Development, eBrand, Job Search, Marketing, Me 2.0, news, Personal Branding

    Discover Your Brand With Issue 7 of Personal Branding Magazine

    Personal Branding Magazine – Volume 2, Issue 3 Discover Your Brand

    Summary

    Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the …

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    Posted in Career Development, magazine, Marketing, news, People, Personal Branding, Success Strategies

    President G.W. Bush: The Brand Challenge

    He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …

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    Posted in news, People, Personal Branding, Positioning, PR, Reputation Management, Success Strategies
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