Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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When You’re Most Visible Are You On-Brand?

Classy. Conan O’Brien’s final evening with NBC he spoke directly to the audience sharing with them that on this last night he could speak in whatever manner he wanted to about the network with no ramifications.  After the last show, he was then in a legal agreement to not say any disparaging remarks about the [...]

Personal Brands: Be CEO of Something, Anything

In Sunday’s New York Times, Zynga CEO Mark Pincus describes his method for swelling up his company with CEOs. Yes, he wants a company brimming with CEOs – people who are CEO of a plan, project, or program. On a wall, he tacks up a poster-sized white sheet for each employee – and puts the [...]

Being Yourself vs Being Professional

One questions that I keep hearing again and again is how to brand yourself, while maintaining a professional image. You want to brand yourself based on who you are inside – an authentic you – but depending on your circumstances, you may have to hold back some of your clothing choices and language. You aren’t [...]

Personal Branding Interview: Michael E. Gerber

Today, I spoke to Michael E. Gerber, who is the founder of E-Myth Worldwide. Gerber is the author of 13 business books, including the mega-bestseller The E-Myth Revisited. In this interview, he talks about how his brand is described by himself and the media, as well as why small businesses fail.
How would you describe your [...]

Discovering Your Message

I have the privilege of teaching an MBA course on social media and, out of 12 sessions total in the spring semester, I’m dedicating three to the topic of personal branding.
Why would I devote a full quarter of the class to one subject when there are so many other “cool” things like Twitter and video [...]

Personal Branding Interview: Brett Blumenthal

Today, I spoke to Brett Blumenthal, who is the #1 Amazon bestselling author of “GET REAL” and STOP Dieting!, the founder of Sheer Balance, and a contributor to Shine from Yahoo!. In this interview, Brett talks about how she molded her personal brand with her corporate brand, how she decided on her career path, some [...]

Can Your Personal Brand Create Real Financial Change?

Have you made the leap and started your personal branding journey? Do you ever wonder if creating your personal brand is worth it? Can it create opportunity and even financial change? Can it happen to you?
It can. It will. If you begin.
Just like all of you, there was a day when I did not have [...]

Personal Branding Interview: Dr. Doug Hirschhorn

Today, I spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be [...]

5 Twitter Directories That Will Most Help Grow Your Personal Brand

Like the classic phone book, being listed in the most popular directories is a surefire way to be found more on Twitter.
Directory listing tips

Popular directories became popular because they are generally easy to use, and specifically so for listing yourself. Take advantage of all the options to give yourself exposure is as [...]

Searching for Book Ideas at Amazon.com

6 Tips for organizing your search for inspiration & competing books at Amazon.com
More than any single bookstore or library, Amazon.com can be an author’s best friend, offering endless opportunities to search for currently available books, ideas, and opportunities.
Time spent at Amazon will help you:

Locate the “missing book.” Searching at Amazon.com helps you identify the “missing [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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