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    9 Ways Brands Can Find the Right Social Platform

    With so many different social platforms, and often not enough time in a day to have a strong presence on every one of them, how do you identify which venues are the most appropriate for your audience and branding needs?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization …

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    Posted in Personal Branding

    Self Publishing Your First Branded Book is Easier Than You Think

    Establishing a trusted personal brand starts with great content. Writing about your expertise is more possible than ever with a self published book. While traditional publishing is still a good option you, as an author, do not have the availability of marketing your own work.

    A personal brand’s reputation online is built through a strong …

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    Pay Attention

    We’ve heard this since time immemorial.

    From the time we were in kindergarten and first grade all the way through college and into our professional careers.

    Pay Attention

    One of my favorite movies is “Inside Man” where the main character Dalton Russell, played by Clive Owen, says something near the end of the movie.

    He …

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    Posted in Career Development, Personal Branding, Success Strategies

    Who Is Really Deciding to Hire You or Not?

    Years ago, I had a large office in the Wall Street area with a personal secretary screening my phone calls, opening mail, taking dictation, and managing my calendar. Since then of course, the business world has changed. The next phase had executives sharing a pool of secretaries using floppy discs working on word processors. That …

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    Posted in Personal Branding

    Two-Step Remedy For Resting B*tch Face

    There are more resting bitch faces (RBF) in business then there are bitches.  If you want to be a workplace leader you have to rearrange your facial expression.   Same goes for resting fart faces (RFF) in men.    Both female and male boomers and millennials send a message they don’t intend when they unconsciously adopt a…
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    Posted in Personal Branding

    Why Use Professionals When Job-Hunting

    So, what is career coaching? Many people nowadays use the term career coaching, but they’re not sure they understand its meaning or whether they’re using it in the right context. Any kind of coaching consists of the practice of supporting an individual or a group that has the objective of reaching a predetermined goal or …

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    Posted in Personal Branding

    Why Soft Skills are Important for Your Career

    We are living in the tech world and it is obvious that everybody should have basic technical skills. Unfortunately, technical skills solely are not enough, if you want to move up the corporate ladder. You should also have great soft skills. Think of a manager who cannot explain what he wants from his team or …

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    Posted in People, Personal Branding, Skill Development, Success Strategies

    Attract the Right Audience and Influencers with an Authentic Brand Persona

    The quality of your connections far out weigh the quantity when it comes to building a personal brand online. In order to create more visibility for your brand it is important to forge relationships with the right niche and influencers.

    How can your personal brand attract a targeted audience online? Through content and communication that …

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    Posted in Personal Branding

    Why Use Professionals When Job Searching

    A recent visit to a public restroom made me smile. I was hoping nobody saw me smiling, but it was quite humorous. In this recently remodeled restroom, everything was automated. To wash my hands, I placed one hand under a U-shaped pipe, which squirted soap. I then moved my hand under the faucet, and water …

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    Posted in Personal Branding

    Why is Employee Recognition Important?

    Every human being wants to be recognized and appreciated for the work they do because they like to see the reward of their efforts. However, managers often wait until the annual performance review day to give their feedbacks and show their recognitions. Managers shouldn’t wait only one day of the year to recognize their employees. …

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    Posted in Career Resources, Employer Branding, People, Personal Branding
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