Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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How Outrageous Is Your Personal Brand?
If you haven’t caused some kind of outrage, you haven’t got a really big BANG kind of brand. That might work for you. Maybe you’re not in the really-need-to-be memorable kind of place in your career. Maybe Twitter has so few of whatever you are or do that just by being …. you, you stand [...]
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Utilizing Your Non-Existent Network To Get The Interview
Every job posting has a requirements section glaring back at you, telling you that you aren’t good enough. It’s easy for a young professional to get intimidated by a job posting that requires 4-5 years of experience in a specific field and an MBA in a related field. The question then becomes: “How do I [...]
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Bringing Your Personal Brand To Life In Your Work
Over the past handful of years, somehow I’ve become known as “the shoe girl” in my office. My last job, my new job… people have taken notice that I’m definitely into shoes. And I have the closet to back it up. As well as VIP status on Zappos. What can I say? I love me [...]
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Four Steps To Prepare Yourself For A Career Change
When you want to change careers — to a new field, a new industry or both — your personal brand can feel like a ball and chain weighing you down. It can seem like your brand does is HURT your plans to change careers, rather than helping you achieve your goals. But it doesn’t have [...]
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4 Secrets To Be Strategic About Your Job Search
Spring came early this year to parts of the country, including my home state of Michigan. Now the job market looks to be warming up, too. Almost every week, I receive or read two or three reports showing hiring momentum is increasing. Manpower’s second-quarter Employment Outlook Survey showed “growing optimism” on hiring, with nine in [...]
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Willpower: The Fuel Behind Your Career And Your Brand
If you are a regular reader of this blog and other personal branding quality materials, you are probably convinced by now out that your brand is one of your greatest (if not ‘the’ greatest) intangible assets at your disposal. It is also absolutely key to the build-up and development of your career in these most uncertain [...]
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A Personal Brand To Emulate – Mariano Rivera
Arguably the most dominate relief pitcher of all time, Mariano Rivera, looks to be set to retire after this season. If he does, he is leaving the sport as one of the most marketable athletes in baseball. Last year, Nielsen Wire had him ranked number two behind Jeter. Not only was he consistent in his [...]
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Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach?
In this week’s blog I am going to use the analogy of target shooting (archery, pistol, rifle, etc.) to make some points about how I routinely see some (most?) job seekers approach finding a new job today. The protocol Ideally, the approach one should take in order to hit the “bull’s eye” on a shooting [...]
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